Full-Time
Regional Sales Execution Manager
Updated on 9/3/2026
Sazerac
501-1,000 employees
Family-owned producer and distributor of spirits
Compensation Overview
$127k - $190.6k/yr
Atlanta, GA, USA
In Person
Travel up to 50% required.
Bachelor's
 Sales & Account Management (1) |
|---|
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- Ability to drive results in a complex, high-growth company.
- Strong customer service aptitude with the ability to work across all levels of the organization, from field teams to executive management.
- Demonstrated ability to work both collaboratively and independently.
- Experience leading the development and execution of commercial strategies.
- Strong planning and organizational skills.
- Bachelor's degree.
- At least 5 years of sales management experience.
- Ability to quickly learn new systems and processes.
- A valid driver's license.
- Ability to travel up to 50%.
- Lead a regional sales team and develop team member capabilities to deliver volume growth and market share.
- Build an effective regional sales team through in-market planning, coaching, training, and high execution standards.
- Build strategic customer relationships within the market, develop plans for soliciting orders, and drive execution through the sales team.
- Role model strong line management practices, ensuring all team members receive clear and consistent business objectives while fostering high engagement.
- Train and support regional sales team members to deliver sales goals effectively and creatively.
- Demonstrate executive presence, communicate effectively, maintain a strong in-market presence, and operate with a strategic sales leadership mindset.
- Develop and translate strategic direction into go-to-market execution and order solicitation strategies that increase sales, growth, profit, and share.
- Shape customer and channel solicitation strategies and drive execution across all business functions.
- Build a strong network across customer accounts and engage at appropriate levels.
- Lead a growth-oriented sales team that measures, manages, and monitors performance against defined business metrics and in-outlet execution standards.
- Execute the strategic sales plan by channel and ensure execution of key priorities and initiatives, including building strategic customer relationships and calling directly on the Top 30 customers for future order solicitation.
- Align the sales organization around the company's long-term sales and growth strategies and fiscal plans.
- Motivate and retain skilled sales professionals to drive business growth and profitability.
- Stay current on industry trends, market changes, customer needs, and emerging technologies that drive sales.
- Coordinate with State Managers and National Account teams to align programming and PODs, maximize execution, deliver against business plans, improve speed to market, and increase market share.
- Partner with National Accounts stakeholders to define and manage call coverage, frequency models, sales performance, and business reviews.
- Coordinate with State Managers and National Account Managers to align sales and solicitation programming and execute business plans.
Sazerac is an independent, family-owned American company that creates and distributes a wide range of alcoholic beverages. It owns and operates distilleries and brands in the United States and around the world, producing whiskies, vodkas, rums, liqueurs, and other spirits that are bottled and sold through retailers, bars, and distributors. The company emphasizes a blend of history, culture, relationships, technology, and its people to drive growth, with a track record of double-digit growth since the 2000s. What sets Sazerac apart is its long family ownership, global footprint, diverse brand portfolio, and emphasis on people and partnerships. Its goal is to be one of the industry’s most desirable places to be, continuing to grow its brands and reach while promoting responsible drinking and a strong company culture.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Metairie, Louisiana
Founded
1850
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Simplify's Take
What believers are saying
- August 19, 2026 DALHO Soju entered a projected 16% CAGR category.
- September 2, 2026 Kentucky VALOR partnership strengthens Sazerac’s veteran recruiting pipeline.
- August 21, 2026 Garrard County purchase should create jobs and near-term production growth.
What critics are saying
- July 2026 Brown-Forman rejected Sazerac’s $15 billion bid, blocking a transformative acquisition.
- Garrard County entered receivership in April 2025 after defaulting on more than $26 million.
- U.S. spirits demand is shrinking; prolonged bourbon contraction could leave Sazerac’s new capacity underutilized.
What makes Sazerac unique
- Sazerac controls 500-plus brands and major Kentucky production, including Buffalo Trace and Barton 1792.
- Jake Wenz completed Buffalo Trace’s ten-year, $1.2 billion expansion in January 2025.
