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Full-Time

Senior Product Manager

Growth, Remote

Confirmed live in the last 24 hours

AllTrails

AllTrails

201-500 employees

Digital platform for trail guides and maps

Consumer Software
Social Impact

Compensation Overview

$150k - $190kAnnually

Senior

Remote in USA

Category
Product Management
Product Strategy
Product
Required Skills
Product Management
Requirements
  • 7+ years of product management experience
  • 4+ years building high-quality consumer-facing products people love
  • Experience managing a product growth team, ideally in B2C
  • Strong understanding of freemium growth funnel KPIs, from search intent to LTV
  • Expert communication skills, with an ability to articulate complex technicals with brevity to a variety of stakeholders at the executive level
  • Strong quantitative, analytical, and problem-solving skills including experience with planning and learning from experiments
  • Ability to drive execution in a fast-paced entrepreneurial environment with a bias for action
  • Unparalleled attention to detail and hands-on approach
  • Cross-functional team player with a track record of building positive relationships, and influencing without authority
  • A strong sense for product prioritization and sequencing driven by instincts and informed by data
  • Multi-tasking and context-switching: you like working on multiple concurrent initiatives in different stages of development.
  • Business acumen: ability to understand key drivers of our business and how our products can best deliver business value.
  • Design sensibility: we’re in the business of creating simple, beautiful and useful products
  • Humility, empathy and open-mindedness
  • Passion for the outdoors
Responsibilities
  • Helping us create a best-in-class product that is ubiquitous with getting outside
  • Spearheading growth strategy holistically, evaluating investment tradeoffs between a myriad of levers across the funnel (virality, activation, conversion, retention, etc.)
  • Improving and adding features that create both user value and measurably drive business impact
  • Being the “growth expert” across the company, from working with analytics on experimentation philosophy to consulting with teams outside of product on new initiatives
  • Defining success metrics and continuously evaluating whether our initiatives are creating value for our customers and our business
  • Developing product roadmaps, and building alignment cross-functionally and with the executive team
  • Ensuring on-time, high-quality delivery of our product roadmap
  • Communicating and maintaining the vision, strategy, and roadmap for your team’s current and future products

AllTrails provides a digital platform that offers detailed trail guides and maps for outdoor activities like hiking, camping, and running. Users can access a large collection of curated trail maps, reviews, and photos through its mobile app and website. The platform is supported by a community of over 20 million users who contribute content, allowing individuals to filter trails based on their preferences and create personalized bucket lists. AllTrails operates on a freemium model, offering a free version with essential features and a premium subscription, AllTrails Pro, which includes advanced tools like offline map access and real-time overlays. This company stands out from competitors by leveraging user-generated content and a strong community focus. AllTrails aims to enhance outdoor experiences for nature enthusiasts while also committing to environmental conservation by donating 1% of its annual sales to related nonprofit organizations.

Company Stage

Seed

Total Funding

$227.6M

Headquarters

San Francisco, California

Founded

2010

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Simplify's Take

What believers are saying

  • AllTrails' new brand awareness campaign, 'Find Your Outside,' could significantly boost user engagement and platform visibility.
  • Partnerships with organizations like Travel + Leisure GO and the Tahoe Fund enhance AllTrails' offerings and community impact.
  • Recent updates aimed at improving hiker safety and planning experience demonstrate AllTrails' commitment to continuous improvement and user satisfaction.

What critics are saying

  • The competitive landscape with apps like Komoot and Wikiloc requires AllTrails to continuously innovate to maintain its market position.
  • Reliance on user-generated content means that maintaining high-quality and accurate trail information can be challenging.

What makes AllTrails unique

  • AllTrails leverages a vast community of over 20 million users to provide rich, user-generated content, setting it apart from competitors with less extensive user bases.
  • The freemium model with a premium subscription service, AllTrails Pro, offers advanced features like offline map access and real-time overlays, providing added value for serious outdoor enthusiasts.
  • Participation in the 1% for the Planet initiative underscores AllTrails' commitment to environmental conservation, appealing to eco-conscious users.

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