Marketing & Demand Generation Manager @ Smarking

INACTIVE

Full-Time

Marketing & Demand Generation Manager

Posted on 7/19/2023

Smarking

1-10 employees

AI-powered parking management company

Data & Analytics

Real Estate

Mid

Remote

Required Skills

Sales

Hubspot

SEO

Salesforce

Google AdWords

Marketing

Google Analytics

Requirements

3+ years marketing and demand generation work experience
A proven track record of:
Goal attainment and overachievement
Delivering exceptional demand generation results
Must have hands-on experience using Salesforce or similar CRM software; must be familiar with the principles of design and management of a customer database
Direct experience with marketing automation software (such as Hubspot)
Experience in Google Analytics, Google Ads, Google Search Console, SEO and WIX CMS
Passionate about marketing and demand generation
Resourceful, energetic, and creative
Razor sharp analytical skills and data-driven thinking
Team player
Hungry for responsibility, impact, and growth
Humble to learn, curious to learn, open-minded to learn
Strong sense of ownership and urgency
Treat others with respect, empathy, and constructive candor

Responsibilities

Plan, create, and execute B2B marketing campaigns and lead nurturing programs on a regular basis to generate and increase sales qualified leads
Develop and publish contents on a regular basis including success case studies, industry white papers, blogs, thought leadership articles and others
Manage and improve company websites (WIX), social media portals, and SEO/SEM results to meaningfully increase brand awareness, inbound interests, and sales opportunities
Plan and execute webinars, trade shows, and other events on a regular basis
Manage CRM and Marketing Automation platforms, monitor performance and KPIs to ensure precise targeting and tracking of leads lifecycle and conversion rates from prospects to closed deals
Manage media relations and enable relevant exposure on an on-going basis
Develop sales, account management, customer success, and product collaterals

Desired Qualifications

SaaS software marketing is a plus

Smarking is a leading provider of enterprise software and data technology solutions for the massively overlooked $655B global parking industry.

This is an excellent position for a highly capable and successful marketing professional who’s ready to take on bigger responsibilities and a leap of faith, to not only manage and execute all aspects of marketing & demand generation, from content, campaigns, website, and social media traffic, to webinars/events/trade shows and public relations but also help drive and shape Smarking’s marketing and go-to-market strategies.

The ideal candidate will be highly self-motivated, passionate, intelligent, knowledgeable, organized, and able to multitask effectively in a fast-paced environment. The culture at Smarking is dominated by high-achievers who are team players, and the ideal candidate would be expected to work well in such environments.

For this position, portfolio/content examples are required for application review.

Key Responsibilities (in the order of priority from top to low)

Plan, create, and execute B2B marketing campaigns and lead nurturing programs on a regular basis to generate and increase sales qualified leads
Develop and publish contents on a regular basis including success case studies, industry white papers, blogs, thought leadership articles and others
Manage and improve company websites (WIX), social media portals, and SEO/SEM results to meaningfully increase brand awareness, inbound interests, and sales opportunities
Plan and execute webinars, trade shows, and other events on a regular basis
Manage CRM and Marketing Automation platforms, monitor performance and KPIs to ensure precise targeting and tracking of leads lifecycle and conversion rates from prospects to closed deals
Manage media relations and enable relevant exposure on an on-going basis
Develop sales, account management, customer success, and product collaterals

Qualification (Experience)

3+ years marketing and demand generation work experience
A proven track record of:
- Goal attainment and overachievement
- Delivering exceptional demand generation results
- Must have hands-on experience using Salesforce or similar CRM software; must be familiar with the principles of design and management of a customer database
Direct experience with marketing automation software (such as Hubspot)
Experience in Google Analytics, Google Ads, Google Search Console, SEO and WIX CMS
SaaS software marketing is a plus

Qualification (Character)

Passionate about marketing and demand generation
Resourceful, energetic, and creative
Razor sharp analytical skills and data-driven thinking
Team player
Hungry for responsibility, impact, and growth
Humble to learn, curious to learn, open-minded to learn
Strong sense of ownership and urgency
Treat others with respect, empathy, and constructive candor

Compensation & Benefits

Competitive salary and bonus.
100% coverage of medical, dental, and vision insurances.
401K plan with 3% company hard match.
$100 monthly data plan.
Unlimited paid time off.
Expenses for setting up home-office.

About Smarking

Smarking is a group of passionate MIT PhDs, data scientists, Silicon Valley engineers, and battle-tested business professionals, committed to enable highly efficient urban mobility by building the digital infrastructure for the massively overlooked $655B global parking industry ($131B in the US).

Smarking is hired by organizations like Brookfield Properties, City of Miami, ABM Industry Groups, and many other enterprise industry leaders to turn their parking data into business results. Smarking’s dynamic pricing engine has been creating 40%-400% revenue uplift for online parking sales at parking facilities in Chicago, NYC, Boston, and many other cities, without any manual involvement required from property managers, leveraging fully automatic algorithm-driven yield management technologies similar to the airline and hotel industries.

By providing the very first business intelligence and yield management enterprise SaaS to the parking industry, Smarking is establishing itself as an emerging leader in the US parking market. Smarking currently works with 2,500+ parking locations cross North America, based in San Francisco, and backed by top investors like Khosla Ventures and Y Combinator.

Smarking

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Website

View Company Profile

Smarking is on a mission to enable highly efficient urban mobility by building the digital infrastructure for the massively overlooked $655B global parking industry. Smarking's leading business intelligence and yield management solutions helps parking professionals increase revenue, curb expenses, and make their operations more efficient through automation and real-time data.

Company Stage

Seed

Total Funding

$3M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↓ -50%

Benefits

Competitive salary and equity

100% coverage of medical, dental, and vision insurances

401K plan with 3% company hard match

$100 monthly data plan

$60 per month gym membership (or other physical activity)

Unlimited PTO

Expenses for setting up home-office

INACTIVE