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Red Bull

Manufactures and markets energy drinks

Student Marketeer - University of Alberta

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeEdmonton, AB, Canada$16.50 /hrIn-person

About the Job

Requirements

  • The candidate must be a student at the University of Alberta and be enrolled at a university.
  • The candidate must be passionate about the Red Bull brand and product.
  • The candidate must have excellent communication skills and a charismatic, energetic, positive, and outgoing personality.
  • The candidate must be immersed in student life and understand the collegiate landscape, city, and region, including behind-the-scenes activities and hot spots.
  • The candidate must be approachable and social, with the ability to relate to different people on many occasions.
  • The candidate must have a creative mindset, an entrepreneurial spirit, a high sense of responsibility, and initiative.
  • The candidate must be able to manage part-time work alongside studies.
  • The candidate should have an affinity and desire to learn and apply new skills, especially marketing, negotiation, and sales.
  • The candidate should be connected with diverse influential groups and individuals on campus.
  • The candidate must hold a full, valid Canadian driver's license and have a clear driving abstract.
  • The candidate must be available to work evenings and weekends.
  • The candidate must be fluent in English.

Responsibilities

  • Represent the brand and its values positively through everyday interactions with consumers and customers.
  • Grow the user base by sampling products, raising awareness, and answering consumer questions.
  • Build and execute a tailored campus plan that engages students and brings the brand to life at the university.
  • Establish and maintain relationships with key local individuals.
  • Drive brand engagement through authentic content on social media handles.
  • Work at Red Bull and supported events to help deliver a memorable brand experience.
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
  • Collaborate with sales to open new Red Bull distribution points on and beyond the university campus.
  • Use relevant Red Bull assets to maintain brand visibility in sales accounts.
  • Ensure defined store standards are executed.
  • Deliver high-quality execution and attention to detail across role activities.
  • Share ideas and collaborate with the team through regular in-person and online interaction.
  • Plan and report activities accurately and on time through the dedicated online platform.
  • Contribute local insights, trends, and opportunities to develop the Red Bull media business.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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