Full-Time
Regional Marketing Specialist
Posted on 5/9/2026
Mitel Networks
1,001-5,000 employees
Cloud-based unified communications and collaboration solutions
No salary listed
London, UK
Hybrid
Hybrid role based in London; travel up to 30%.
 Growth & Marketing (2) |
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- 5+ years Regional Marketing/Field Marketing experience with demonstrated ability to balance strategic planning and hands-on execution
- Direct experience working in B2B Software as a Service or technology space
- Experience working directly with Sales and Field teams as a strategic partner and advisor
- Prior experience in Communications industry preferred
- Experience adapting global marketing strategies for local/regional markets
- Experience with Salesforce, Marketo and other Marketing tools (including 6Sense, Asana, Tableau)
- Exceptional project management skills
- Strong project/ program management, attention to detail, time management, prioritization and organizational skills
- Proven ability to think strategically, but with strong attention to detail in execution
- Knowledge of lead flow and progression
- Ability to work collaboratively across several Marketing functions
- Strong analytical skills to assess market conditions and campaign effectiveness for strategic decision-making
- Bachelor’s degree preferred; or high school diploma + relevant experience
- Willingness to travel 30% of the time
- Hybrid working model, based in London. Exact time in office agreed with Sales Leadership locally.
- Language: English fluent
- Drive plan and execution of comprehensive Marketing strategy that reflects both global priorities and regional business needs.
- Evaluate global campaigns for regional market fit and make strategic decisions on localization, adaptation, or development of region-specific alternatives.
- Build strategic relationships with Sales representatives, working closely with sales leaders to identify opportunities, define key target accounts
- Serve as marketing advisor to regional sales teams on campaign strategy, lead qualification, and account prioritization to optimize conversion rates.
- Ensure regional sales team compliance with lead follow-up processes and proper conversion steps for marketing-generated meetings and opportunities.
- Understand and know the health of your region’s universe, and work with Marketing Operations to keep data up to date.
- Understand regional customer behaviours, pain points, and competitive dynamics that inform campaign adaptation and to modify ICPs by your region
- Plan and implement ongoing webinars that drive engagement with end customers.
- Plan and execute in-person live field events that align to demand generation-based approach. Provide on-site management as needed.
- Develop region-specific marketing activities/content when global campaigns don't address local market needs or cultural business practices.
- Collaborate cross-functionally with broader Demand Generation and Digital team, BDRs, Product/ Solutions Marketing, Sales, to drive pipeline via ABM strategies.
- Manage and optimize your region’s field budgets, including budgeting, allocation, and tracking expenses to ensure maximum ROI on investments and alignment with business objectives.
Mitel provides cloud-based unified communications and collaboration tools for businesses, with MiCloud Connect delivering voice, video, and messaging in one cloud service. It uses a subscription model that scales to the number of users and features, and it backs the service with professional services, technical support, and training via a large partner network. MiCloud Connect runs in the cloud and is accessed over the internet, letting customers add or reduce users and features as needs change. The company emphasizes security, reliability, and ongoing improvement, differentiating itself through a broad partner ecosystem that serves sectors like healthcare, hospitality, government, and education to help organizations communicate and collaborate more efficiently.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Ottawa, Canada
Founded
1973
Simplify's Take
What believers are saying
- Zoom partnership integrates WX with Teams, expanding regulated sector reach.
- Workflow Studio enables low-code GenAI automations, adopted by Heilig Hart Hospital.
- L-SPARK accelerator yields eight AI integrations for hospitality and retail pilots.
What critics are saying
- Legacy MiVoice controllers end support by December 2028, forcing migrations.
- WX mid-2026 launch faces adoption hurdles from Zoom and Cisco competitors.
- New CEO Mike Robinson lacks proven execution since September 2025 appointment.
What makes Mitel Networks unique
- Mitel Edge delivers intelligent edge architecture for hybrid on-premises and cloud deployments.
- Mitel WX provides role-aware app framework targeting 80% frontline workforce.
