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Metaforms

AI-driven qualitative research interview platform

Associate Product Manager

Full-TimeUpdated on 10/9/2026
No salary listed
Junior
Bengaluru, Karnataka, India
In Person

About the job

Requirements
  • Have 2–3 years of full-time experience, or strong internship experience, in a business, technical, or analytical role; product management background is a plus but not required.
  • Have hands-on curiosity about AI, demonstrated through tinkering with a side project, automation, or a small tool built with AI APIs or no-code agents.
  • Be able to summarize conversations or problems clearly and simply in writing.
  • Be curious about how software products are built and comfortable asking questions when something is unclear.
  • Be comfortable talking with users, engineers, and designers and taking useful notes from those conversations.
  • Have basic organizational skills to track multiple pieces of work and follow up reliably.
  • Be receptive to regular feedback and interested in growth shaped by a senior product manager, rather than seeking a fully independent role.
Responsibilities
  • Sit in on user interviews with research operators, project managers, and agency leaders, and lead some interviews as ready.
  • Learn to distinguish a user's request from the underlying problem, with coaching.
  • Help write product ideas, user flows, and simple requirements documents for a senior product manager to review and refine.
  • Make an initial breakdown of a defined problem into smaller pieces suitable for engineering, with guidance.
  • Help build and test simple prototypes or mockups to gather early feedback from users and the team.
  • Attend engineering discussions to learn how requirements become shipped software.
  • Answer engineers' clarifying questions about owned work and escalate uncertainties to the senior product manager.
  • Track the status of nearby features and flag blockers early.
  • Gather and summarize post-launch feedback from users, support tickets, and usage data.
  • Notice when something is not working as intended and bring it to the senior product manager rather than being expected to fix it independently.
Desired Qualifications
  • Prior exposure to B2B software, workflow tools, or AI products.
  • Familiarity with Figma, Notion, or basic SQL.

About the company

Metaforms.ai provides an AI-driven platform for qualitative research that helps organizations plan and run interviews, observations, and focus groups to uncover deep insights about people and processes. The platform supports interviewer deployment, enables exploration of organizational culture, employee experiences, and decision-making, and integrates with usability testing, contextual inquiries, and diary studies through connections with other tools. It uses a subscription-based pricing model with tiered plans that grant different levels of access and features. Data privacy and regulatory compliance are central, making it suitable for educational institutions, health sciences, and businesses across sectors that need careful, privacy-minded qualitative research. The goal is to deliver actionable, nuanced user and organizational insights to inform design improvements, strategy, and decision-making.

Company Size

51-200

Company Stage

Series A

Total Funding

$10.5M

Headquarters

Noida, India

Founded

2019

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Simplify's Take

What believers are saying

  • July 31, 2025 Series A raised $9 million from Peak XV, Nexus, and Together.
  • Metaforms is expanding into report generation and voice-based research, widening wallet share.
  • InsightPlatforms lists trusted agencies and data partners like Dynata and Strat7, signaling adoption.

What critics are saying

  • Qualtrics, Confirmit, and Decipher can copy features and bundle AI into existing contracts.
  • Metaforms depends on third-party platform APIs; vendor changes or access restrictions break workflows fast.
  • Market-research agencies face margin pressure and consolidation, making a $19.7 million-funded vendor vulnerable to churn.

What makes Metaforms unique

  • Metaforms embeds inside Decipher, Confirmit, Qualtrics, and Dimensions, reducing workflow switching costs.
  • Its agents automate survey programming, data processing, bidding, and voice research end-to-end.
  • Free custom integrations and questionnaire version control fit agency workflows better than standalone AI tools.

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Benefits

Health Insurance

Professional Development Budget

Mentorship Program

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

↓ -7%

1 year growth

↓ -1%

2 year growth

↓ -5%
Research Live
Nov 12th, 2025
Konovo launches AI healthcare survey tool

Konovo launches AI healthcare survey tool. US - Healthcare insight company Konovo has added a self-service platform for designing and scripting healthcare surveys. Konovo has formed a healthcare and life sciences partnership with AI market research platform Metaforms to integrate the latter's programming AI technology for the 'Survey Studio' tool. Through the tool, healthcare researchers can conduct surveys based on Konovo's life sciences insight base - around 15 years of healthcare research data, design standards and methodology. Advertisement The tool uses AI agents to bring together questionnaire design and survey programming. Konovo was formed in 2025 from the merger of healthcare research businesses InCrowd, SHG, and GlocalMind by owner Apollo Intelligence. The new survey tool will be available from the company in the fourth quarter of 2025. Tal Rosenberg, chief executive, Konovo, said: "We developed Survey Studio to give healthcare researchers an AI tool trained on healthcare intelligence, which can understand their context, governance requirements, and research needs, and help them build a field-ready survey in real time.

Metaforms
Aug 1st, 2025
Metaforms raises $9M to give market research agencies their own AI workflows

San Francisco, CA – July 31, 2025; The market research boom is creating an unexpected casualty: the agencies themselves. In an industry where clients expect faster turnarounds, competitive pricing, and diverse capabilities, agencies are turning down work – not for lack of interest, but because outdated operational systems keep them from meeting client expectations. Metaforms, a startup born from this bottleneck, is helping research teams scale without burning out. Today, the company announces a $9 million Series A to expand its AI infrastructure platform and accelerate adoption across the $130 billion global research industry.

Inc42
Jul 31st, 2025
Metaforms Bags $9 Mn From Peak XV, Others To Automate Research Process For Agencies

B2B AI market research startup Metaforms has raised $9 Mn (around INR 78.8 Cr) in its Series A funding round led by Peak XV Partners, with participation from Nexus Venture Partners and Together Fund.

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