Account Director

Company Description

Leo Burnett is part of Publicis Communications, a collective of the most passionate, purposeful, and progressive creative agencies in Singapore and Asia. At Leo Burnett Singapore, we believe that our Humankind philosophy allows our creativity to transform human behavior. 

We believe in effecting positive change through creativity, always.

And while we seek out the most brilliant minds to help us on our quest, we’re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution. 

We’re a community of experts that hail from every discipline.  

We’re activists who embrace challenges with agility and dynamism.  

We’re idealists who thrive on inspiration.  

We’re romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere.  

We’re all that, but we don’t stop at that.  

Because we’re committed to becoming better versions of ourselves, every. single. day. 

Overview

You will lead the work on some of the most popular consumer brands in the world, impacting the daily lives of nearly 2 billion people in the fastest growing region in the world. You will work for clients who not only care about success in the marketplace but are passionate about the role of brands in helping bring about social change. The Account Director is responsible for seamless delivery on a client account including creation and communication of effective brand strategies, account staffing and oversight of all client relations and presentations, while providing active support and oversight to an Account Service team.

Expectations of an Account Director 

• Manages a number of key client relationships 

• Acts as the first point of contact for client questions and requests 

• Talks to other departments in the organisation in order to facilitate client requests 

• Builds and maintains relationships with clients often through regular face to face contact and meetings 

• Partners with Planners to develop and implement highly interactive strategic responses for brand’s business and communications needs 

• Problem solves on high level account and production issues and knows when to involve their supervisor 

• Generate accurate reports on the status of existing accounts and new business 

• Leads presentations with clients 

• Manages a budget and achieve targets 

• Always on a look out for opportunities to cross-sell within the Groupe 

• Manages and facilitates new business pitches when requested by Managing Director  

• Committed to constantly improving our work, and how we work 

• Maintains a sense of discretion and professionalism, representing the Groupe    

Expectations as a member of our community 

•  You believe passionately in the power of creativity to bring change to the world. But you’re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal 

• Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets 

• You will be tested, you will be challenged, and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other   

Expectations as a team leader 

As your own leadership journey evolves, your primary goal will be to nurture the next generation of leaders. You will reflect our “People First” ethos, where we believe that the best work can only come from a team that feels happy, secure and motivated, with a clarity of purpose. You value diversity, equality and inclusivity, not because it’s fashionable but because it’s obvious. 

In this role, you will be expected to: 

• Provide leadership and professional development to department staff 

• Mentor and train team members, write performance reviews, and allocate work 

• Monitor teams to deliver beyond client’s expectations 

• Motivate your team, and be the glue that keeps teams going 

• Set goals and KPIs for each team member, and works with them to achieve these 

Qualifications

• Required 7 - 10 years account management experience in a creative advertising agency, integrated experience preferred

• Deep understanding of digital production steps and processes – responsible for high level digital communication to clients  

• Capable of writing a thoughtful interactive communication strategy presentations, highlighting current trends in digital, media, technology and advertising that may be utilized to achieve a client’s business outcomes 

• Able to effectively interpret and lead regarding measurement reporting, whether regarding standard or rich media advertising or social  

• Rallies behind interactive briefs and pushes clients and creatives to explore new interactive projects 

• Ability to work under pressure and meet deadlines in a fast-paced creative environment 

• Effective negotiation and problem-solving skills  

• Strong financial understanding of budgeting, estimating and agency profitability 

• A track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations 

• Exceptional written and verbal communication skills with the ability to communicate with all levels of employees 

• Highly organized with a keen sense of attention to detail 

• Exceptional initiative and follow through skills