Full-Time
Posted on 9/19/2025
Online car-buying platform with dealer network
$105k - $120k/yr
Massachusetts, USA
In Person
Field-based position; candidate must reside in Massachusetts.
TrueCar is an online car-buying platform that connects consumers with a network of certified dealers to provide transparent pricing and a smoother buying experience. Consumers use the platform to compare prices, view vehicle specs, and access exclusive deals for new and used cars; dealers list inventory and pay subscription fees, while TrueCar earns commissions on sales and offers advertising services. The platform has added features like pre-qualification financing with Capital One to streamline financing. TrueCar differentiates itself by emphasizing upfront pricing and clarity, reducing the traditional haggling process, and by offering multiple revenue streams (dealer subscriptions, sales commissions, and advertising). Its goal is to make car shopping more transparent and less stressful by linking buyers with reputable dealers and helping them find the best deals.
Company Size
201-500
Company Stage
IPO
Headquarters
Santa Monica, California
Founded
2005
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Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Unlimited Paid Time Off
Paid Holidays
Phone/Internet Stipend
Professional Development Budget
TrueCar introduces dealer program standards designed to increase sales and protect dealer margins. SANTA MONICA, Calif., March 17, 2026 /PRNewswire/ - TrueCar, one of the most recognized and trusted automotive brands, today announced updated standards for its dealer program to help its network of automotive retailers sell vehicles faster while protecting gross margins. The new framework reinforces pricing transparency, improves accountability across the marketplace, and ensures dealers compete on a level playing field. "Everything we're doing with these updated terms is in service of the dealer's primary objective, which is selling cars," said Scott Painter, Founder and CEO of TrueCar. "When pricing is credible and the rules are consistent, customers show up ready to buy and dealers can move inventory faster without giving away their margin. TrueCar is introducing exactly what the auto retail space needs: a marketplace that actually helps dealers sell cars." Through its updated dealer program standards, TrueCar will: * Drive Sales Velocity Through Transparency: Under the updated program, participating dealers will provide individualized offers to TrueCar shoppers that are lower than their lowest publicly advertised price. By presenting credible offers up front, dealers can engage customers earlier in the buying process and convert leads into sales more quickly. TrueCar data consistently shows that when shoppers trust the pricing and know the dealer will honor the offer, they arrive at the dealership ready to purchase, significantly increasing close rates and reducing time spent negotiating. * Protect Dealer Margins by Enforcing Fair Standards: The updated program also introduces stronger transparency requirements across the dealer network, including a regular sales verification file originated from individual dealer management system (DMS), that allows TrueCar to verify when and at what price a sale occurs to measure the platform's performance. Approximately half of TrueCar's dealer network already provides this level of data access today. These standards ensure that all participating dealers operate under the same expectations, eliminating misleading pricing practices and preventing a race to the bottom on advertised prices. Over the coming months, TrueCar will work closely with dealers across its national network to implement the updated standards and ensure a smooth transition. By strengthening transparency and accountability across the platform, TrueCar aims to deliver a marketplace that saves car buyers time and money, and helps dealers increase sales and conversion rates without unnecessary margin compression. "Programs like this are designed to strengthen transparency and deliver more value for both dealers and customers," said Allen Yingling, President of car dealership group New Motors of Erie. "When the pricing is clear and the offers represent real savings, customers are more likely to move forward with a purchase. We support these changes because it leads to stronger conversion rates and ultimately lowers the cost of sale for dealers, while protecting dealer margins." About TrueCar. TrueCar is a leading digital automotive platform that uses technology to help car buyers save time and money through a nationwide network of Certified Dealers. Founded in 2005 by Scott Painter, TrueCar was built on the belief that serving membership and affinity organizations central to the car-buying process, including lenders, insurers, and dealers, enables a more valuable auto-buying experience for new and used vehicles. As part of its platform, TrueCar powers auto-buying programs for over 250 leading brands, including Sam's Club, AAA, and more than 100 credit unions.
TrueCar has announced a 30% workforce reduction as part of an organisational realignment aimed at restoring profitability. The cuts follow an operational review after the company's go-private transaction, with founder and CEO Scott Painter meeting individually with every employee to assess roles. The automotive platform is shifting from a growth-focused model to prioritising profitability and quality dealer relationships. TrueCar plans to concentrate on delivering clearer pricing, better dealer partnerships and more efficient transactions for consumers. The company aims to generate one million vehicle sales annually within a few years, targeting over $1 billion in annual revenue through disciplined execution and product focus. Founded in 2005, TrueCar powers auto-buying programmes for over 250 brands including Sam's Club and AAA.
It's an exciting new chapter for truecar. With founder Scott Painter back at the helm, TrueCar, Inc. is doubling down on its mission to make car buying simpler and more transparent. Scott joined Bloomberg Open Interest to talk about what's next and why it matters for car shoppers.
TrueCar, a U.S. automotive marketplace, has agreed to go private in a deal that will return control to its founder, Scott Painter.
TrueCar Stockholders to Receive $2.55 per Share in Cash; the Equity Value of the Transaction is Approximately $227 Million TrueCar Founder Scott Painter to...