Full-Time
Product Manager
Ad Tech, Ctv
LG Ad Solutions
201-500 employees
No salary listed
Denver, CO, USA
In Person
 Product (1) |
|---|
- Bachelor’s or Master’s degree in Business, Computer Science, Engineering, or a related field.
- 3+ years of experience in Product Management, ideally within AdTech, DSPs, or Advertising Campaign Management tools.
- Proven experience working with cross-functional teams and managing the delivery of complex product lifecycles.
- Strong analytical and problem-solving skills, with the ability to convert insights into product strategy.
- Experience collaborating with engineering and design teams to deliver scalable solutions.
- Strong presentation skills with the ability to clearly communicate project roadmaps and status updates to executive and leadership teams.
- Comfortable working across global time zones (US/India/Korea)
- Define and execute a clear and innovative product vision and roadmap that elevates the TV OS product suite and audience management/media planning tools.
- Translate business and customer needs into high-impact product initiatives that drive measurable outcomes.
- Define and execute new product features to unlock additional revenue or gain efficiency in end to end campaign management.
- Partner with Sales and Account Management leadership to identify opportunities to increase revenue and improve customer experience and efficiency when using our internal platforms.
- Collaborate with Engineering, Sales, Marketing, and Operations to deliver key product goals. Participate in strategy sessions, product planning, prioritization calls and lead sprint calls and go to market trainings.
- Collaborate with UI/UX teams to enhance user experience and ensure product usability, delivering carefully thought-out user flows.
- Work with internal teams to gather feedback, understand challenges, and define the product direction for all internal projects
- Act as the main point of contact between business and technical teams to ensure alignment and drive products forward
- Communicate roadmap updates, feature rollouts, and performance insights across internal stakeholders, organize training and release sessions
- Drive end-to-end product lifecycle - from planning through successful launch and adoption.
- Ensure product releases meet performance goals, scalability standards, and user satisfaction metrics. Monitor usage of the tools and platforms on an ongoing basis to identify usage patterns and opportunities for improvement
- Manage integrations across DSP, reporting systems, and finance/billing tools to ensure seamless workflows during the end to end management of media campaigns.
- Experience with ad tech market research, supporting platform product launches, and involvement with partner integrations
- Exposure to DSP workflows, APIs, data integrations and advertisement lifecycle workflows.
- Experience building or integrating AI-driven or agentic systems that enhance automation, optimization, or decision-making in products.
- Experience using analytics (e.g. SQL, databricks) and product management tools (e.g., Asana, Jira, Figma, Confluence, Pagerduty).
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
California
Founded
2013
Simplify's Take
What believers are saying
- Viant partnership accelerates AI-powered addressable CTV advertising.
- Zenapse integration enables emotionally intelligent personalized ads.
- Databricks collaboration simplifies AI insights and data collaboration.
What critics are saying
- Amazon and Google dominate CTV inventory, compressing LG margins.
- Home Screen ad saturation erodes CPMs within 12-18 months.
- Samsung and Sony erode LG Smart TV market share in 24-36 months.
What makes LG Ad Solutions unique
- LG Ad Solutions leverages ACR technology for first-party viewing data precision.
- Partnerships with CCR Media and AdImpact cover all 210 U.S. local markets.
- Smart TV Home Screen delivers 7-second attention with 71% brand interest.
Help us improve and share your feedback! Did you find this helpful?
Your Connections
People at LG Ad Solutions who can refer or advise you
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Work Hours
Hybrid Work Options
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Mental Health Support
Gym Membership
Phone/Internet Stipend
Home Office Stipend
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Company News
Tony Marlow appointed as CMO at Genius Sports. Added: April 10, 2026 In an effort to improve its position as an integral service provider, Genius Sports has announced the appointment of Tony Marlow as chief marketing officer (CMO). Marlow brings extensive experience in the advertising and media field, and he's set to lead Genius in its growth strategy of combining live sports data, media distribution, advertising platforms, and betting solutions. Marlow commented on the appointment: "I'm thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most. That creates value across the entire ecosystem while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways." Most recently, Marlow served as CMO at LG Ad Solutions, and prior to that, he was the CMO at Integral Ad Science and Data Axle. Mark Locke, CEO of Genius Sports, added: "As the industry converges across data, media, betting, and advertising, our focus is on scaling that platform globally. Tony's appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business." The new CMO will focus on the company's global expansion efforts across leagues, federations, broadcasters, streamers, operators, and advertisers.