- Vertical solutions like OpenScape Alarm Response serve healthcare and government sectors.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
Wellness Program
Performance Bonus
Flexible Work Hours
Hybrid Work Options
Company News
Enterprise Connect 2026: Mitel doubles down on hybrid with edge architecture and new workforce app. Mitel used Enterprise Connect 2026 to launch Mitel Edge, its new intelligent edge communications architecture, alongside Mitel WX, a role-aware app framework targeting the frontline workforce. Here's what both products mean for enterprises navigating the hybrid communications market Published: March 12, 2026 At a show dominated by AI agents and cloud-native everything, Mitel arrived at Enterprise Connect 2026 with a deliberately different message. The future of enterprise communications isn't solely in the cloud, and a significant chunk of the market has been waiting for someone to say it out loud. The company unveiled two products in Las Vegas this week. Mitel Edge is available now. Mitel WX follows in mid-2026. Together, they make the clearest case yet for where Mitel believes hybrid communications is actually heading. Intelligence at the edge, not just in the cloud. Mitel Edge is, at its core, a rethinking of what on-premises infrastructure should look like in 2026. Rather than treating on-prem as a legacy holdover, or a stepping stone to full cloud migration, Mitel reframes it as an active, intelligent layer of a hybrid architecture. The product transforms traditional hardware deployments into a distributed, cloud-linked architecture. A unified control plane powered by microservices sits at the centre. Mission-critical voice and workflow services run locally, where survivability and latency matter most. AI, automation, analytics, and centralised management run through a common services layer spanning both local and cloud environments. Sensitive data stays under local custody when regulations demand it, without fragmenting governance or blocking access to modern capabilities. "The future of enterprise communications isn't just in the cloud; it's at the edge," said Jim Lundy, CEO and Lead Analyst at Aragon Research. "By bringing intelligence to the point of presence, Mitel ensures that mission-critical AI and automation remain resilient, even when the outside world isn't." CEO Mike Robinson, who took the helm in September 2025, put it in terms of infrastructure following people rather than the other way around. "With Mitel Edge, communications infrastructure follows employees and critical workflows wherever they operate. It leverages the latest AI while maintaining the security, resiliency, and control that enterprises demand." Mitel WX targets the frontline workforce communications gap. Mitel WX targets a problem the UC industry has circled for years without fully solving: the 80% of the global workforce that isn't sitting at a desk. Frontline workers, mobile employees, and field-based teams have largely been afterthoughts. Enterprise communications strategies tend to centre on video meetings and knowledge worker tools. Contact centres operate in their own silos. Mitel WX brings all of that into a single, role-aware app framework. Role-aware is the key phrase. WX adapts dynamically to each worker's responsibilities and operational context, rather than forcing a one-size-fits-all interface on everyone. A frontline worker in a manufacturing plant gets a voice-first, workflow-optimised experience. A contact centre agent gets something different. A knowledge worker connecting through Microsoft Teams or Zoom gets that too. Both platforms are supported, preserving existing collaboration investments while extending enterprise-grade communications to every role. WX also ships with Workflow Studio, a low-code/no-code tool for building AI-driven automation. Intelligent voice-enabled workflows pull real-time operational data. Automated routing connects field workers with subject matter experts instantly. This is practical AI embedded into business processes - not bolted on as a feature. "Investments in integrated solutions are set to drive the business communications market," said Oru Mohiuddin, Research Director at IDC. "As the market evolves and operations become more complex, the ecosystem needs closely integrated systems that work in tandem as one." Martin Bitzinger, SVP of Product Management at Mitel, framed it around where work actually happens. "The future of work doesn't happen behind a desk or inside a single collaboration app," he said. "With Mitel WX, we're redefining how organisations connect employees and serve customers - by bringing frontline, mobile, knowledge, and contact centre teams together through a unified framework." Why Mitel Edge and WX make a stronger case together. Both announcements share the same underlying architecture. Mitel Edge and Mitel WX run on the Common Communications Framework. WX lists Mitel Edge explicitly as a supported deployment model, alongside public cloud, private cloud, and Mitel Secure Cloud. The architecture is the strategy. That matters at EC26. Most vendors here race toward AI-first, cloud-native positioning. Mitel's argument is that for enterprises