VP of Strategic Initiatives

The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi’s Personal Bank – Branded Cards and Lending, Retail Bank and Mortgage and Wealth. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship. 

The VP of Strategic Initiatives for Existing Customer Marketing is responsible for leading key strategic initiatives across both the Retail Bank and Branded Cards organization, taking into account competitive views and deep analysis of performance and results across all channels and the needs of each business.  In addition, this role will champion critical initiatives that deliver on that strategy and that are designed to transform ECM Marketing. 

Responsibilities

• Lead transformational strategies to consistently improve the ECM Marketing function, touching on best practices, competitive views and deep insight into customers.
• Shape analysis of markets, competitors and customers using internal and external resources for strategies to identify areas of opportunity throughout the organization.
• Drive initiatives that cross all areas of ECM Marketing and deliver transformation – these will include supporting the multi-year plan for “real-time” marketing, working to help design and execute Digital Marketing strategies across the Bank and leading journey mapping for different customer segments. 
• Pinpoint key trends or conclusions from data and translate to actionable insights.
• Partner closely with product and functional teams to define strategic approach, shape solutions, and develop and coordinate an implementation plan of proposed solutions.
• Build senior leadership presentations, telling a cohesive story of the problem, analysis, insights, solutions and execution plan.

Qualifications

• 6 - 10 years of working experience in similar roles.
• Strong background in business and marketing strategy, having developed strategies “from the ground up” using frameworks, data and competitive and customer insights.
• Excellent communication skills, with ability to partner effectively with various seniority levels within the organization and influence key decisions.
• Significant experience in developing executive level presentations to highlight Marketing strategies and deliverables; able to structure and execute presentations with limited direction.
• Outstanding analytical and quantitative capabilities; history of academic and professional excellence and achievement
• Advanced MS Excel and PowerPoint skills
• Attention to detail with emphasis on accuracy and quality.
• Strong analytical, logical reasoning, and problem-solving skills required.
• Comfortable in ambiguous situations, self-starter and self-learner
• Ability to synthesize information, prioritize business goals and drive results with a high sense of urgency.
• Organizationally savvy; understands systems, management processes, knows where to go for information and how to interpret.
• Collaborative work style; effectively interacts with partners across organizational boundaries/hierarchies. Leadership presence: commands respect and will earn trust of senior leaders.
• Highly motivated and with enthusiasm for Financial Services industry and desire to master the business.

Education

• Bachelor’s degree required; Master’s degree preferred.

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

Mar 07, 2025

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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