Cineverse launching new FAST Channel featuring Comic Jay Mohr's podcast 'Mohr Stories' March 27, 2026 Cineverse March 27 announced the launch of a new streaming channel, "Mohr Stories," which was unveiled at LG Ad Solutions' IAB NewFronts presentation to advertisers in New York. The FAST channel features Emmy-nominated comedian Jay Mohr (Last Comic Standing, Jerry Maguire, "Saturday Night Live") and his podcast, with weekly episodes featuring interviews with stars of comedy, film, sports, music, and TV. "Mohr Stories" will be available exclusively through LG Channels. It will continue to be available as a podcast through the Witz Podcast Network, a partnership between Cineverse and The Stand Group, a New York comedy club operator. In the show, Mohr and a rotating cast that includes Ron Funches, Jay Leno, Joe Mantegna, Patton Oswalt, Kevin Pollak, Andy Richter and George Wallace, cover myriad topics of the day. Show guests include Flavor Flav, author Michael Eric Dyson, WWE Champion Seth Rollins, Kiss' Gene Simmons, ZZ Top's Billy Gibbons, Lakers legends Byron Scott, and Jeanie Buss, among others. "A massive thank you to the team at the Witz Podcast Network and Cineverse, they didn't just believe in the show; they went out and found a way to put my face and these stories in front of a massive new audience," said Mohr. "We're taking the conversation to the big screen, and I couldn't be more grateful to have such a powerhouse team behind me." Launched in 2012, "Mohr Stories" continues to be popular across audio and video. After adding video on Spotify, it saw 50% month over month growth in consumption hours, and quarter to quarter its downloads were up 34%. In the United States, more than 150 million people listen to podcasts every month. Nearly one out of every three podcast consumers are now watching their podcasts on video platforms. * Cineverse Unveils EntrepreneurTV FAST Channel Cineverse has unveiled a new, free ad-supported streaming television (FAST) channel, EntrepreneurTV, initially available on Sling Freestream, with additional distribution coming soon, according to the company. EntrepreneurTV is the first-ever FAST channel from Entrepreneur Media, the publisher of Entrepreneur magazine... * Cineverse, JoySauce Partner for American Asian Entertainment FAST Channel Cineverse has partnered with JoySauce to launch the JoySauce Network, a free ad-supported streaming television (FAST) entertainment channel dedicated to Asian American audiences featuring 71,000 premium films, series and podcasts. The streaming channel will launch on Prime Video's live channels... * Cineverse Launches HISTORIAN FAST Channel on LG Smart TVs Cineverse Sept. 10 announced it has partnered with LG Channels to launch HISTORIAN, a new free ad-supported streaming television (FAST) channel from American Public Television that offers a variety of history-based programming. LG Channels, LG's free streaming service available on... * Cineverse Launches FAST Platform Partnership With Mediagenix Cineverse Sept. 12 announced it is partnering with supply-chain company Mediagenix to assist with proprietary and third-party free ad-supported streaming television channels. The platform, dubbed "Matchpoint MGX," is an extension of Cineverse's streaming technology platform Matchpoint, which claims to stream...