in regulated industries, or those with large distributed and frontline workforces, hybrid-first isn't a compromise. It's the right answer on its own terms. The Zoom partnership Mitel struck in 2024 adds another layer. Zoom became Mitel's exclusive UCaaS partner, and WX's integration with both Zoom and Microsoft Teams means Mitel sits alongside the dominant collaboration platforms rather than fighting them. It's a positioning play as much as a technical one: staying relevant to enterprises deep in either ecosystem, while delivering capabilities those platforms don't natively offer for frontline and regulated environments. The real test comes when WX ships in mid-2026. Edge gives Mitel an immediate answer for regulated industries right now. But the bigger opportunity, persuading enterprises that their frontline and mobile workers deserve the same communications investment knowledge workers have had for years, is still to be won. Given that 80% figure, it seems like a reasonable bet. Catch up on the latest announcements and analysis from the show floor in Las Vegas:
Mitel has launched Mitel WX, a next-generation communications framework designed to connect frontline, mobile, knowledge and contact centre workers through a single, role-aware platform. The company will showcase the product at Enterprise Connect in Las Vegas from 10–12 March 2026. The framework combines voice-centric communications with flexible hybrid deployment options across public and private cloud environments. It features embedded AI for workflow automation and natural voice interactions, whilst maintaining enterprise control over governance and compliance. Mitel WX addresses a gap in enterprise communications, where 80% of the global workforce operates on the frontline but most investments remain desk-centric. The platform integrates with Microsoft Teams and Zoom whilst optimising for voice and workflow-first users. It will be available mid-2026.
Mitel launches new intelligent communications architecture. Mitel Edge enables mission-critical workloads to run locally while extending AI, automation across hybrid environments. Mitel has launched Mitel Edge, an intelligent communications architecture that enables mission-critical workloads to run locally while extending AI, automation and centralised governance across hybrid environments. Mitel Edge provides a cloud-linked edge architecture built specifically for regulated and high-availability environments that require local custody for sensitive data transmission and residence. "The future of enterprise communications isn't just in the cloud; it's at the edge," said Jim Lundy, CEO and lead analyst at Aragon Research. "By bringing intelligence to the point of presence, Mitel is ensuring that mission-critical AI and automation remain resilient, even when the outside world isn't." Representing the evolution of Mitel's on-prem communications architecture, Mitel Edge turns traditional hardware deployments into a distributed, cloud-linked architecture complementing its broader hybrid solution portfolio. Unlike traditional on-premises deployments that operate in isolation, Mitel Edge is built on a unified control plane powered by cloud-linked microservices. Mission-critical voice and workflow services run locally where survivability and latency matter most. Organisations can keep sensitive communications data streams and data sources under local custody when required, while AI, automation, analytics and centralised management operate through a unified services layer across local and cloud environments. This approach allows organisations to align communication workloads with performance, regulatory and operational requirements - including data residency and sovereignty needs - without fragmenting governance or sacrificing modernisation. "Mitel Edge represents a fundamental shift in how hybrid communications are architected," said Martin Bitzinger, senior vice president of product management at Mitel. "Mitel Edge complements Mitel's hybrid and private cloud deployments through a common services layer. Customers can run mission-critical workloads locally and keep select communications data streams under local custody when required, while seamlessly extending intelligent capabilities and centralised governance across their hybrid environment. All of this operates within a unified communications foundation that strengthens resiliency and simplifies operational management." Mitel Edge is built on a unified control plane through Mitel's Common Communication Framework, complementing its private cloud and Mitel Secure Cloud deployments through cloud-linked microservices as part of an integrated hybrid environment. "For many industries, communications are no longer a support function; they are operational infrastructure," said Mike Robinson, CEO of Mitel. "With Mitel Edge, communications infrastructure follows employees and critical workflows wherever they operate, leveraging the latest emerging technologies like AI, while also maintaining the security, resiliency and control that enterprises demand. We're empowering customers to modernise with AI and automation without surrendering oversight or data sovereignty."
