Full-Time

Sr. Director / Vice President of Growth Marketing

Updated on 5/17/2024

Rover

Rover

5,001-10,000 employees

Platform connecting pet owners with sitters

Consumer Software

Senior

Seattle, WA, USA

Required Skills
Marketing
Requirements
  • 10+ years building and leading high-performing channel marketing, business management, or growth product strategy teams
  • Strong management experience of coaching and developing senior individual contributors and managers
  • Ability to move smoothly between high-level strategy and specific details
  • Demonstrated ability to deconstruct ambiguous growth goals and delegate appropriate KPIs to teams
  • Highly analytically independent
  • Demonstrated experience effectively partnering and driving to critical decisions with senior leaders and diverse functional/geographic teams to drive outcomes
  • Consistently evaluates opportunities based on business impact and cost, can effectively prioritize based on opportunity size, and drive focus
Responsibilities
  • Own and evolve Rover’s multi-year global channel marketing scaling strategy
  • Set annual, quarterly, and monthly new booking and ad spend targets for all regions
  • Manage a team of managers and upper and lower-funnel marketers
  • Coach the upper funnel marketing team to monitor performance of the channels and inform future investments
  • Cast a vision for the growth-oriented aspects of Rover's event tracking
  • Drive progress toward the vision by working cross-functionally to divide and execute appropriate milestones
  • Build business cases and drive alignment around prioritization of growth marketing investment recommendations
  • Be the Global Growth Marketing thought leader and evangelist across the organization

At Rover.com, employees have the opportunity to work at the forefront of the pet care industry, making meaningful contributions to a service that simplifies life for pet owners. The company stands out with its holistic approach to pet services, including innovative solutions like virtual dog training. This creates a supportive and growth-oriented environment for professionals passionate about enhancing pet well-being and easing the challenges of pet ownership.

Company Stage

IPO

Total Funding

$535.9M

Headquarters

Seattle, Washington

Founded

2011

Growth & Insights
Headcount

6 month growth

8%

1 year growth

21%

2 year growth

47%