Regional Strategic Marketing Lead

ROLE RESPONSIBILITIES:
•    Translate central disease and diagnostics strategies into the annual North China strategy, defining priority provinces and resource allocation based on regional policy and market dynamics.
•    Lead the team in implementing provincial disease quality-control systems and key programs, including structured medical records (SMR), structured pathology reports (SPR) and diagnostics quality control.
•    Build and maintain networks with provincial authorities, quality control centers, hospital administrators and key experts; conduct regional policy analysis and generate market insights.
•    Support key programs and expert collaborations in Beijing, working closely with the central team to advance related initiatives.
•    Lead team management and talent development, including goal setting, performance coaching, capability building and the establishment of a standardized regional operating model, to ensure timely, high-quality delivery of KPIs.
•    Collaborate with regional Sales, Marketing, Medical Affairs and Key Account (KA) teams to ensure effective execution of central strategies.

Qualifications
•    Bachelor's degree or above in Medicine, Pharmacy, Management or a related discipline; Master's degree or above is preferred;
•    Minimum of 8 years' experience in the pharmaceutical industry, including at least 3 years of people management; oncology experience, second-line or above sales management, or a regional marketing leadership background is an advantage;
•    In-depth knowledge of the North China healthcare policy environment, with proven experience and established networks with provincial health commissions, quality control centers, hospital management and experts;
•    Strong leadership, strategic thinking and communication skills, with a demonstrated ability to coach and develop team members;
•    Willingness to travel frequently within the region.

  
 

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