Head of SEO
Quantum
Head of SEO
Quantum
Performance-based, data-driven affiliate marketing
Our Company
At Quantum, we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity.
Our Mission is clear, to help smarter, faster buying decisions. Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions.
We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale.
With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.
The Role
We're hiring for a Head of SEO to own organic search presence across our iGaming and Rewards propositions in the UK and US. This is a build role: you'll set the strategy, hire the team and put the tooling and processes in place to execute.
You'll turn organic search into a predictable, compliant growth channel measured on commercial outcomes, not just rankings. That means registrations, purchases and revenue for iGaming, and sign-ups and active members for Rewards.
You'll look after four sites: cashback.co.uk, joincustard.co.uk, strikewild.co.uk and slotswise.com.
Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear targets and a 12-month roadmap
Prioritise by commercial value: focus effort on the verticals, states, merchants and page types that drive purchases, revenue and member growth
Own the SEO budget and make the case for investment in people, tools, content and links
Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans
Hire and lead a team from scratch, starting with the roles the roadmap needs most (for example, technical SEO, content SEO, outreach)
Decide what to build in-house and what to outsource, and manage agencies and freelancers where it makes sense
Set the processes, playbooks and tooling the team runs on
Own site health across our properties: crawlability, indexation, site architecture, Core Web Vitals, structured data and internal linking
Work with product and engineering to put SEO into templates, releases and migrations from the start
Build scalable page frameworks for reviews, comparisons, offers and state or market landing pages
Set the content strategy and editorial standards, with E-E-A-T and YMYL expectations built in
Lead a safe, sustainable approach to digital PR and link acquisition in competitive, closely watched SERPs
Shape our approach to AI-powered search, AI Overviews and generative engine optimisation (GEO) so our brands are cited and trusted
Run distinct UK and US plans that reflect each market's regulation, search behaviour and competition
Plan US state launches so content and authority are ready ahead of go-live
Make sure every page meets UKGC, ASA/CAP, US state and responsible gambling requirements
Build reporting that links organic traffic to clickouts, registrations, purchases and revenue
Track rankings, share of voice and competitor movement, and act on what the data shows
Report performance and forecasts to the leadership team
8+ years in SEO, with at least 3 years leading SEO strategy and people
A track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical
Hands-on depth in technical SEO, and the credibility to work as a peer with engineering
Experience hiring and building a team, or a clear plan for how you'd do it
Working knowledge of UK and US gambling regulation and what it means for content and marketing
Deep understanding and practical application of AI, GEO and the impact on organic search visibility
Commercial sense: you can forecast, build a business case and tie your work to revenue
Strong command of the core toolset, for example Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and BigQuery or SQL
Clear communication with senior, commercial and technical audiences
Experience launching in newly regulated US states
Background in rewards, cashback, loyalty or comparison sites
Experience with programmatic or templated SEO at scale
Experience running site migrations or consolidations
What You’ll Get
Private Health Care (Vitality)
Hybrid Working (3 days in office)
Travel Insurance
Competitive Base Salary
Company Bonus Scheme
Paid for AI Subscription (Claude / ChatGPT / Gemini)
Market-Leading Training Programme
Recognition & Reward Scheme
Annual Company Conference
Regular Happy Hours & Team Lunches
Free Coffee, Drinks & Snacks
What’s the next step?
Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.
If you like the sound of what we're all about at Quantum and want to join a team where you can make an impact, please apply or contact us at [email protected].
Quantum is a data-driven affiliate and performance marketing firm that connects global brands with high-intent consumers. It operates on a performance-based model, running measurable campaigns that can be optimized in real time and scaled across platforms like Instagram and YouTube. Using in-house technology and analytics, Quantum designs personalized marketing strategies and leverages consumer intent data to drive sales and lead generation, especially in regulated and high-growth sectors. The company earns revenue from sales generated through its marketing efforts while helping partners grow their customer base and brand exposure. Quantum distinguishes itself through ethical practices, transparency, and a focus on building credibility and trust among partners, aiming to create a community with shared values that raise industry standards. Its goal is to generate growth for partners by increasing customer acquisition and brand reach through performance marketing and affiliate programs.
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