Institutional Marketing Lead - North America, VP II

We’re seeking a VP, North America Marketing Manager to lead the strategy and execution of marketing programs that have a direct and measurable impact to our distribution channels and product goals.

Reporting directly to the Head of North America Marketing, the ideal candidate will have extensive Institutional marketing experience as well as experience leading registered and non-registered product launches and multi-channel, integrated marketing campaigns leveraging various marketing tactics such as paid search, advertising, paid media, social, in-person and virtual events, public relations, content, and digital experience. The role is based in Boston, MA.

Why this role is important to us

This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insight into the institutional and intermediary market segments. The role will collaborate with members of Intermediary and Institutional Sales, Client Enablement, Strategy and Research, Product Development, Business Intelligence, Compliance and other internal teams to develop marketing strategies, align on messaging and lead integrated marketing campaigns from conception to execution.

As VP, NA Marketing Lead for State Street Investment Management, you will:

• Build campaigns and lead the marketing efforts for investment themes and applicable State Street Investment Management products (ETFs, Cash, DC, and DB) – manage all touch points to ensure consistency of messaging and voice
• Develop and update collateral, videos, web content, sales tools and educational materials for general or channel-specific needs
• Leverage data and business intelligence to create relevant, scalable and repeatable integrated marketing programs and key deliverables for State Street Investment Management products
• Partner with internal and external stakeholders on product positioning, product materials, capabilities messaging, webinars, web presence and segmented communications to relevant audiences
• Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI
• Manage a marketing budget against marketing plans
• Collaborate with PR team to create earned media opportunities

These skills will help you succeed in this role

• A strong understanding of the institutional marketplace and the buying criteria of asset owners, financial institutions, consultants and DB and DC clients
• In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules
• Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs
• Proven project management skills, with the ability to multi-task and prioritize
• Strong verbal and written communication and interpersonal skills
• Demonstrated ability to confidently interact with and influence senior stakeholders
• Excellent relationship building skills
• Ability to influence and collaborate to drive results
• Strategic thinker, creative in approach
• Understanding of CRM and reporting systems such as Salesforce, Adobe, and Tableau

Education & Preferred Qualifications

• Minimum 10-15 years of relevant marketing experience; previous channel or product marketing experience required
• Bachelor’s degree preferably with major in marketing or communications

Salary Range:

$110,000 - $188,750 Annual

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.

Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.

For a full overview, visit https://hrportal.ehr.com/statestreet/Home.

About State Street

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.

As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.

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Job Application Disclosure:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.