Segment Marketing Manager

About the role:

We are looking for a strategic Segment Marketing Manager to drive targeted strategies and campaigns for our Industries segment, treating each vertical (Financial Services, Life Sciences, Retail, etc.) as a distinct audience with unique needs, behaviors, and buying journeys. You'll serve as the marketing point of contact for the Industries sales teams, aligning on priorities and building creative solutions to drive pipeline and segment growth. This role combines segment-wide strategy with hyper-targeted ABM for high-value accounts, treating individual Tier 1 and Tier 2 accounts as markets of one to enable successful land and expansion motions.

Responsibilities: 

• Develop segment-wide strategies and playbooks for Industries, with account-specific approaches for Tier 1 and Tier 2 strategic accounts
• Create tailored messaging, content, and campaign strategies for each industry vertical (Financial Services, Life Sciences, Retail, etc.)
• Design and execute segment-focused demand generation programs including webinars, executive events, and digital campaigns
• Coordinate ABM days, executive dinners, and account-specific campaigns that deepen relationships with buying committees
• Create personalized content, messaging, and experiences tailored to target account needs across different industries
• Execute digital ABM tactics including personalized microsites, targeted advertising, geo-targeting, and custom content
• Build buying committee engagement strategies that map to each vertical's decision-making processes
• Partner closely with Solutions, Product, Field Marketing, Campaigns, Comms and Growth Marketing on integrated segment strategies
• Extend and adapt foundational product marketing messages into fully-developed, segment-specific campaign materials - including creating slides, email copy, social content, and sales enablement materials with minimal guidance
• Align with Industries sales teams on account prioritization, goals, and engagement strategies
• Analyze segment performance metrics (pipeline, conversion rates, revenue) and identify growth opportunities and market trends within Industries segments
• Establish measurement frameworks that track performance across different verticals, accounts, and channels

Key Objectives:

• Build tight alignment with Industries sales leadership and account teams
• Scale pipeline generation within target segments and priority accounts
• Improve conversion efficiency through tailored, vertical-specific engagement
• Increase Industries segment revenue contribution

You may be a good fit if you: 

• Have 7+ years of B2B marketing experience, with demonstrated success in segment or ABM program strategy
• Have proven experience in successful land and expand motions within enterprise accounts, orchestration of successful campaigns across different business lines and audience segments. 
• Excel at creating personalized campaign strategies that can be customized for different verticals and high-value accounts while maintaining efficiency
• Possess strong stakeholder management skills, particularly in aligning sales and marketing objectives
• Are experienced in rapid campaign execution while maintaining quality and measurement standards
• Have deep expertise in account intelligence gathering and insights application for optimal timing and channels
• Demonstrate strong analytical skills to measure program impact on pipeline and revenue

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Deadline to apply: None. Applications will be reviewed on a rolling basis.