Head of Product Marketing

Description

 About Cloudbees

Cloudbees helps organizations build, run, and govern software factories, giving enterprises the confidence to ship software better, faster, and safer.

Writing code is no longer the bottleneck. Governing what reaches production and validating its impact is. As enterprises adopt agentic coding, software is created faster than most teams can review, secure, and validate. Without consistent governance, organizations risk shipping code they cannot explain, audit, or trust.

Cloudbees addresses this challenge without asking teams to replace the tools they already use. Across every toolchain a customer runs, Cloudbees makes each change, human or AI, visible, auditable, and accountable before it reaches production. Cloudbees Unify is the product behind this: a governance layer, with context and control-plane capabilities, that enforces consistent policy and evidence across every tool, team, and workflow.

Founded in 2010, Cloudbees is backed by Goldman Sachs, Morgan Stanley, Bridgepoint Capital, HSBC, Golub Capital, Delta-v Capital, Matrix Partners, and Lightspeed Venture Partners.

Visit us at www.cloudbees.com.

About the role

AI made writing code cheap. Everything after the code, testing, release, governance and proof, is now the bottleneck. That is our market, and we need a product marketer who can tell that story better than anyone in the category.

This is a player-coach role. You will write the positioning, build the deck and stand in front of the sales team yourself, while leading and growing a small, senior product marketing team. You will own product marketing across two motions: an enterprise sales-led business sold to platform engineering, DevOps and security leaders at the world's largest companies, and a product-led motion with a free tier, self-serve sign-up and a high-velocity sales-assist team.

The best product marketers we know spend their week with customers and sellers, not with survey data. If you naturally gravitate toward discovery calls, deal reviews and win/loss conversations, you'll like this job. If you gravitate toward market research, surveys and analysis from a distance, this probably isn't the right fit.

If you want to manage managers and review other people's slides, this is not the role. If you want to do the work, raise the bar and see it show up in the pipeline, read on.

What you'll do

Positioning and narrative

• Own product positioning and messaging for the portfolio under one company story with Cloudbees Unify as the control plane.
• Turn complex technical capability into simple, provable value for engineering executives, platform teams and developers.
• Test messaging with buyers before it ships, and change it when the market tells you to.

Sales plays and enablement

• Own the sales plays the field runs every day: the pitch deck, one-pager, talk track, discovery questions and objection handling for each play.
• Enable sellers, BDRs and partners directly. Run the sessions, build the first-meeting deck and make sure every rep can tell the story without the slides.
• Measure enablement by what moves: meetings held, opportunities created and deals advanced, not attendance.

Launches

• Run a disciplined, tiered launch process with Product and Engineering, from a quiet feature-flagged release to a flagship moment.
• Own readiness: sellers, support, web and customers know what is shipping, why it matters and how to sell it before it ships.

Product-led growth

• Own the PLG story: free-tier positioning, sign-up and activation messaging, in-product and lifecycle content, and the handoff to sales assist.
• Partner with Growth, Product and Marketing Ops on the funnel from sign-up to activation to paid, and on pricing and packaging decisions.

Market and customer insight

• Run competitive intelligence against GitHub Actions, GitLab, Harness, LaunchDarkly and the next wave of AI-native tools. Keep battlecards current and in use.
• Turn customer advisory boards, win/loss, buyer research and field feedback into roadmap input for Product and message changes for Marketing.
• Be the voice of the market in product planning.

Team leadership

• Lead, coach and hire a small team of senior product marketers. Set a high bar for craft and clarity.
• Partner closely with Demand Generation, Brand, Customer Marketing, Sales and Product Management. Integrated campaigns start with your positioning.
• Set clear goals for product marketing, report against them and decide what the team stops doing.

Requirements

 What you bring

• 10+ years in product marketing for B2B software, with 3+ years leading product marketers. 
• Experience with both product-led and sales-led motions. You have marketed a self-serve or freemium product and an enterprise product sold to large organizations, ideally in the same company.
• Deep fluency with developer and DevOps buyers: CI/CD, platform engineering, feature management, software supply chain security or adjacent categories. You can hold your own with an engineer and a CIO in the same meeting.
• A record of positioning and sales plays that measurably moved pipeline and win rates.
• Launch discipline: you have run tiered launches across multiple products with Product and Engineering.
• Strong writing and presenting. Clear, simple and specific beats clever.
• Comfort with data: you know your funnel, your win rates and your activation numbers, and you use them to decide.
• Bias to action in a fast-moving company. You fix what is broken and own the outcome.
• Nice to have: experience with AI-era developer tools, open source communities or Jenkins; experience selling to regulated industries such as financial services.
• The numbers, in pipeline created by the plays, in win rates and in free-tier activation.
• You build trust and followership through strong relationships, a collaborative approach, and the ability to influence others.

What We Value

• Customer Obsessed: You treat customer problems as your own and build relationships with the people behind the logo, not just the account. You can point to decisions you changed because of what a customer told you.
• High Agency: You own problems beyond your job description and move without waiting to be asked. When the path isn't defined, you make the call and bring people with you rather than working around them.
• Truth Seeking: You hold a strong point of view and update it when the data says otherwise. You argue for the best answer regardless of who's in the room, and once a decision is made, you commit to it fully.
• Hard Work: You own the end result, not just your slice of it, and you go beyond what's expected to get there. You work smart as well as hard, and you find real reward in building something demanding alongside people who do the same.
• Ship Excellence: You hold a painfully high quality bar and keep raising it, while shipping with urgency instead of waiting for perfect. Every iteration is something you learn from.
• Direct Feedback: You give honest, constructive feedback regardless of seniority or tenure, and you actively ask for it in return. You deliver it with enough care that people want to hear it from you.

What Cloudbees Offers

• Time that's actually yours. Our BEE-Flexible PTO policy folds vacation, sick time, and personal days into one unlimited plan. Plus paid U.S. holidays and 2 dedicated Bee-Giving Days to volunteer for a cause you care about.
• Health coverage from day one. You're eligible on your start date, not 90 days in. Choose from medical, dental and vision options designed to support your healthcare needs. Choose an HDHP plan and we will contribute to your HSA on top of your own pre-tax contributions. 
• Real money toward your future. Invest in your future with a competitive 401(k) company match, offering both pre-tax and Roth options to help you reach your financial goals.  
• Protection we pay for entirely. We fully fund your Life and AD&D, Short Term Disability and Long Term Disability protection. Plus our Employee Assistance Program is fully covered too.
• Support for your headspace -  literally. All Bees have access to a company-sponsored Headspace account. Plus, a dedicated Care Concierge service in the U.S. so you never have to decode a benefits question alone.
• A home office that works. A stipend every month toward your work-from-home setup in addition to the opportunity to work (hybrid for Denver, CO employees) in an office with your peers.
• Upside when we win. Base salary is the floor. Our bonus plan rewards for the goals you deliver and the growth we drive together.  
• People who sweat the craft. A team that takes its work seriously and invests in each other's growth.
• A global, collaborative team that lives by our values: Customer Obsessed, High Agency, Truth Seeking, Hard Work, Ship Excellence, Direct Feedback.

EEO Statement

Cloudbees is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made based on qualifications, merit, and business need, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Disclaimer 

This job description is intended to describe the general nature and level of work being performed. It is not an exhaustive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Duties, responsibilities, and activities may change at any time with or without notice.