At The Infatuation, we’re on a mission to create the most trustworthy and useful restaurant recommendation platform. We serve our users by creating content that provides both utility and entertainment and we package it all up in delightful digital products.

In October 2021, The Infatuation was acquired by JPMorgan Chase, the largest bank in the U.S. The acquisition affords us the backing of a major institution, as well as the distribution for The Infatuation to become a household name. With these new resources we are growing quickly, with the goal of reaching a more expansive and diverse audience. 

Now, we’re hiring a Newsletter Strategist to conceptualize, write, and publish newsletters for a number of our full-time markets, including NYC. In this role, you’ll work closely with local editorial teams as you lead the production of 4+ newsletters per city per week, making data informed decisions to increase clicks, subscribers, and engagement. While the Newsletter Strategist’s primary focus will be on the weekly newsletter schedule, they may also be asked to contribute strategic thinking on new concepts and formats as we continue to grow our newsletter program. The ideal candidate is passionate about newsletters and restaurants, and is excited to dive into and continue to develop our existing program, working closely with members of the editorial, growth, data, and product teams.

This role reports to the Director of Editorial Operations. We’re looking for candidates in the NYC area who are comfortable working in an office a couple days a week.

What You’ll Do: 

• Work with city editorial teams to write, produce, and publish newsletters for 3-5 cities, including New York City

• Collaborate with editorial teams on weekly publishing schedules, promoting a mix of newly published, evergreen, and one-off content in a variety of formats
• Join weekly city editorial meetings to stay informed on upcoming content and own newsletter calendar

• Monitor newsletter performance and make recommendations to improve engagement, in partnership with Growth and Data teams
• A/B test newsletters and optimize audience segments for best send results
• Work with the Director of Editorial Operations, VP of Growth, and city editors on data-informed newsletter strategy, including contributing to brainstorms, making format suggestions, and optimizing send time

Who You Are:

• You have 2-4 years of experience working in media, with at least 1 year in newsletters specifically 
• You can work quickly, manage multiple projects at once, and can feel comfortable in being responsible for producing and sending 10+ newsletters per week
• You have experience working in a CMS and with email service providers (such as Braze), including doing A/B testing and audience segmentation
• You have a track record of improving metrics related to newsletters or digital media, making data informed decisions to increase engagement
• You’re a good communicator who can collaborate with multiple teams and is ready to dive into day-to-day production as well as contributing to larger strategic conversations