- August 2026 Garrard County acquisition adds idle capacity and restart optionality immediately.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Flexible Time Away
Paid Vacation
Paid Holidays
Parental Leave
Wellness Program
Mental Health Support
Tuition Reimbursement
Training Programs
Professional Development Budget
Company News
Kentucky VALOR, Sazerac launch military workforce initiative for tourism and hospitality careers. September 2, 2026 New Industry Connections program aims to connect veterans, transitioning service members and military spouses with career opportunities across Kentucky's growing tourism economy. LEXINGTON, Ky. - Kentucky VALOR has partnered with Sazerac Co. to launch a new workforce initiative designed to connect veterans, transitioning service members and military spouses with career opportunities in Kentucky's tourism and hospitality industry. The new Industry Connections initiative will help military-connected workers understand how skills developed during military service can translate into civilian careers in some of Kentucky's key industries. Kentucky VALOR, an initiative of Kentucky Science & Technology Corp. (KSTC), currently serves approximately 2,500 military-connected participants across the United States and overseas, providing personalized career assistance and job matching with Kentucky employers. The first Industry Connections resource, supported by Sazerac, will focus on Kentucky's tourism and hospitality sector. According to the Kentucky Department of Tourism's 2025 Economic Impact of Tourism report, tourism supported nearly 97,000 jobs and generated $14.6 billion in economic impact across the commonwealth in 2025. The new program will introduce participants to career opportunities in hotel and lodging management, restaurants and food service, bourbon and experiential tourism, destination marketing, visitor attractions, event operations and other hospitality-related fields. Those industries can be a particularly strong fit for veterans because many military occupations develop experience in leadership, logistics, operations, planning, customer service and team management. "The service members and military spouses we work with bring leadership, adaptability and problem-solving skills that translate across industries," said Molly Bode, executive director of Kentucky VALOR. "Through this partnership with Sazerac, we're helping participants explore opportunities across Kentucky's tourism and visitor economy, connect with industry leaders and discover careers that align with their interests, skills and long-term goals." The program also addresses a broader Kentucky workforce-development challenge: connecting employers with skilled workers while encouraging military families leaving active service to consider Kentucky as a place to establish their civilian careers. Kentucky VALOR works with participants to identify employment opportunities as well as Kentucky communities where veterans and their families may want to live and work. Terry Samuel, president of Kentucky Science & Technology Corp., said the partnership is an example of how private-sector employers and nonprofit organizations can collaborate on workforce development. "Kentucky's long-term economic success depends on connecting talented people with opportunities to thrive in high-demand industries," Samuel said. "We're grateful to Sazerac for helping expand Kentucky VALOR's ability to connect veterans and military families with new career exploration opportunities in Kentucky's key industries." Through Sazerac's sponsorship, participants will have access to Industry Connections resources covering industry trends, leading employers, career pathways and ways military experience can translate into hospitality and tourism occupations. Participants also will have opportunities to network with employers and other industry professionals as they consider potential career paths. The involvement of Sazerac also creates a natural connection between the initiative and Kentucky's expanding bourbon tourism sector. Distilleries and related attractions have become an increasingly prominent component of the state's visitor economy, creating jobs that extend well beyond whiskey production into hospitality, tourism, retail, events, marketing and visitor experiences. "Supporting veterans and military families means standing beside them long after their military service ends," said Jake Wenz, president and CEO of Sazerac. "We're honored to partner with Kentucky VALOR to help make the transition out of military service a successful one by connecting military talent with meaningful career opportunities that build rewarding futures in Kentucky." Kentucky VALOR plans to expand Industry Connections with resources focusing on additional Kentucky industries in the future. More information about Kentucky VALOR and its career resources, visit kyvalor.com. About Kentucky VALOR Kentucky VALOR (Veterans Accelerated Licensure Occupational Recruitment) is an initiative of the Kentucky Science & Technology Corporation (KSTC) that helps veterans, transitioning service members and military spouses capitalize on their military experience to meet career goals and find fulfilling post-service careers in Kentucky. Kentucky VALOR partners with employers across the commonwealth to connect military talent with career opportunities while helping address workforce needs throughout Kentucky. Learn more at kyvalor.com. About Kentucky Science & Technology Corporation Kentucky Science and Technology Corporation (KSTC) is a private, statewide nonprofit championing innovation in knowledge, talent and investment to accelerate Kentucky's economic growth and competitiveness and secure a better future for all Kentuckians. By strengthening research and knowledge transfer, cultivating an innovation-ready workforce and supporting strategic investment in Kentucky businesses, KSTC helps launch, scale and grow the ideas and companies that power the state's economy. Learn more at kstc.org. About Sazerac With over 400 years of history, Sazerac is one of the world's largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 500 of the world's most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers's Rum, White X Cognac, Sazerac de Forge Cognac, Paddy's Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Hawk's Rock Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few. To learn more visit www.sazerac.com.
