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Pion

Gen Z marketing technology company

CRM Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote in UKNo salary listed

About the Job

Requirements

  • Five or more years of hands-on experience across the full CRM and lifecycle marketing discipline, covering both strategy and campaign execution.
  • Confidence using an email service provider or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Klaviyo, including building and quality-assuring campaigns and journeys.
  • A strong grasp of segmentation, triggers, and automation logic.
  • Ability to interpret performance data and determine clear next steps, with interest in testing and iterating CRM programmes.
  • Ability to identify and implement improvements to onboarding flows and send calendars.
  • Comfort briefing and directing internal resources, and building buy-in across product, brand, marketing, creative, and data teams.

Responsibilities

  • Own and evolve core lifecycle journeys, including onboarding, activation, engagement, basket abandonment, win-back, and re-engagement, from strategy through build and optimisation.
  • Plan and execute commercial campaign sends, balancing frequency, relevance, and commercial priorities with the health of lifecycle programmes.
  • Plan and execute engagement-focused sends, collaborating with wider marketing teams on content, calendars, and social opportunities.
  • Own and prioritise the testing roadmap for subject lines, send times, content, and journey logic, and turn results into concrete recommendations.
  • Use performance data, including opens, clicks, conversion, retention, and incrementality, to diagnose underperformance and propose fixes.
  • Brief, quality-assure, and direct internal resources to extend execution capacity, and communicate what is working to support the case for further CRM investment.

Desired Qualifications

  • Consumer experience in subscription, membership, loyalty, ecommerce, or affiliate-adjacent businesses.
  • Familiarity with incrementality or holdout testing.
  • Data querying skills.
  • Exposure to advanced personalisation and next-best-action decisioning.

About the Company

Pion

Gen Z marketing technology company

Pion is a marketing technology company focused on student and Gen Z audiences. The company operates platforms and services for brand partnerships, creator marketing, consumer offers, research, and youth-focused acquisition. It serves brands seeking to understand, reach, and retain younger consumers. Its operating model centers on technology products combined with media, partnerships, data, and campaign services. Teams work across product, engineering, data, sales, partnerships, marketing, research, and customer success. The organization combines youth marketing technology expertise with practical delivery for consumer brands.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2013

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