Associate Director - Programmatic

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

The Associate Director, Programmatic leads and oversees programmatic buying strategies, ensuring campaigns meet client goals and deliver results. You will manage a team of programmatic specialists, providing mentorship and guidance to optimize performance. Being a bridge between our teams and clients, you will provide actionable insights, identify areas for improvement, and ensure best practices across accounts. This role is important to driving programmatic success while promoting collaboration and high performance within your team.

You will report to the Director, Programmatic.

Responsibilities

• Lead and mentor a team of managers and associates, guiding them on
  programmatic strategies, optimization techniques, and campaign
  execution.
• Provide senior-level programmatic expertise to our teams (e.g., Media,
  Business Intelligence, Creative, Ad Operations) and external partners
  (clients, media agencies, platform providers).
• Ensure campaigns are optimized for performance by leading your team to
  deliver data-driven recommendations that achieve client goals.
• Maintain relationships with data, inventory, and platform partners to
  ensure best-in-class campaign execution and identify new opportunities.
• Define and implement best practices for programmatic buying, campaign
  management, and reporting. Identify and guide process improvements to
  enhance efficiency and results.
• Manage resources to meet service level expectations, addressing any
  challenges related to workload and resource allocation.
• Collaborate across teams to ensure integrated strategies that use all
  available channels and platforms effectively.
• Ensure client satisfaction by overseeing the execution of programmatic
  strategies and providing regular communication on campaign
  performance and optimization.
• Support senior leadership in forecasting resource needs and driving
  revenue growth through enhanced programmatic capabilities.

Qualifications

• 5+ years of experience in digital media, with 3+ years focusing on
  programmatic buying, campaign management, and optimization.
• Knowledge of programmatic advertising, including Demand-Side
  Platforms (DSPs), Data Management Platforms (DMPs), managing
  direct/manage service campaigns and other relevant technologies.
• Advanced proficiency in excel (can perform complex functions) for data
  analysis, reporting, and campaign tracking.
• Ability to present complex programmatic concepts and strategic
  recommendations to clients and our teams.
• Experience managing and mentoring programmatic teams, focusing on
  career development and skill-building.
• Project management skills, able to handle multiple campaigns, assets,
  and deadlines with precision.
• Ability to identify and resolve challenges before they impact campaigns.
• Experience in creating impactful PowerPoint presentations and
  presenting to clients and partners.
• Collaborative mindset with experience working across cross-functional
  teams, including media strategy, creative, and analytics.
• Awareness of current trends and developments in programmatic and
  digital media, and the ability to integrate these into applicable strategies

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $120,000.00 - USD $135,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/8/2027.