Marketing Coordinator

The Marketing Coordinator supports the execution of Beta’s marketing activities by coordinating the tools, information, resources, events, and content that keep the Marketing & Communications team running effectively. The role maintains key marketing and client information, coordinates events and promotional activities, contributes to digital and creative content, and works across teams to ensure marketing initiatives are organized, accurate, and executed on time. The Marketing Coordinator also identifies opportunities to improve marketing processes, tools, and overall efficiency.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Maintains accurate and current information in the Customer Relationship Management (CRM) system and other marketing-related databases.
• Troubleshoots routine CRM issues and monitors outstanding tickets through resolution.
• Maintains and updates the client qualification database to support timely and accurate responses to qualification requests.
• Prepares prequalification packages and responds to client information requests in coordination with the Account-Based Marketing Manager.
• Maintains and organizes the marketing resource library, including professional profiles, standard marketing collateral, presentations, project lists, and project media.

• Coordinates logistics for tradeshows, client events, and client sponsorships, including registrations, materials, vendors, and related activities.
• Coordinates customer gifting activities, including ordering, tracking, distribution, and related logistics.
• Manages branded merchandise, including ordering, inventory, distribution, and coordination of new merchandise selection and design.
• Tracks event and sponsorship expenditures to support budget monitoring and annual budget development.

• Coordinates social media, website, and email newsletter activities, including content development, scheduling, and related logistics.
• Collaborates with the Marketing & Communications team to develop videos, graphics, blog posts, case studies, and other marketing content.
• Executes assigned marketing campaigns and initiatives in support of department goals and priorities.

• Coordinates requests for marketing materials and information from departments across the organization.
• Identifies and recommends improvements to marketing processes, tools, and workflows to increase efficiency, quality, and customer experience.

ADDITIONAL DUTIES AND RESPONSIBILITIES:

• Additional duties as assigned by the Account-Based Marketing Manager.

EXPECTATIONS:

• Demonstrates initiative and accountability in managing responsibilities and completing high-quality work within established deadlines with limited supervision.
• Communicates proactively with supervisors and team members regarding priorities, project status, deadlines, and potential issues.
• Collaborates effectively with the Marketing & Communications team and other departments to support shared goals and successful project execution.
• Partners effectively with Business Development and Proposals on cross-functional projects and initiatives.
• Interacts professionally with employees, clients, vendors, and other stakeholders.
• Demonstrates integrity and sound judgment in client relationships, communications, and day-to-day responsibilities.
• Pursues continued learning and development to strengthen marketing, technical, and professional skills.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in marketing, communications, business, technical writing, or a related field; equivalent relevant experience may be considered.
• 2+ years of related marketing, communications, or marketing operations experience preferred.
• Highly organized and detail-oriented with the ability to coordinate multiple projects, priorities, and deadlines.
• Strong written and verbal communication and interpersonal skills.
• Strong writing, editing, and proofreading skills.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Experience working with CRM systems, databases, or other marketing technology preferred.
• Experience with Canva, Mailchimp, Adobe InDesign, Illustrator, Premiere Pro, or similar marketing and creative tools preferred.
• Event, tradeshow, or project coordination experience preferred.

WORKING CONDITIONS:

• Primarily works in a professional office environment with regular use of computers, phones, and standard office equipment.
• May occasionally work in event, conference, or trade show environments.
• Occasional travel may be required to support trade shows, client events, and other marketing activities.
• May occasionally lift, carry, move, or set up marketing materials, promotional items, displays, or event supplies.
• May require occasional work outside normal business hours to support events, tradeshows, or other marketing activities.
• Use of company vehicle. A successful Motor Vehicle Report (MVR) is required.