Division Marketing Manager

Overview

BREAK GROUND ON A REWARDING CAREER WITH US!

The Sekisui House U.S. team is a proud builder of the SHAWOOD, Richmond American Homes, Woodside Homes, Holt Homes, Hubble Homes, and Chesmar Homes brands.  We take great pride in being a member of Sekisui House, a global leader in homebuilding. This impressive, 60+ year old company has built over 2.6 million new homes designed to reflect and adapt to the changing needs of today's homebuyers. Drawing on Sekisui House's unparalleled history and superior service, we commit ourselves to a future where people around the world can live joyful lives in homes that are safe, secure, stylish and comfortable. 

We encourage a company culture that promotes professionalism, teamwork, health & wellness and work-life balance. If you are a results-driven professional with a passion for success, consider building a career with us.

Positive Work Environment & Culture

• Collaborative Team Culture: Join a supportive environment where teamwork and the open exchange of ideas are highly valued.
• Team Engagement: Participate in a variety of team-building events and social gatherings, such as company outings, holiday celebrations, and regular office socials. We support a healthy work-life balance and recognize the importance of time outside of work commitments. 

Overview & Position Summary

This role leads the planning and execution of marketing initiatives that drive brand visibility, customer engagement, and sales performance within a specific division of the homebuilding business. The position works independently to develop and implement marketing strategies tailored to the division’s goals while ensuring alignment with corporate brand and messaging standards. The individual collaborates closely with cross-functional teams, including Sales, Design, Construction, and Communications, to influence and execute initiatives that strengthen market presence and support business results. This role also provides guidance and mentorship to marketing team members, helping to develop skills and capabilities within the division.

Primary Responsibilities

• Develop and execute division-level marketing strategies and campaigns that drive lead generation, brand awareness, and customer engagement.
• Collaborate with Sales, Design, Construction, and Corporate Marketing teams to ensure consistent messaging and alignment with corporate brand standards.
• Analyze market trends, competitive activity, and customer insights to inform marketing strategies and initiatives.
• Oversee the planning and execution of events, community outreach programs, and promotional activities within the division.
• Monitor and report on the effectiveness of marketing initiatives, providing insights and recommendations for optimization.
• Provide guidance, coaching, and mentorship to marketing team members and support staff.
• Manage marketing budgets, timelines, and resources to ensure efficient execution of initiatives.
• Influence stakeholders across functions to adopt new marketing practices, approaches, and tools.
• Address complex marketing challenges that require analysis, cross-team coordination, and strategic problem-solving.

Education & Experience

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of relevant marketing or field marketing experience.

Preferred:

• Experience in homebuilding, real estate, or residential development industries.
• Experience leading marketing initiatives for multi-location operations or divisions.
• Experience managing or mentoring marketing team members.

Skills & Competencies

• Strong strategic thinking and ability to develop actionable marketing plans.
• Advanced knowledge of marketing principles, tools, and best practices.
• Ability to influence stakeholders across functions and levels.
• Excellent communication, presentation, and collaboration skills.
• Strong analytical skills with the ability to interpret data and make informed recommendations.
• Project and budget management skills with the ability to prioritize multiple initiatives.
• Ability to mentor and develop team members.
• Problem-solving skills involving multiple issues, teams, or specialties.
• Creativity in designing marketing programs that drive engagement and results.
• Proficiency with marketing technology, digital tools, and analytics platforms.

Working Conditions

General office environment with regular collaboration across divisional and corporate teams. Frequent visits to model homes, sales centers, and construction sites to support marketing initiatives. Occasional travel may be required to support events, community programs, or division-wide initiatives.

Physical Requirements

• Ability to sit or stand for extended periods.
• Ability to walk through model homes, sales centers, or construction sites.
• Ability to lift up to 20 pounds for transporting marketing materials or displays.
• Ability to operate standard office and marketing equipment.
• Ability to travel as required.

Comprehensive Benefits Package

We offer a comprehensive benefits package designed to meet the diverse needs of our employees and their families: 

• Competitive Compensation: We provide a competitive compensation structure that rewards performance and results.
• Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• Financial Future: Access a 401(k) retirement savings plan.
• Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
• Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available. 
• Exclusive Perks & Discounts
• Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts.
• Pet Insurance: Enjoy discounted group pet insurance rates.

If you are ready for more than a job and seek a career with one of the most respected organizations in the industry, we encourage you to connect with us. Please visit our website at www.richmondamerican.com for additional information.

Sekisui House U.S., Inc. is an Equal Opportunity Employer.