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Full-Time

CRM Specialist

Confirmed live in the last 24 hours

FabFitFun

FabFitFun

501-1,000 employees

Subscription service for curated lifestyle products

Consumer Software
Consumer Goods

Compensation Overview

$35 - $38Hourly

+ Equity Grant

Junior, Mid

Los Angeles, CA, USA

This role will be expected to work in a hybrid environment and will not be eligible for remote.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
HTML/CSS
Requirements
  • 2+ years experience working directly in email marketing (B2C/subscription-based preferred)
  • Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
  • Experience with creating and maintaining automated workflows
  • Experience with developing and executing A/B tests
  • Experience with creating complex segmentation for multiple audiences
  • Experience working with Braze or a comparable email marketing platform
  • Strong copywriting/copy editing skills
  • HTML experience
  • Exceptional execution and organizational skills
  • Detail-oriented, a multi-tasker, loves adhering to deadlines.
  • Bachelor's degree in Marketing or Communications
Responsibilities
  • Execute SMS, Email, and Push Notification campaigns (blast & automations) using the Braze platform.
  • Own your area of expertise and meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, and using personalized dynamic content.
  • Request creative assets and collaborate with the Creative team to ensure timely delivery.
  • Collaborate with multiple cross-functional partners (Creative, Product, Merch, Data, etc.) to meet company goals.
  • Pull campaign-level reporting to evaluate the overall performance of communications and A/B tests.
  • Analyze campaign performance data to drive optimization decisions.
  • Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies.
  • Implement churn mitigation strategies.
  • Execute member reactivation funnels.

FabFitFun delivers curated boxes of full-sized, premium products to its members four times a year, focusing on beauty, fitness, wellness, and lifestyle items. Customers subscribe for $49.99 per seasonal box, which contains 8-10 products valued over $200. Members can customize some items, enhancing their experience. The company generates revenue through subscription fees and partnerships with brands, allowing them to offer high-value products at lower costs. Additionally, FabFitFun provides access to FabFitFunTV, an online platform with exclusive workout videos, adding value to the membership. The goal is to offer a personalized and convenient shopping experience while helping members discover new, quality products.

Company Stage

Series A

Total Funding

$237.7M

Headquarters

Los Angeles, California

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of PupBox allows FabFitFun to expand its product offerings and reach new audiences, potentially increasing its subscriber base.
  • FabFitFun's steady revenue stream from subscription fees ensures financial stability and the ability to invest in new features and partnerships.
  • The company's strong brand partnerships enable it to include high-value items in its boxes at a lower cost, enhancing the perceived value for subscribers.

What critics are saying

  • The subscription box market is highly competitive, requiring continuous innovation to retain and attract subscribers.
  • Dependence on brand partnerships for product supply could pose risks if these relationships weaken or end.

What makes FabFitFun unique

  • FabFitFun's focus on full-sized, premium products in beauty, fitness, wellness, and lifestyle categories sets it apart from competitors who often offer sample-sized items.
  • The company's subscription model, which includes customization options, provides a personalized experience that enhances customer satisfaction and retention.
  • FabFitFunTV adds unique value to the membership by offering exclusive workout videos and content, differentiating it from other subscription box services.

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