Senior Analyst - Analytics

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. 

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. 

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. 

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.  

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.  

Open - We value diverse perspectives and new ways of working. 

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.  

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. 

Let's shape the future together.  

Overview:

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.

As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically:

• Deliver client and internal solutions through quantitative analysis in line with industry standards
• Execute analytics projects in coordination with the analytic team lead and partners across the agency
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
• Contribute to innovation within digital marketing and analytics within the agency and industry

Responsibilities

• Define, prioritize and implement various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production
• Design and implement test & learn experiments (e.g. A/B tests, incrementality testing, etc.) and brand lift studies, interpret results, and recommend data-driven decisions
• Contribute to the build out and maintenance of automated reporting dashboards to track key metrics
• Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
• Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
• Analyze short term impact of marketing but also the long-term impact on brand and competitive position
• Assist analysts with skill development and problem solving
• Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines
• Ability to share & present findings with the larger team and clients
• Establish collaborative, productive working relationships with data platforms, investment, and BE teams
• Identify and build business case and provide feedback on best practices
• Provide training to employees across departments on analytical approaches to marketing

Qualifications

• 2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations.
• Demonstrate an ability to independently work with and interpret large data sets across multiple data sources
• Strong analytical, quantitative, and problem-solving skills with proven ability to deliver actionable insights and recommendations
• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
• Knowledge in multivariate testing and statistical analysis
• Excellent written, oral communication and presentation skills
• Proficient in Excel, Word, PowerPoint
• Detail oriented, quick learner, and able to balance multiple tasks
• Strong project management skills and attention to detail
• Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected
• Internal Resource Expert: Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings
• Strong Excel proficiency (understanding of VLOOKUPs, pivots, visualizations)

Preferred, but not required:

• Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI
• Preferred experience in one or more of the following analytics platforms: Analytics Platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar
• Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus
• Degree in marketing or quantitative discipline such as statistics, mathematics, or economics is preferred
• Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus
• Experience in R, Python (or other statistical analysis and data mining packages) a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/11/2027.