Director of Product Marketing - Copilot Narrative & Storytelling

Microsoft continues to advance how organizations use AI to support productivity and collaboration. As AI technology evolves, there is an opportunity to help customers understand new capabilities, their potential business value, and how Microsoft Copilot can support the way work gets done.

We are looking for a Director of Product Marketing, Copilot Narrative & Storytelling, to develop and communicate the overarching Copilot product narrative.

This senior individual contributor role focuses on connecting market trends, customer needs, product innovation, competitive differentiation, and customer insights into a clear and compelling story. This individual will collaborate across product, marketing, sales, and customer teams to ensure the Copilot narrative is differentiated, aligned with product capabilities, and communicated consistently across key customer and market engagements.

The ideal candidate brings strong product marketing experience, strategic thinking, and editorial and visual communication skills. They have an interest in technology, the ability to simplify complex concepts, and experience developing narratives across executive presentations, product demonstrations, digital content, and emerging communication formats.

• Define the product story: Identify the target audience, the challenges the product addresses, its value, and what makes Copilot unique to create a clear and engaging product message.

• Develop product positioning and messaging: Create clear value propositions, key messages, and supporting information that can be used consistently across different audiences, teams, and communication channels.

• Communicate product innovation: Turn complex product features and technical advancements into clear, engaging stories that highlight customer benefits and competitive advantages.

• Create product and sales materials: Develop product stories, presentations, sales talking points, competitive messaging, responses to customer concerns, and other customer-facing content.

• Support product launches and marketing initiatives: Develop consistent messaging for events, executive presentations, websites, product demonstrations, blogs, campaigns, and other marketing activities.

• Use market and customer insights: Incorporate market trends, competitive information, industry research, and customer feedback to strengthen product messaging and highlight Microsoft's unique value.

• Gather feedback from customers and sales teams: Partner with sales representatives, Customer Advisory Boards, and customer-facing teams to evaluate, improve, and update product messaging.

• Highlight customer success stories: Use customer examples, Microsoft's internal product experiences, and real-world success stories to demonstrate product benefits and business value.

• Ensure consistent messaging across products: Work with product and marketing teams to align messaging and storytelling with the overall Copilot strategy while emphasizing the unique benefits of each product.

• Develop engaging visual stories: Partner with design and creative teams to turn product ideas into clear, engaging visual content that communicates customer value.

• Guide presentation development: Provide direction on presentation structure, storytelling, visual design, content organization, and overall quality.

• Explore new storytelling approaches: Evaluate presentations, interactive experiences, videos, product demonstrations, digital content, and emerging formats to improve audience engagement.

• Partner with cross-functional teams: Collaborate with Product, Product Marketing, Sales, Customer Success, Competitive Intelligence, Research, Communications, Creative, and Design to ensure messaging accurately represents product capabilities, customer needs, market trends, and Microsoft's competitive advantages.

• Maintain high-quality product storytelling: Apply strong strategic, writing, editing, and visual communication skills to ensure product messaging, supporting information, presentations, and storytelling materials are clear, accurate, and engaging.

Required/minimum qualifications

Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.