Kochava expands Certified Partners Programme. March 4, 2026 Kochava, the real-time data solutions company for omnichannel outcomes, has announced the expansion of its Certified Partners Programme, welcoming a new group of organisations into its global integrations ecosystem. Kochava continues to elevate standards across the marketplace as it welcomes new partners LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and AppNext, building on the programme's December 2025 launch that recognised Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi. The Kochava Certified Partners designation recognises organisations that demonstrate exceptional technical integration quality, traffic health and transparency, and ongoing collaboration in support of shared customers. Each certified partner meets rigorous programme requirements, including adherence to Integration Best Practices, Traffic Health & Quality standards, and completion of Certification Training. "As the ecosystem evolves, so does the need for trusted, technically sound integrations that deliver measurable outcomes," said Patrick Hurley, Director of Technical and Product Operations at Kochava. "Expanding our Certified Partners Programme reinforces our commitment to quality, transparency, and performance. These partners have demonstrated a strong dedication to integration excellence and to driving success for our mutual clients." Key Benefits for Certified Partners Kochava Certified Partners gain access to a strengthened strategic relationship with Kochava, unlocking: * Priority partner support for expedited troubleshooting, testing, and integration optimisation * Joint co-marketing programmes including thought leadership, case studies, and events * Deeper product insights and early visibility into roadmap developments * Expanded growth opportunities across shared customer accounts * Additional initiatives designed to accelerate mutual customer success The Certified Partners Programme reflects Kochava's broader mission to ensure marketers can operate with confidence across an increasingly complex advertising landscape. By recognising partners who uphold the highest standards for performance and transparency, Kochava continues to raise the bar for the industry.
LG Ad Solutions expands local CTV data coverage. MOUNTAIN VIEW, Calif. In a move that highlights the growing competition between broadcasters and CTV platforms for local advertising, LG Ad Solutions has announced new partnerships with CCR Media and AdImpact that it claims will establish the industry's most robust local television dataset spanning all 210 U.S. markets. | LINK: | https://www.tvtechnology.com/news/lg-ad-solutions-expands-local-ctv-da... | | / | See more stories from tvtechnology | Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p... ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio... SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo... SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2... SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go... SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues... 2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al... SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with... A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A... How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of... SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr... Having the right song soundtrack your moves can make all the difference when gam... It's been a big year for Taylor Swift. Her highly anticipated album The Life... New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&... The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications... The L3Harris demonstration united tactical communications devices, counter-UAS c... Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain. With an unrelenting commitment to excellence, our... A Majority of the World's Population (51%) Identify As Soccer Fans The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y... WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering... MOUNTAIN VIEW, Calif. In a move that highlights the growing competition between broadcasters and CTV platforms for local advertising, LG Ad Solutions has announ... Boston Conservatory Earns Several Best of Accolades in 2025 Highlights include a faculty Grammy win, a seventh consecutive year on Playbill's list of co... RASTATT, Germany Lawo and the Society of Motion Picture and Television Engineers (SMPTE) have partnered to launch the SMPTE ST 2110 Practical Lab, an immersive... PHILADELPHIA Comcasts Xfinity operating brand has announced the launch of new national video plans with all-in pricing that the operator said will provide custo... After eight years of declines, MoffettNathansons new Cord Cutting Monitor for Q3 2025 shows that pay TV subscribers to linear TV packages rose by 303,000, the f... Happy Holidays from Berklee Enjoy this years holiday student-performance video. December 10, 2025 By Office of the President Dear Berklee community, As w... 11 Dec 2025 VEON's Banglalink Receives Regulatory Approval to Launch Digita... Thursday 11 December 2025 Sky Arts paints a picture of Britain's beauty as... Back to All News Meet the Most Relatable Hero This Holiday: Main Trailer and Po... Back to All News High Tides: Netflix Shares Release Date Final Season Credit: Netflix / Thomas Nolf Entertainment 11 December 2025 GlobalNetherlandsBelgium... Back to All News Made in Texas: How Netflix House Dallas Is Leaving a Lasting Footprint From left to right: America's Sweethearts: Dallas Cowboys Cheerl... Back to All News The Second Part of One Hundred Years of Solitude Will Arrive i... It's not every day we're asked to create a website for a classical musician! So, we were delighted to help pianist Georgina Duncan as she embarks on he... The Hollywood Professional Association (HPA) today announced additional programm... It's beginning to look a lot like Christmas! Irish golfing hero Shane Lowry... RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December On Saturday 20 December live on RT One and RT Player at the earlier ti... Hunters, saddle up - adventure awaits in the cloud. Journey into the world of M... Sash is ready to samba as Fair City star Stephanie Kelly is revealed as the late... Dalet, a leading provider of cloud-native, end-to-end media workflow solutions,... Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio... Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor Wednes... The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor Wednesday, De... SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next... SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff Wednesday, December 10, 2025 - 8:21 am Print This Story | Subscribe Story Highlig... SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi... Advancements in audio technology: Capturing the atmosphere of live sports By David Davies Tuesday, November 25, 2025 - 09:27 Print This Story Although wor... Everything smelled of popcorn: The art of bringing the complex sound of esports... Top L-R: Ha-Chan, Shake Your Booty!, Hanging by a Wire, Broken English, Buddy C... For the first time, Spotify is giving users the power to steer the algorithm. Gustav S derstr m, Spotify's Co-President, CPO, and CTO, shares the vision beh... L3Harris' new contract for Guided Multiple Launch Rocket System Insensitive... L3Harris Meadowlands system has been designed with an open architecture software system that allows for more flexible and efficient software updates. This capab...