Mitel launches Mitel Edge to bring intelligent communications on-premises. Mitel, a global leader in business communications, has introduced Mitel Edge, a new intelligent communications architecture designed to run mission-critical workloads locally while extending AI, automation, and centralized governance across hybrid environments. With this launch, Mitel aims to help organizations modernize communications infrastructure without compromising security, performance, or operational control. As enterprises increasingly adopt artificial intelligence and upgrade their communications systems, many industries face a complex challenge. Regulated sectors such as healthcare, manufacturing, and the public sector must balance innovation with strict requirements around data security, reliability, and regulatory compliance. On one hand, cloud platforms offer scalability and fast access to new technologies. On the other hand, on-premises infrastructure provides stronger control over sensitive data, improved resiliency, and lower latency. To address these competing needs, Mitel developed Mitel Edge as a cloud-linked edge architecture that combines the advantages of both cloud and on-premises environments. The platform enables organizations to keep critical communications workloads running locally while still benefiting from cloud-based AI, analytics, automation, and centralized management. Industry analysts highlight the growing importance of edge-based communication architectures for mission-critical environments. "The future of enterprise communications isn't just in the cloud; it's at the edge," said Jim Lundy, CEO and Lead Analyst at Aragon Research. Lundy continued: "By bringing intelligence to the point of presence, Mitel is ensuring that mission-critical AI and automation remain resilient, even when the outside world isn't." Mitel Edge represents the next stage in the evolution of Mitel's enterprise-grade on-premises communications architecture. Unlike traditional on-site systems that operate independently, Mitel Edge connects local deployments with cloud services through a unified control plane powered by cloud-linked microservices. As a result, organizations can run essential voice and workflow services locally - where performance and survivability are most critical - while simultaneously accessing intelligent capabilities across hybrid environments. Furthermore, the architecture allows organizations to maintain custody of sensitive communications data within local environments whenever regulatory or security requirements demand it. At the same time, AI-driven analytics, automation tools, and centralized management services operate through an integrated services layer that connects both cloud and on-premise systems. Martin Bitzinger, Senior Vice President of Product Management at Mitel, emphasized the strategic value of this hybrid architecture. "Mitel Edge represents a fundamental shift in how hybrid communications are architected," said Martin Bitzinger, Senior Vice President of Product Management at Mitel. "Mitel Edge complements Mitel's hybrid and private cloud deployments through a common services layer. Customers can run mission-critical workloads locally and keep select communications data streams under local custody when required, while seamlessly extending intelligent capabilities and centralized governance across their hybrid environment. All of this operates within a unified communications foundation that strengthens resiliency and simplifies operational management." Built on Mitel's Common Communication Framework, Mitel Edge integrates with the company's private cloud and Mitel Secure Cloud platforms through cloud-linked microservices. This design enables several critical capabilities, including communications continuity during outages, centralized policy enforcement, and AI-driven workflow automation across distributed environments. Additionally, organizations can align their communication workloads with operational requirements such as data sovereignty, performance optimization, and regulatory compliance - all without sacrificing modernization or governance control. Mike Robinson, CEO of Mitel, explained how the new architecture reflects the evolving role of communications within modern enterprises. "For many industries, communications are no longer a support function; they are operational infrastructure," said Mike Robinson, CEO of Mitel. "With Mitel Edge, communications infrastructure follows employees and critical workflows wherever they operate, leveraging the latest emerging technologies like AI, while also maintaining the security, resiliency, and control that enterprises demand. We're empowering customers to modernize with AI and automation without surrendering oversight or data sovereignty." Ultimately, Mitel Edge aims to redefine how organizations manage hybrid communications environments by delivering the flexibility of cloud innovation alongside the reliability and governance of local infrastructure.
New cooperation with Mitel. Manifest Services SA welcome the beginning of its cooperation with Mitel, where Manifest Services SA provide Soft Services, Hard Services and Security Services at their headquarters in Attica. Mitel is a global technology company specializing in business communications and collaboration solutions, serving organizations in more than 100 countries. Its platforms support modern digital communication infrastructure for businesses worldwide. Manifest Services SA thank Mitel for their trust!