Social Content Creator

Company description

Publicis Groupe Africa is a leading marketing, communications, and business transformation network operating across 36 African countries, combining creativity, technology, and local insight to deliver integrated client solutions.

Publicis Groupe Africa is part of Publicis Groupe, the second-largest communications group globally, founded in 1926. The African network operates as a partnership of 44 communications agencies with offices spanning 36 countries, including South Africa, Nigeria, Kenya, Egypt, Morocco, and many others.

Its headquarters are in Johannesburg and Cape Town, providing a central hub for continental operations.

Overview

SOCIAL CONTENT CREATOR

Social-First Creativity | Culture | Content | Platform Craft

THE OPPORTUNITY

Telecommunications is one of the most dynamic categories in the market, sitting at the intersection of technology, culture, connectivity, customer experience and everyday life. This role offers the opportunity to work with a leading telecommunications client and help shape how a major brand shows up in culture, conversation and customers' daily lives.

We are building a connected, future-fit agency model that brings together creativity, intelligence, data, technology, AI and world-class execution around the customer. For a Social Content Creator, that means the opportunity to create work that moves at the speed of culture - from always-on content and reactive moments to product storytelling and integrated campaigns - while helping evolve how social-first creativity is made at scale.

Responsibilities

SOCIAL-FIRST CONTENT & CONCEPTING

• Conceptualise and create engaging, platform-native social content rather than simply adapting traditional advertising.
• Develop ideas for posts, reels, short-form video, stories, carousels, social series, reactive content and campaign extensions.
• Write compelling captions, headlines, hooks, scripts and calls-to-action that are appropriate to the platform and audience.
• Develop social-first creative concepts from brief through to execution and contribute meaningfully to brainstorms and creative reviews.
• Generate fresh ideas for always-on content as well as larger integrated campaigns.

PLATFORM, CULTURE & COMMUNITY

• Stay closely connected to South African culture, social trends, creators, entertainment, conversations and emerging content formats.
• Understand what makes content relevant to different social audiences and how brands should behave across different platforms.
• Identify appropriate opportunities for topical, reactive and culturally relevant content, distinguishing genuine brand relevance from trend-chasing.
• Monitor evolving platform behaviours, formats and creative best practice and translate these into useful ideas for the brand.

TELCO, PRODUCT & COMMERCIAL CONTENT

• Create content across telecommunications products, services, offers, promotions and brand initiatives.
• Translate product and technical information into clear, compelling and consumer-friendly communication.
• Build a strong understanding of the client's products, customers, competitors and commercial priorities.
• Work confidently across high-volume retail, promotional, product and brand content while maintaining accuracy in offers, pricing and product messaging.
• Balance commercial requirements with engaging, culturally relevant social storytelling.

CRAFT, COPY & EXECUTION

• Protect the brand's tone of voice, creative standards and visual consistency across every piece of content.
• Partner closely with Designers and Art Directors so copy, visual language, motion and platform behaviour work together as one idea.
• Develop and refine short-form video concepts, scripts and content structures that are clear, entertaining and executable.
• Present and rationalise creative ideas internally, and where required, in client reviews.
• Take feedback constructively and implement amendments quickly and accurately.

COLLABORATION & DELIVERY

• Work as part of an integrated team across Creative, Social Media, Community Management, Strategy, Client Service, Media, Production and Technology.
• Manage several briefs and deliverables simultaneously, maintaining momentum in a fast-moving, high-volume environment.
• Collaborate proactively, communicate clearly and take accountability for deadlines, quality and final delivery.
• Bring ideas forward without waiting for every opportunity to arrive through a formal brief.

AI, INNOVATION & CONTINUOUS LEARNING

• Use AI and prompting tools responsibly to support ideation, research, creative exploration and content development.
• Stay curious about emerging creative technology, platform tools and new production approaches that can improve quality, relevance or speed.
• Apply new tools with judgement: speed and efficiency should never come at the expense of accuracy, originality or brand integrity.

Qualifications

EXPERIENCE & CAPABILITY

Essential

• Mid-level social content creation experience, ideally within an advertising, creative, digital or social agency environment.
• Previous telecommunications / telco account experience.
• Demonstrable experience creating social-first content for major consumer brands.
• A strong portfolio showcasing social and digital creative work.
• Strong conceptual thinking and copywriting capability.
• Experience developing content across multiple social platforms and working in fast-paced, high-volume environments.
• Excellent written communication, grammar and attention to detail, with the ability to manage multiple briefs and deadlines simultaneously.

Advantageous

• Experience on large South African consumer accounts and with reactive or real-time content.
• Experience developing short-form video concepts and scripts.
• Understanding of paid and organic social, and experience working with Community Management and Social Strategy teams.
• Working knowledge of AI and prompting tools for creative ideation, research and content development.

WHAT WE'RE LOOKING FOR

• A social-first thinker who understands the pace and complexity of a telco account.
• Highly creative, commercially aware and culturally connected.
• Able to simplify complex information into engaging content without losing accuracy.
• Comfortable with changing priorities, multiple briefs and tight timelines.
• Accountable, collaborative, receptive to feedback and able to move quickly into the next iteration.
• Proactive, detail-oriented and committed to protecting the quality and integrity of the work.

PORTFOLIO REQUIREMENT

Applicants must provide a portfolio demonstrating strong social-first creative work, preferably including:

• Telco, product or promotional content.
• Always-on social and campaign content.
• TikTok / Reels / short-form video concepts and scripts.
• Social copy, captions and platform-specific creative executions.
• Reactive or culturally relevant work across more than one social platform.

Additional information

Publicis Groupe Africa is an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan.

All appointments will be based on qualifications, experience and best fit but preference will be given to candidates from designated groups. Interested candidates must please submit a concise CV including a link to your portfolio if necessary. Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.

PUBLICIS VALUES

Trust through respect, transparency and accountability. Talent through collaboration, development and high standards. Transformation through curiosity, continuous learning and improvements that create value for clients.