LG Ad Solutions positions Home Screen as CTV's fastest-growing opportunity for brand attention. LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers - a critical space where discovery begins, decisions are made, and brand impact is won. For decades, being first in break was the holy grail of TV advertising - the first ad to run after programming, commanding peak attention and recall. But as viewing shifted from linear schedules to streaming platforms, attention dynamics changed. Today, the first in break advantage has evolved into the first on screen opportunity: the Smart TV Home Screen. "If you think about how people actually use their TVs today, everything starts on the Home Screen," said Tony Marlow, chief marketing officer at LG Ad Solutions. "It's the heartbeat of CTV - the one place that connects every part of the viewing journey, from live and on-demand to apps and discovery. For advertisers, it's no longer just another placement; it's the anchor that ties their entire strategy together." Viewers now spend an average of almost 10 minutes browsing before deciding what to watch, making this pre-content moment prime real estate for brands. Research on the LG TV Home Screen found that 71% of people who see a Home Screen ad say they're willing to learn more about the advertised brand, and more than half (51%) of LG TV users report paying attention to Home Screen ads. The Home Screen: where first impressions last. The power of the Home Screen is grounded in the Primacy Effect - the psychological principle that messages seen first are remembered longer and more clearly. In a streaming environment, this translates directly into higher brand attention and recall. * 7 seconds of average attentive viewing time for Home Screen ads - more than any skippable pre-roll format. * 16% higher attention retention and 27% stronger ad ratings, compared to standard digital placements. * 85% of viewers describe Home Screen ads as clear, informative, and brand-building. These findings underscore why advertisers are rapidly shifting their CTV strategies to include the Home Screen. LG Ad Solutions has seen a more than 60% year-over-year increase in general-market advertisers integrating Home Screen placements into their campaigns. A creative canvas for connection. The Home Screen is more than a placement - it's a storytelling canvas that drives measurable results. LG Ad Solutions' analysis of 120 million impressions found that interactive features deliver 3.9x higher awareness, human-centred creative boosts brand consideration by 6.4x, and clear calls-to-action placed on the right third of the screen lift purchase intent by 15x. Anchoring the connected TV experience. "The LG Ad Solutions native homescreen has become a key awareness strategy for driving impact at scale. We get high attention and resonance as the first brand a user sees when they turn on their TV, strong brand lift metrics and incremental reach to hard-to-find SVOD-only audiences." - Doug Paladino, senior director at PMG. Nearly all (97%) of LG Smart TV users start their viewing journey on the Home Screen, visiting on average 3 times a day. This makes it the true hub of the CTV ecosystem. Research from LG Ad Solutions and MediaScience shows that campaigns integrating CTV Video, Home Screen, and Mobile Video deliver 4.7x higher awareness, 8.7x stronger recall, and 11.2x greater consideration than single-channel efforts. "The Home Screen is opening up a whole new creative canvas for advertisers," said Marlow. "It's not quite digital and not quite traditional TV - it's something entirely new. We're seeing formats like 3D ad units really take off because they grab attention in the moment of discovery, enhancing how viewers explore content rather than interrupting it." LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands reach millions of viewers with engaging, data-driven campaigns on the largest screen in the home. Powered by LG's award-winning Smart TVs and proprietar...