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Laminar

Real-time IoT analytics for liquid systems

Mid-Market Account Executive - CPG

Account ExecutiveUpdated on Nov 10
Full-time$170k - $200k /yrRemote

About the Job

Requirements

  • At least 2 years of successful selling experience in a fast-paced environment, specifically involving SaaS, IoT, and/or manufacturing sales in the mid-market CPG industry.
  • Proven experience in outbound sales, building champions, and negotiating land-and-expand deals, especially in the CPG industry.
  • Experience consultatively selling technology into manufacturing and justifying large capital expenditure and operating expense projects to senior leadership.
  • A proven record of quota attainment in an inside-sales capacity, including cold outreach.
  • Strong written and oral communication skills and willingness to maintain an active presence on LinkedIn.
  • Strong technical acumen and ability to speak fluently about current trends in artificial intelligence, machine learning, software as a service, platform as a service, the Internet of Things, and the industry.
  • Ability to build relationships with senior stakeholders and communicate customer value and return on investment for key use cases.

Responsibilities

  • Manage the full sales process, from cold-outreach prospecting through closing, and accurately forecast the pipeline in mid-market accounts.
  • Develop customer champions, build stakeholder mindshare, and establish trusted relationships at the vice-president and C-suite level.
  • Create account-specific presentations that articulate Laminar's value proposition and its delivery to customers.
  • Use industry expertise to identify and help implement new, high-value use cases that deepen customer adoption of Laminar's technology.
  • Work with the deployment team to deliver pilots, expansions, and large global rollouts.
  • Take sole responsibility for removing obstacles in negotiations and deal closure and ensuring smooth project execution.
  • Understand customer needs and measure and articulate the value and return on investment of Laminar's technology for key use cases.

Desired Qualifications

  • Prior employment in or selling to the food and beverage industry is a plus.
  • An undergraduate degree in Chemical, Mechanical, Electrical, or Industrial Engineering, or in a science field, or an MBA.
  • An entrepreneurial mindset and enthusiasm for joining a fast-growing startup early.

About the Company

Laminar

Real-time IoT analytics for liquid systems

Laminar provides an IoT data analytics platform for industrial liquid systems. It combines broadband spectral-based sensors with an edge computing gateway to gather real-time data and run AI-enabled automation that optimizes water and energy use in fluid processes. The system is delivered through a hardware plus recurring SaaS model, with sensors and gateways deployed on-site and a cloud-based analytics platform for ongoing insights. Laminar differentiates itself by using spectral sensing and edge AI to deliver real-time visibility and automated optimization specifically for liquid systems in manufacturing, enabling operators to make data-driven decisions. The company's goal is to improve efficiency and sustainability by reducing water and energy waste across industrial liquid processes.

Company size
11-50
Company stage
Series A
Total funding
$19.5M
Headquarters
Somerville, MA
Founded
2020

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