Wpromote

Paid media and SEO-focused marketing agency

Integrated Media Supervisor

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeNew York, NY, USA

About the Job

Requirements

At least 3 years of experience in an integrated media planning and buying role, covering digital and traditional media, either client-side or at an agency.
Experience planning and buying at least four of these channels: connected TV, social media, podcasts, creator content, out-of-home advertising, YouTube, linear TV, radio or streaming music, and display or native advertising.
Ability to develop a comprehensive omnichannel media plan from a brief, balancing efficiencies, measurability, impact, and upper-, mid-, and lower-funnel key performance indicators as appropriate.
Experience with media planning and buying tools such as Prisma or Media Ocean.
Budgeting, billing, and reconciliation experience.
Strong written, verbal, and presentation skills.
Prior experience managing more junior team members.
Experience with trafficking, campaign setup, and quality assurance, including digital tagging and trafficking.
Strong organization and project management skills, with the ability to meet deadlines and streamline processes.
Digital fluency and interest in technology and innovation and their application to the media industry.

Responsibilities

Participate in and oversee all stages of media planning, including building strategies, analyzing media plans, developing client recommendations, executing plans, and reporting on results.
Communicate with clients through status calls, presentations, and written communications, and handle one-to-one client conversations when needed.
Compile research using syndicated tools, including marketplace insights, audience media consumption habits, and competitive spending.
Manage billing and budget and invoice reconciliation directly and by overseeing more junior team members.
Oversee ongoing campaign monitoring, recommend daily, weekly, and monthly optimizations, and oversee day-to-day campaign operations.
Assess channel and partner capabilities.
Coordinate partner outreach and review and evaluate partner proposals.
Coordinate request-for-proposal development based on client briefs.
Coordinate tactical planning, negotiations, and execution based on media briefs.
Analyze reporting and derive insights in the context of planned purchases and objectives, collaborating with the analytics team when necessary.
Contribute to creative media brainstorming.
Manage the day-to-day work of Media Planners and Assistant Media Planners, including project management, training, mentoring, and quality assurance.
Stay current on media trends and evolving capabilities.

Desired Qualifications

Direct experience activating end-to-end linear TV campaigns, including trafficking, setup, quality assurance, and execution.
Hands-on experience with digital tagging.
Experience working in-platform with Meta, TikTok, and YouTube.
Experience with creator content.

The Role

We are looking for a Media Supervisor who demonstrates strong foundational media expertise, and is able to produce & execute strategic and creative media plans that lean into data and culturally-driven insights for our clients.

At Giant Spoon, we encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a commoditized media landscape. We believe in expanding how people experience brands and that boring is bad for business. As part of that, true partnerships (and not just transactions) are both effective for brands and more interesting for consumers than the one-way legacy approach.

We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to “do it all” at Giant Spoon, meaning you will gain experience with planning and buying across all channels - not just be relegated to one portion of the process, limiting potential for growth and holistic experience. Individuals that enjoy working on projects that blur the lines between media, strategy, intelligence, and creativity should apply.

This role works out of our NY office on Tuesdays, Wednesdays and Thursdays.

Responsibilities

Participate in & oversee all stages of the media planning process. Build strategies, analyze media plans to produce client recommendations that stick, execute, and meaningfully report on success
Client-facing comms including status calls, presentations, and written comms. Ability to effectively handle 1:1 client conversations when needed
Compile Research with help of syndicated tools (marketplace insights, audience media consumption habits, competitive spend)
Managing billing and reconciliation of budget and invoices, directly and by overseeing more junior team members
Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
Pull together & evaluate channel & partner capabilities
Coordinate outreach and review and evaluate partner proposals
Coordinate RFP development based on client briefs
Coordinate tactical planning, negotiations, and execution tied to media brief
Analyze reporting and draw insights based on the context of what we set out to buy & achieve, collaborating with the analytics team when necessary
Contribute to creative media brainstorms
Manage the day-to-day of Media Planners & Assistant Media Planners. This includes project management, training/mentoring, and QA of work
Stay up to date on media trends and evolving capabilities

Requirements

3+ years of experience in an integrated media planning & buying (digital & traditional) role client-side or agency
Experience planning & buying at least 4 of the following channels: CTV, social media, podcast, creator content, OOH, YouTube, Linear TV, radio/streaming music, display/native
Ability to take a brief and develop a comprehensive, omni channel media plan (depending on the brief, plan will balance efficiencies, measurability, impactfulness, upper/mid/lower funnel KPIs, etc)
Experience with media planning and buying tools (Prisma/Media Ocean)
Budget, billing, reconciliation experience a must
Excellent written, verbal, and presentation skills
Has managed more junior team members in the past
Experience with trafficking, campaign set up & QA (digital tagging/trafficking)
Inherent desire to learn more about the trends shaping consumer behavior
Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry

Nice-to-Have

Direct experience with end-to-end Linear TV campaign activation, including trafficking, setup, quality assurance, and execution
Deep hands on key experience with digital tagging
Experience being in-platform in Meta, TikTok, YouTube
Experience with creator content

What We Offer

The anticipated annual salary range for this position is $80,000 - $100,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.

#LI-DNI

Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.

For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).

About the Company

Wpromote

Paid media and SEO-focused marketing agency

Wpromote is a digital marketing agency that drives growth by combining paid media with content SEO. It uses data analytics and predictive modeling to tailor campaigns and optimize for conversions and revenue. The company links marketing activity directly to revenue, offering strategy, data visualization, and conversion optimization to deliver measurable results. Its goal is to help clients increase revenue and profitability through integrated, data-driven marketing across diverse businesses.

Company size: 501-1,000
Company stage: Growth Equity (Venture Capital)
Total funding: Not listed
Headquarters: El Segundo, CA
Founded: 2001

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