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Cullen

Direct-to-consumer ethical lab-grown jewellery

Retail Field Trainer

Full-TimePosted on 10/19/2026
No salary listed
Mid
Certification
Kew, Australia
In PersonBased at the Melbourne HQ; regular travel across the Southern region, including Australia and New Zealand showrooms, sometimes at short notice.
TrainingCorporate & Technical Training

About the job

Requirements
  • Proven experience designing and delivering training or onboarding, either in a dedicated training role or as a core part of a retail leadership role.
  • A Certificate IV in Training and Assessment or a similar facilitation qualification is highly regarded.
  • Willingness to travel regularly across the Southern region, sometimes at short notice, and to work an occasional weekend day for appointment observation.
Responsibilities
  • Deliver and adapt structured onboarding for retail new starters across the region.
  • Build and own the onboarding framework and training documentation, making it consistent and practical across every showroom.
  • Develop a training curriculum for each retail level, from Client Adviser through to Showroom Manager, and run ongoing group and one-on-one training for existing teams.
  • Shadow live client appointments and give structured feedback.
  • Lead training for new showroom openings and step in where a showroom needs extra support on the ground.
  • Partner with Showroom Managers and Regional Executives to identify training needs from performance data and contribute to individual development plans.
  • Keep the knowledge base current so every showroom is working from the same playbook.
  • Complete full Client Adviser onboarding before training others.
Desired Qualifications
  • Retail floor experience, ideally in luxury, jewellery, or appointment-based consultative sales.

About the company

Cullen Jewellery makes fine jewellery in Melbourne using ethically sourced lab-grown gemstones such as diamonds, moissanite, and sapphires. Customers order through a direct-to-consumer model online, with bespoke, made-to-order pieces and personal support via virtual appointments and physical showrooms; stones are carbon-neutral and certified by IGI and GIA. The brand differentiates itself with clear sourcing, ethical practices, and social responsibility, plus a hybrid online-offline approach that serves a global market. Its goal is to disrupt traditional jewellery by delivering affordable, high-quality, ethically sourced pieces at scale while expanding its international footprint and continuing its social initiatives.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2018

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Simplify's Take

What believers are saying

  • Cullen listed San Diego and Manchester openings in 2026, proving international showroom expansion.
  • Its site showed new 2026 styles, including colored gemstones and carbon-neutral lab-grown stones.
  • CNBC reported 2026 consumer demand for lab-grown diamonds stayed strong despite falling prices.

What critics are saying

  • JCK reported 2026 lab-grown wholesale prices down 96% since 2018, crushing margins.
  • New York and Vancouver openings in 2027 add fixed costs before demand is proven.
  • Brilliant Earth and countless online rivals commoditize Cullen’s ethical-diamond story; margin warfare is existential.

What makes Cullen unique

  • Cullen sells only lab-grown stones, including diamonds, sapphires, and moissanite, since 2018.
  • Its appointment-only showrooms span Australia, New Zealand, Canada, the UK, and the US.
  • Cullen’s model pairs made-to-order customization with online sales and private consultations.

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Benefits

  • Flexible Work Hours
  • Wellness Program
  • Employee Discounts