Cognac winegrowers sue Sazerac over contracts. "This behaviour is detrimental not only to the winegrowers involved, but also to the entire wine industry and the whole sector," UGVC president Julien Massé said. A group of Cognac winegrowers are taking the US distilling giant Sazerac to court over the alleged illegal ending of supply contracts. Stay ahead with unbiased news, expert commentary, and in-depth features on global topics. As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry's trajectory and the priorities shaping the profession. What's included in your subscription: * Personalized Access: Secure login to Just Drinks * Industry News & Expert Commentary: Timely updates and exclusive C-level interviews. * Case Studies & Deep Dives: Real-world applications and in-depth analyses. * Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar. Ready to stay informed? Give your business an edge with its leading industry insights.
Sazerac has completed a significant acquisition of a Kentucky distillery, boosting its distilling capacity amid a broader industry downturn. The move comes as the bourbon giant pursues a $15 billion takeover of Brown-Forman, the owner of Jack Daniel's. The acquisition expands Sazerac's production capabilities at a time when the spirits industry faces challenging market conditions. The company's aggressive growth strategy appears undeterred by the slowdown, with the Brown-Forman deal potentially representing an even larger step forward. Sazerac, which already owns brands including Buffalo Trace and Fireball, has been actively consolidating its position in the American whiskey market. The Kentucky distillery purchase adds manufacturing capacity whilst the company works towards finalising what would be one of the spirits industry's most significant transactions.
Sazerac company continues investing in Kentucky with acquisition of Garrard County Distilling. Aug 21, 2026, 12:00 ET The acquisition builds on Sazerac's recent investments in Kentucky and expands the company's distilling footprint across the Commonwealth LOUISVILLE, Ky., Aug. 21, 2026 /PRNewswire/ - Sazerac announced today that it has acquired Garrard County Distilling facility in Lancaster, Kentucky, marking the latest step in the company's continued growth and long-term investment across the Commonwealth. The facility joins Sazerac's broader distilling network in the state, including Buffalo Trace Distillery in Frankfort, Barton 1792 Distillery in Bardstown and The Glenmore Distillery in Owensboro. The acquisition represents an important addition to Sazerac's production capabilities, providing additional capacity to support continued growth across the company's portfolio of spirits brands. The Garrard County Distilling facility, which opened in 2024, sits on approximately 210 acres and includes two column stills and two 20,000-square-foot barrel warehouses. Sazerac will utilize the facility's existing infrastructure and capabilities to support the company's broader production needs. The company expects to hire additional team members initially and will grow over time as operations at the facility develop. "Kentucky has been an important part of Sazerac's story for many years, and we're proud to continue investing and growing here," said Jake Wenz, President and CEO of Sazerac. "Today, nearly 3,000 team members are part of Sazerac's Kentucky operations, and we're grateful for the opportunity to continue growing that team. Even with all the investments we have made to expand, we need more supply to keep up with demand, and the addition of the Lancaster facility gives us valuable distilling capabilities to support that growth. We're excited to become part of the Garrard County community." Sazerac continues to make significant long-term investments in its Kentucky distilleries, strengthening production capabilities, modernizing facilities, and supporting the future of bourbon production in the Commonwealth. In the past five years, the company has invested approximately $50 million at Barton 1792 Distillery, including a new boiler house, additional fermenters, expanded bottling operations and three new aging warehouses that increased barrel storage capacity by 25%, along with upgrades to existing equipment and facilities. In January 2025, Sazerac completed a ten-year, $1.2 billion expansion project for Buffalo Trace Distillery, which included a new still house, boiler house, bottling operation, expanded visitor center, 20 additional fermenters, and 19 new aging warehouses. At The Glenmore Distillery, Sazerac has invested approximately $40 million to enhance processing capabilities and upgrade barrel equipment, distillery controls and bottling lines since 2020. Sazerac is also investing in additional barrel aging capacity throughout Kentucky, including construction of new warehouses in Laurel and Taylor Counties. "We're pleased to welcome Sazerac to Garrard County and look forward to what this investment will mean for our community," said Garrard County Judge Executive Chris Elleman. "Sazerac's decision to invest here brings new jobs and economic opportunity to our county while positioning this Distillery for continued growth. We're proud to have Sazerac become part of the Garrard County community and look forward to working together for years to come." Kentucky House Speaker Pro Tempore David Meade adds, "Sazerac's investment in Garrard