JioStar

Media conglomerate offering TV and streaming

Director Marketing

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeMumbai, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

Demonstrated track record of delivering content marketing excellence and leading a team of young and talented title marketing managers.
Demonstrated track record of building collaborative internal and external relationships, especially with content and creative partners.
Strong passion for movies, web series, and a wide array of content formats, with a deep understanding of the entertainment landscape and media trends.
Proven track record of working closely with internal and external teams and building impactful, culturally relevant creative campaigns, including audiovisual trailers, digital and social campaigns, and print and out-of-home campaigns.
Deep interest in data and insights, with the ability to develop marketing measurement models that measure efficiency and effectiveness.
Ability to communicate effectively with executives, showrunners, producers, talent, and talent representatives as needed.
Experience building consumer marketing campaigns, preferably at a streaming network or studio.
Experience managing a high volume of campaign types in parallel and identifying scale and efficiency while collaborating with a diverse team.
Experience building agency-brand relationships and shaping productive long-term relationships with external partners through continuous feedback.

Responsibilities

Lead a team of title marketing managers.
Work closely with internal and external teams to build creative campaigns.
Develop marketing measurement models to measure efficiency and effectiveness.
Manage multiple campaign types in parallel and identify opportunities for scale and efficiency.
Communicate with executives, showrunners, producers, talent, and talent representatives as needed.
Shape productive long-term relationships with external agency partners by providing continuous feedback.

Desired Qualifications

Experience building consumer marketing campaigns at a streaming network or studio is preferred.

You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers
Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots
You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends
You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)]
You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way
You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness
You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
Experience in building consumer marketing campaigns, preferably at a streaming network or studio
Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team.
Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills
Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.

About the Company

JioStar

Media conglomerate offering TV and streaming

JioStar is a major player in the media and entertainment space. It curates and distributes a large lineup of content across 120 TV channels and two streaming platforms, serving both individual viewers and advertisers. Revenue comes from subscriptions and advertising, with content delivered via live channels and on-demand streaming on its platforms. Users access shows and channels by subscribing or engaging with ad-supported content, while the platforms continuously update offerings to keep audiences engaged. The company differs from competitors through its scale and backing from Viacom18 and Disney Star, a leadership team of industry veterans, and a broad, multi-platform content library that reaches diverse audiences. The goal is to maintain a leading position as a media conglomerate by delivering premium entertainment to a wide audience through subscriptions and advertising partnerships.

Company size: 1,001-5,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $45.8M
Headquarters: Mumbai, India
Founded: 1990

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