Full-Time
Director of Sales Planning & Operations
Confirmed live in the last 24 hours
Cirkul
201-500 employees
Customizable hydration system with flavor cartridges
Senior, Expert
Tampa, FL, USA
- Extensive experience in sales planning and operations within a consumer goods or beverage industry.
- Strong technical expertise in EDI, inventory optimization, and analytics.
- Proven ability to lead and develop teams, fostering a culture of high performance and accountability.
- Exceptional analytical skills with a strong aptitude for forecasting and data interpretation.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments.
- Bachelor’s degree in Business, Supply Chain Management, or a related field; MBA preferred.
- Develop and implement sales planning strategies that optimize inventory levels, improve forecast accuracy, and drive sales performance.
- Lead and partner with cross-functional partners to develop a consumer 'Demand Driven' forecast.
- Manage the sales planning process end-to-end, ensuring that all operations are executed efficiently and effectively.
- Utilize advanced analytics and forecasting techniques to make data-driven decisions that support sales growth and operational excellence.
- Collaborate with cross-functional teams, including sales, marketing, finance, manufacturing and supply chain, to ensure alignment and achieve shared goals.
- Build credibility within the organization by delivering on commitments and providing transparent insights and recommendations.
- Maintain a strong understanding of customer needs and market dynamics to drive continuous improvement in sales planning processes.
- Develop and leverage Customer specific platforms to create events that drive ROI for the Cirkul and its Consumers.
Cirkul offers a hydration system that allows users to customize their water with various flavors and intensity levels. The system includes a reusable water bottle and flavor cartridges, which come in over 100 different flavors. Users can adjust the flavor strength to make drinking water more enjoyable, encouraging increased water intake. Cirkul differentiates itself from competitors by focusing on a fun and customizable drinking experience, appealing to health-conscious individuals, families, and children. The company's goal is to promote better hydration habits by making water more appealing and accessible through its products.
Company Stage
Series C
Total Funding
$108.4M
Headquarters
Tampa, Florida
Founded
2016
6 month growth
↑ 14%1 year growth
↑ 37%2 year growth
↑ 196%
Simplify's Take
What believers are saying
- Cirkul's recent $70M Series C funding round and $1.07 billion valuation highlight its strong growth potential and market confidence.
- Partnership with USA Swimming as the Official Hydration Supplier enhances brand credibility and visibility in the sports community.
- Expansion into new beverage brands diversifies its product portfolio, potentially attracting a wider customer base and increasing market share.
What critics are saying
- The competitive landscape in the beverage industry is intense, requiring continuous innovation to maintain market position.
- Reliance on flavor cartridges may limit appeal to consumers who prefer traditional bottled beverages or other hydration solutions.
What makes Cirkul unique
- Cirkul's unique hydration system with customizable flavor cartridges sets it apart from traditional bottled water and flavoring options.
- The company's focus on health-conscious, family-friendly products appeals to a broad demographic, unlike competitors who may target niche markets.
- Cirkul's subscription model ensures a steady stream of recurring revenue, providing financial stability and customer retention.
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