County is another strong example of the continued confidence companies are placing in Kentucky and our signature bourbon industry. This acquisition brings new opportunity to an impressive facility that already represents a significant investment in our region. Seeing Sazerac put this facility back to work is a positive development for Garrard County and another opportunity to strengthen one of our Commonwealth's signature industries." About Sazerac With over 400 years of history, Sazerac is one of the world's largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 550 of the world's most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Myers's Rum, White X Cognac, Sazerac de Forge Cognac, Paddy's Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Hawk's Rock Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few. SOURCE Sazerac
Sazerac takes ownership of Garrard County Distilling facility. August 21, 2026 Sazerac announced that it has taken ownership of the Garrard County Distilling facility in Lancaster, Kentucky, marking the latest step in the company's continued growth and long-term investment across the Commonwealth. It was announced in July that Tom Collins Distilling, a Sazerac affiliate, had purchased the property at auction for $20 million. The facility joins Sazerac's broader distilling network in the state, including Buffalo Trace Distillery in Frankfort, Barton 1792 Distillery in Bardstown and The Glenmore Distillery in Owensboro. The acquisition represents an important addition to Sazerac's production capabilities, providing additional capacity to support continued growth across the company's portfolio of spirits brands. The Garrard County Distilling facility, which opened in 2024, sits on approximately 210 acres and includes two column stills and two 20,000-square-foot barrel warehouses. Sazerac will utilize the facility's existing infrastructure and capabilities to support the company's broader production needs. The company expects to hire additional team members initially and will grow over time as operations at the facility develop. "Kentucky has been an important part of Sazerac's story for many years, and we're proud to continue investing and growing here," Jake Wenz, President and CEO of Sazerac, said in a news release. "Today, nearly 3,000 team members are part of Sazerac's Kentucky operations, and we're grateful for the opportunity to continue growing that team. Even with all the investments we have made to expand, we need more supply to keep up with demand, and the addition of the Lancaster facility gives us valuable distilling capabilities to support that growth. We're excited to become part of the Garrard County community." Sazerac continues to make significant long-term investments in its Kentucky distilleries, strengthening production capabilities, modernizing facilities, and supporting the future of bourbon production in the Commonwealth. In the past five years, the company has invested approximately $50 million at Barton 1792 Distillery, including a new boiler house, additional fermenters, expanded bottling operations and three new aging warehouses that increased barrel storage capacity by 25%, along with upgrades to existing equipment and facilities. In January 2025, Sazerac completed a ten-year, $1.2 billion expansion project for Buffalo Trace Distillery, which included a new still house, boiler house, bottling operation, expanded visitor center, 20 additional fermenters, and 19 new aging warehouses. At The Glenmore Distillery, Sazerac has invested approximately $40 million to enhance processing capabilities and upgrade barrel equipment, distillery controls and bottling lines since 2020. Sazerac is also investing in additional barrel aging capacity throughout Kentucky, including construction of new warehouses in Laurel and Taylor Counties. "We're pleased to welcome Sazerac to Garrard County and look forward to what this investment will mean for our community," Garrard County Judge Executive Chris Elleman said. "Sazerac's decision to invest here brings new jobs and economic opportunity to our county while positioning this Distillery for continued growth. We're proud to have Sazerac become part of the Garrard County community and look forward to working together for years to come." Kentucky House Speaker Pro Tempore David Meade added, "Sazerac's investment in Garrard County is another strong example of the continued confidence companies are placing in Kentucky and our signature bourbon industry. This acquisition brings new opportunity to an impressive facility that already represents a significant investment in our region. Seeing Sazerac put this facility back to work is a positive development for Garrard County and another opportunity to strengthen one of our Commonwealth's signature industries." Garrard County Distilling had gone into receivership in April after the original owner was sued for non-payment of more than $26 million in loans. Earlier this year, the distillery was ordered to auction by a judge. About Sazerac With over 400 years of history, Sazerac is one of the world's largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 500 of the world's most brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers's Rum, White X Cognac, Sazerac de Forge Cognac, Paddy's Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, and many others. To learn more visit www.sazerac.com.