P

Publicis Groupe

Runs advertising and digital transformation services

Manager – Data Science

Data ScienceUpdated on Nov 7
Full-time$88.5k - $141.7k /yrIn-person

About the Job

Requirements

  • At least 3 years of data science experience with consumer data; marketing agency experience is preferred.
  • A degree in Statistics, Data Science, or another quantitative field.
  • Deep theoretical and practical understanding of statistical and machine-learning techniques and experimental design.
  • Hands-on experience with granular, disaggregated data, particularly behavioral consumer datasets and/or media logs; engagement with publisher walled gardens such as AMC and ADH is a plus.
  • Advanced proficiency with SQL for big data analytics and Python for production-ready workflow development.
  • Experience with Databricks or similar platforms, such as Snowflake, BigQuery, or Redshift.
  • Experience building agentic workflows and integrating AI solutions into existing data and technology stacks.

Responsibilities

  • Navigate a complex, multi-source data environment and identify appropriate datasets and methodologies for changing client questions.
  • Monitor data quality and maintain data science pipelines for client data assets, including first-party and third-party data.
  • Develop, deploy, and maintain machine-learning and artificial-intelligence workflows for identifying and targeting relevant audiences, including propensity and classification models as well as unsupervised clustering and segmentation.
  • Develop and execute methods of analyzing audiences, such as customer profiling, customer journeys, and purchase predictions or recommendations.
  • Collaborate with strategy teams to translate technical outputs into business insights and recommendations for client-facing discussions and dashboards.
  • Collaborate with analytics teams to develop and implement testing frameworks for closed-loop audience measurement.
  • Implement a test-and-learn agenda to continuously refine data-driven media tactics and enable rapid optimization.
  • Identify and pursue capability-development opportunities, with end-to-end project ownership from ideation through deployment.
  • Contribute to data science team- and practice-building initiatives, including presenting case studies in cross-functional forums, creating collateral about data capabilities, and pursuing internal research projects.
  • Document and share optimized, reusable code with data science colleagues using Git.
  • Stay current with technological developments and apply them to current workflows.
  • Deliver timely, accurate outputs aligned with client- and agency-defined best practices.

Desired Qualifications

  • Marketing agency experience.
  • Engagement with publisher walled gardens such as AMC and ADH.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

Recently Posted Jobs

Explore more opportunities at Publicis Groupe

See more jobs