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Full-Time

Content Marketing Manager

International

Updated on 9/5/2024

Toast

Toast

5,001-10,000 employees

Technology platform for restaurant operations

Food & Agriculture
Hardware
Consumer Software
Fintech
Financial Services

Senior, Expert

London, UK

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Requirements
  • Experience with international markets and adapting content strategies accordingly
  • Previous involvement in scaling business growth through effective content strategies.
  • Familiarity with multichannel content distribution and promotion tactics (e.g., guest posting, co-marketing, paid advertising).
  • Ability to educate internal teams and create guidelines for international markets on copy best practices.
  • Proven track record of building high-quality processes that enhance content and brand visibility across markets.
  • Strategic mindset with the capability to craft compelling content visions aligned with overall business objectives.
  • Experience in defining and tracking key metrics related to content performance (e.g., traffic, engagement, leads, conversions, retention).
Responsibilities
  • 6-8 years proven experience in a content marketing role, demonstrating the ability to use content effectively to drive traffic.
  • Strong understanding of SEO best practices and the ability to optimise content for organic traffic generation.
  • Creative thinker with a passion for storytelling and driving organic growth through content.
  • Comfortable analysing data to inform content strategy and measure content performance
  • Familiarity with content management systems, various marketing channels, and knowledge of which content formats work best in different contexts.
  • Meticulous attention to detail and a proactive approach to managing content projects.
  • Self-motivated and capable of working independently, while also being a collaborative team player.

Toast provides a technology platform tailored for the restaurant industry, offering a variety of products and services that help restaurants improve their operations and customer experiences. The main product is an all-in-one point-of-sale (POS) system that includes features like mobile and online ordering, gift card management, detailed sales reporting, employee management, and customer relationship management (CRM). This integrated approach allows restaurants to minimize their dependence on third-party services, which can lead to cost savings. Unlike many competitors, Toast operates on a subscription model, charging restaurants a recurring fee while also generating revenue through transaction fees and hardware sales. The goal of Toast is to enhance the efficiency and profitability of restaurants, making it easier for them to succeed in a competitive market.

Company Stage

Series F

Total Funding

$1.2B

Headquarters

Boston, Massachusetts

Founded

2011

Growth & Insights
Headcount

6 month growth

2%

1 year growth

6%

2 year growth

35%
Simplify Jobs

Simplify's Take

What believers are saying

  • Toast's innovative solutions, like the Digital Storefront and Marketing Suites, help restaurants attract and retain customers through enhanced digital experiences.
  • The launch of the Restaurant Management Suite and Advanced Restaurant Analytics provides enterprise brands with valuable insights and tools to optimize operations and drive growth.
  • Partnerships with major brands like Caribou Coffee and Choice Hotels demonstrate Toast's ability to secure high-profile clients and expand its market presence.

What critics are saying

  • The competitive landscape in restaurant technology is intense, with rivals like SpotOn continuously enhancing their offerings.
  • Integrating new acquisitions and technologies, such as Delphi Display Systems, may pose operational challenges and require significant resources.

What makes Toast unique

  • Toast offers an all-in-one POS system specifically designed for the restaurant industry, integrating functionalities like mobile ordering, online ordering, and gift card management, unlike generic POS systems.
  • The company's diversified revenue stream, including subscription services, transaction fees, hardware sales, and restaurant loans, provides financial stability and multiple growth avenues.
  • Toast's recent acquisitions and partnerships, such as with Delphi Display Systems and Google, enhance its technological capabilities and market reach.

Benefits

Peer Nominated Toastie Awards

Professional Development Reimbursement Program

Sabbatical

Unlimited Vacation & Flexible Work Hours

Medical, Dental, & Vision Coverage + Wellness Stipend

Commitment to Employee Wellness