Manager Cause Marketing

Overview

Auburn Advancement is excited to begin the search for a Manager of cAUse Marketing! The Manager of cAUse Marketing (cM) provides strategic support for all cAUse Marketing fundraising campaigns through their leadership in audience development work and ownership of the team's donor engagement technologies, CRM functionality, and campaign reporting. This position also leads the Tiger Giving Officer (TGO) team. This position is responsible for supervising staff, leading audience building, monitoring performance and fundraising metrics, and managing fundraising technology and platforms to help cM raise annual gift dollars and build major gift pipelines for colleges, units, and programs across campus.

Responsibilities

• Manages and implements audience-building, prospecting, and segmentation strategies for all cAUse Marketing campaigns, including direct mail, email, texting, crowdfunding, TGO, and Virtual Assistant outreach.
• Builds and navigates back-end logistics of all cM campaigns in the team’s CRMs, texting, online giving, matching gift, AI, and other emerging technology platforms.
• Regularly monitors fundraising metrics and develops reporting to inform and improve cM fundraising strategies.
• Leads the TGO team in hiring, onboarding, supervising, coaching, training, prospect assignments, and portfolio strategy.
• Leads annual goal setting and ongoing accountability measures to ensure the success of each TGO team member and the collective achievement of TGO team goals and objectives.
• Fosters the TGO team’s collaboration across Auburn Advancement, including key partnerships with college and unit-based advancement teams, central frontline fundraising, and engagement officer teams.
• Serves as the cAUse Marketing point of contact to support staff workflows and reporting processes for cAUse Marketing technology initiatives, including CRMs, texting, online giving, matching gift, AI, and other emerging technology platforms.
• Serves as primary forward-facing point of contact for donor inquiries, including researching, troubleshooting, and resolving any donor giving issues, as well as providing appropriate leads for all frontline officer teams.
• The cM Manager is responsible for supervising staff, leading audience building, monitoring performance and fundraising metrics, and managing fundraising technology platforms to help cM raise annual gift dollars and build major gift pipelines for colleges, units, and programs across campus.

Qualifications

• Bachelor's degree 
• 4 years of experience in annual giving, fundraising operations, advancement services, advancement communications, donor engagement, or related advancement fields.

Minimum Knowledge, Skills, and Abilities

• Knowledge of annual giving, fundraising operations, advancement services, and donor engagement principles, including strategies for donor acquisition, retention, and stewardship.
• Knowledge of constituent relationship management (CRM) systems, data management practices, audience segmentation techniques, and fundraising performance metrics used to support advancement initiatives.
• Ability to analyze operational and fundraising data, develop reports and dashboards, identify trends, and make data-informed recommendations to improve program performance and donor participation.
• Ability to plan, coordinate, and oversee annual giving campaigns and outreach initiatives while managing multiple priorities, timelines, and organizational objectives.
• Ability to lead, supervise, and develop professional staff while fostering collaboration with advancement partners, alumni engagement teams, and other university stakeholders.

Contract Type

Continuing
Why Work at Auburn

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence:We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You:Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama:The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
• Ready to lead and shape the future of higher education? Apply today! War Eagle!

Equal Opportunity Compliance Statement


It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.
Posted Date

11/2/2026