C

Critical Mass

Digital experience design and marketing solutions

Marketing Science Analyst

Data AnalysisConfirmed live in the last 24 hours
Full-timeSan Jose, CA, USANo salary listed

About the Job

Requirements

  • Have 1–3 years of experience in marketing analytics, digital analytics, media analytics, business intelligence, consulting, or a related field.
  • Have experience analyzing media performance, campaign results, customer journeys, or digital marketing effectiveness.
  • Have experience with at least one digital media platform, such as Google Campaign Manager, Google Ads, Facebook Insights, or Search Ads 360.
  • Understand digital media channels, including Social, SEM, SEO, OLV, and Programmatic Display, and how they work and interact.
  • Have expertise in at least one engineering skill: database management, data architecture (ETL/data integration), setting up data connections with media tools, implementing data governance processes, or automated data ingestion.
  • Have experience using Excel to clean, query, analyze, or automate data.
  • Have experience with at least one analytics and visualization tool, such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker Studio, or similar platforms.
  • Have a baseline understanding of statistical analysis techniques and quantitative methods.
  • Be able to manage multiple projects simultaneously and proactively communicate needs, roadblocks, and status updates to relevant people.
  • Maintain attention to detail and ownership over data accuracy, deliverable quality, and deadlines.

Responsibilities

  • Turn data into actionable insights through storytelling and data visualization.
  • Analyze media and site performance to identify trends, explain changes, and recommend optimizations.
  • Build, maintain, and improve dashboards, recurring reports, and ad hoc analyses across media performance, campaign activity, and business outcomes.
  • Gather, validate, and quality-check data from analytics platforms, media platforms, dashboards, databases, and other relevant sources.
  • Support measurement strategy, including key performance indicator definition, reporting requirements, tagging needs, testing plans, and performance frameworks.
  • Collaborate with media, strategy, creative, account, project management teams, and partner agencies to connect data to broader marketing decisions and deliver solutions to internal and client requests.
  • Present findings to internal teams and clients clearly and accessibly.
  • Own marketing science deliverables across a broad range of initiatives, focusing on at least two areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling.
  • Support an account focused on media performance, measurement, reporting, data visualization, and activation; work with analytics leadership and client teams to build reporting, uncover insights, improve measurement, and guide marketing decisions.

Desired Qualifications

  • Experience working with SQL, Python, R, or other tools used to clean, query, analyze, or automate data.
  • Familiarity with the function of data architecture, APIs, and API data calls.

About the Company

Critical Mass

Digital experience design and marketing solutions

Critical Mass creates digital experiences for brands, offering strategy, UX design, website development, digital marketing, social media, and data analytics. It implements solutions through collaborative, bespoke engagements that span from initial strategy and design to development and ongoing optimization. The company differentiates itself with co-creation with clients, cross-industry experience, and in-house talent programs like CM AIR and Trailhead. Its goal is to simplify complex digital challenges and deliver measurable, engaging solutions that resonate with target audiences.

Company size
1,001-5,000
Company stage
M&A
Total funding
$238K
Headquarters
Calgary, Canada
Founded
1996

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