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TP-Link Systems

Networking and smart home technology

Influencer Marketing Specialist

Brand & Creative MarketingUpdated on Nov 12
Full-timeUnited States$70.3k - $130k

About the Job

Requirements

  • A bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
  • At least 3 years of experience in influencer marketing or creator partnerships, ideally in technology or consumer electronics.
  • Experience sourcing, negotiating with, and contracting creators across YouTube, Instagram, and TikTok.
  • Strong analytical skills and experience tracking video metrics and conversion performance, including clicks, promo codes, and sales attribution.
  • Negotiation, relationship management, and communication skills.
  • Familiarity with Federal Trade Commission disclosure guidelines and standard influencer contract terms.
  • Ability to manage multiple campaigns and creator relationships concurrently.
  • Passion for consumer technology, networking, or smart home products.

Responsibilities

  • Identify, recruit, negotiate with, and manage relationships with content creators across YouTube, Instagram, and TikTok.
  • Build a robust and diverse network of influencers aligned with TP-Link's brand and product portfolio.
  • Develop scalable creator partnerships that drive awareness, engagement, and measurable business results.
  • Oversee campaign execution from creator outreach and product seeding through content launch and performance analysis.
  • Track key metrics including views, engagement, clicks, promo code usage, and sales attribution.
  • Partner with Sales, Product Marketing, Paid Media, and Channel teams to align influencer content with product launches and strategic initiatives.
  • Optimize recruitment processes, compensation models, and campaign performance.

Desired Qualifications

  • Experience in influencer marketing or creator partnerships in technology or consumer electronics is ideally preferred.

About the Company

TP-Link Systems

Networking and smart home technology

TP-Link Systems is the U.S. organization for TP-Link networking and connected-home products. Its portfolio includes Wi-Fi routers and mesh systems, switches, access points, cameras, smart-home devices, and business networking equipment. The company serves consumers, small businesses, enterprises, and service providers through retail and channel partners. TP-Link participates in networking, consumer electronics, and connected devices, with engineering, product, channel, sales, support, and operations teams bringing integrated hardware, software, cloud services, and security updates to market.

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