Digital Media Specialist

Move Your Career Forward with DAC as a Digital Media Specialist

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. Withexpertisespanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Digital Media Specialistis responsible forthe creation and execution offull-funnelintegratedpaid mediaprograms for key DAC Group clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social,CTV/OLV,DSP/display,OOH/DOOH,linear TV, digital audio/broadcast radioand other critical channels to DAC Group’s core offering.

WhatYou’llDo

• Become an expert inmanagingfull-funnelpaid media.

• Collaborate with our media planning team to create plans that deliver results.

• Build, launch,optimizeandmaintainpaid search,paid social& display campaigns via Google Ads,Microsoft Ads, DV360, YouTube,Meta,Reddit, Pinterest & other platforms asappropriate toclient’saudience.

• Produce weekly/monthly reports, covering all paid media channels & performance data.

• Work collaboratively, coordinate and communicate with internal and external partners,in particular our Account Services andProove(analytics) teams.

• Provide ongoing analysis and monitoring of campaigns with an eye to proactivelyexpandingandimprovingthe media planbased on client business needs.

• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.

• Conductkeyword, placement & market research to make additions to new and existing campaigns.

• Perform necessary conversion tracking implementation with assistance from our Marketing Science team.Learn how to traffic campaigns through CM360. Understandinsand outs of Google Analytics.

• Perform QA on campaign set-up and post-campaign launch.

What You Bring

• 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.

• Involvement in leading clientrelationship, contributing to strategy, and client presentations.

• Good communicationskills.Understanding ofhow to distill message to its key points. Ability to adaptmessagetoaudience.

• Ability to master and usea 3rdparty bid management platforms (DoubleClick, Kenshoo, etc.).

• Demonstrateabilityto build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.

• Demonstrateabilityto pull reports and provide insights and observations on campaign performance ata high level.

• Accurately track andmaintainbudgets across campaigns and on multiple search engines.

• Provide traffic and cost estimates.

• Create campaigns that encompass multiple locations / geos and lines of business.

• Demonstrateabilityto create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.

• Provide in-depth optimization suggestions based on account performance.

• Perform ad copy testing.

• Perform testing against various ad extensions.

• In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.

• Ability to download data into Excel, performVLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.

• Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

WhatYou’llGet

• Professional Growth: Work with top-tier clients andcutting-edgetools in the performance marketing industry.

• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.

• Competitive Benefits:Competitive salary and comprehensive health benefits.

• Generous PTO, wellnessinitiativesand parental leave.

• Retirement saving plans.

• Opportunities for continued learning and professional development.

• A supportive, collaborative, and casual work environment.

How We Work

This role requires three in-office days per week. Remote work is not available for this position.

This description has been designed toindicatethe general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you requirean accommodationin any aspect of the selection process, please reach out to[email protected]. 

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuitionassistance, work-life programs, and employeeassistancesupport. Full-time employees are eligible toparticipatein the DAC benefit programs.

Salary at DAC isdeterminedbyvarious factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $55,000 to $75,000 CAD. The estimate displayedrepresentsthe typical salary range for this position and is just onecomponentof DAC’s total compensation package for employees.