Full-Time
Associate Director
Creator Management
Posted on 8/5/2025
Influential
501-1,000 employees
AI-driven influencer marketing & analytics platform
Compensation Overview
$100k - $120k/yr
Remote in USA
Remote
Candidates are preferred from the west coast.
 Growth & Marketing (1) |
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- 5 - 7 years of experience working in a digital, advertising, or influencer marketing environment including
- Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
- Expert negotiating skills and management of six figure Influencer campaign budgets
- Established and extensive network of managers/agents or Influencer contacts.
- Direct experience with on-site Influencer activations
- Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
- Working knowledge of online performance tracking and brand measurement tools
- A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
- Strong organizational skills and attention to details, while juggling multiple projects and timelines
- Comfortable working in a startup environment, creating organization and processes where none may exist
- Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
- Bachelor’s degree or equivalent experience
- Be accountable for the overall success of Influential's social campaigns
- Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
- Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
- Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
- Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
- Experience at a marketing-tech or media start-up
- You’re passionate about social media and/or influencer marketing
Influential uses AI to connect Fortune 500 brands with a network of over 3.5 million content creators for influencer marketing. The platform applies AI to precisely match brands with creators, and offers campaign strategy, management, and performance analytics to measure sales lift, ROAS, and halo effects beyond basic engagement. It differentiates itself by focusing on enterprise clients, leveraging a large creator network, and prioritizing advanced, business-oriented metrics over surface-level engagement. The goal is to help major brands run scalable influencer campaigns that are measurable and deliver clear business results.
Company Size
501-1,000
Company Stage
N/A
Total Funding
$49.4M
Headquarters
Las Vegas, Nevada
Founded
2013
Simplify's Take
What believers are saying
- Publicis Groupe acquires Influential for $500M, integrating with Epsilon data.
- Partners with Clio and YouTube for Clio Creators awards launching March 2026.
- Glystn partnership enables same-day trend validation and influencer strategy.
What critics are saying
- Publicis integration sidelines Influential's AI tech under Epsilon dominance within 12 months.
- Glystn supplants Influential's social intelligence with faster AI in 6 months.
- Antitrust scrutiny forces divestiture of $500M deal due to 30% market share in 6 months.
What makes Influential unique
- Influential leverages AI for precise brand-influencer matching beyond engagement metrics.
- Tracks deterministic sales lift, foot traffic, and TV tune-in from influencer posts.
- Networks 15 million creators, trusted by 60% of Fortune 500 brands.
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Benefits
Remote Work Options
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Company News
Clio in collaboration with YouTube and Influential bet big on creators with launch of Clio Creators. The new program will award both brands and creators, recognising standout work that drives culture, creativity, and engagement across digital platforms worldwide. 27 Mar 2026 10:52 IST New Delhi: Clio Awards has announced Clio Creators, a program built for the people shaping culture from their phones, not boardrooms. Partnering with YouTube and Influential, the initiative is designed to spotlight how creators are driving both creativity and commerce today. Unlike most awards stuck in one format or platform, Clio Creators accepts submissions across Instagram, LinkedIn, Snapchat, TikTok, YouTube, and whatever platform that blows up next week. Nicole Purcell, CEO of Clios, said, "For more than 65 years, the Clios have recognized creativity in many forms. What started out primarily as a celebration of radio advertising has evolved into a multi-faceted business that serves as a global creative benchmark for originality, craft, and cultural impact across a number of fields." "Clio Creators extends our reach to the entire creator ecosystem, honoring how their work is shaping the creative business from brand partnerships to independent storytelling, and everything in between," he added. Clio Creators will sit alongside the brand's existing awards across advertising, sports, music, entertainment, and health. But this one feels different. It splits entries into two clear lanes: Brand and Creator. The Brand track honors brands that leverage creator talent, storytelling, and platform-native strategies to drive marketing objectives, cultural relevance, and audience engagement. While the Creator track celebrates work promoting a creator's own brand, persona, or content. "Creators are shaping the future of storytelling, and Clio Creators provides the perfect platform to honor that innovation," said Chris Detert, Influential's Chief Communication Officer. "Influential is proud to help identify the right voices, surface standout work, and collaborate with the jury to celebrate campaigns and content defining this space." The inaugural program cycle will culminate in an awards ceremony in November at the Dolby Theatre in Los Angeles, where entrants, creators, and their fans will celebrate as the Grand Clio Creators Award winners are revealed on stage. The event will also be streamed on YouTube. "YouTube is the home of creators and their communities. Brands are putting them at the heart of their campaigns because they drive exciting discoveries and confident decisions that deliver results," said Anne Marie Nelson-Bogle, VP of Marketing, YouTube Ads. "We're incredibly proud to partner with the Clios to bring much-needed recognition to the brands and creators building a new era of creator marketing."
Clios launch Clio Creators to celebrate digital content excellence. The new initiative, in partnership with YouTube and Influential, aims to recognise creativity and cultural impact across the creator economy The Clios have announced the launch of Clio Creators, a new programme developed in partnership with YouTube and Influential to honour creative excellence in digital content creation across platforms. Clio Creators will accept submissions from Instagram, LinkedIn, Snapchat, TikTok, YouTube and emerging platforms, distinguishing itself from other programmes in the space through its platform-agnostic approach. Said Nicole Purcell, CEO of the Clios: "For more than 65 years, the Clios have recognized creativity in many forms... Clio Creators extends our reach to the entire creator ecosystem, honoring how their work is shaping the creative business from brand partnerships to independent storytelling, and everything in between." The programme will feature two tracks - Brand and Creator - recognising both brand-led collaborations and independent creator work. It will culminate in an awards ceremony in November at the Dolby Theatre in Los Angeles, with the event also streamed on YouTube. Added Chris Detert, Chief Communication Officer at Influential: "Creators are shaping the future of storytelling and Clio Creators provides the perfect platform to honor that innovation."
Glystn is partnering with Influential and Publicis Groupe. Your always-on social listener. March 10, 2026 Glystn Inc. is excited to announce a major new partnership with Influential and Publicis Groupe - and it's actually two moves in one. glystn is an AI-native social intelligence platform that reads the world's social conversations and turns them into strategic insight - instantly, and accessible to anyone on your team. Influential - the leading influencer marketing and creator intelligence agency - is incorporating Glystn agency-wide, including strategy, creative, campaign, and creator partnerships teams. Glystn Inc. is now impacting all functions that touch culture, creators, and clients. Publicis Groupe is one of the largest advertising agency holding companies in the world, and is now leveraging its hashtag#MCP to embed Glystn directly into their internal AI tool stack, as a native capability inside their agentic workflows. That's two foundational, complimentary integrations across their network. The Glystn app at the agency level. Its MCP at the infrastructure level. These are organizations that don't move fast without reason. And the reason is the radical innovation of workflow and speed to insight of Glystn: - Trend validation that used to take weeks: same day. - Influencer strategy: same day. - Competitive audits: hours. - Campaign briefs: days instead of weeks. Over 1,000 weeks of conventional research, compressed into 13. When an organization makes that kind of bet - and builds it into infrastructure, not just a SaaS - it means something for the industry. Glystn is not just for the Influentials of the world. Brands and agencies of any size that want real social intelligence driving their strategy can jump in and try Glystn for free today. Social intelligence at the speed of culture. Come see what Glystn Inc. mean. (BTW, you might be hearing a few more of these announcements soon:)
In other recent news, Publicis Groupe has announced its definitive agreement to acquire Influential, a leading influencer marketing company.
Regulatory News: Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into a definitive agreement to acquire Influential, the world’s pre