Full-Time

Senior Solutions Analyst

Posted on 7/19/2024

VideoAmp

VideoAmp

501-1,000 employees

Advertising measurement and optimization software

Data & Analytics
Consumer Software

Compensation Overview

$90k - $110kAnnually

Mid, Senior

New York, NY, USA

Hybrid position requiring in-office presence.

Category
Business Research
Business Development
Business & Strategy
Required Skills
Python
SQL
Tableau
Operations Research
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 3-4 years of experience in a quantitative field, preferably in the media industry.
  • Bachelor’s Degree required in an analytical field, such as Data and Analytics, Statistics, Economics, Operations Research, or similar.
  • Experience in marketing analytics such as multi-touch attribution or marketing-mix modeling/econometrics, or other types of measurement techniques.
  • Fluency in the following tools: Microsoft Excel (vlookups, pivot tables, macros), PowerPoint and Word, SQL Server or similar SQL-based database, Python or similar scripting language, Tableau or similar data visualization tool.
  • Knowledge of visual techniques for data analysis and presentation.
  • Strong aspiration for growth and natural preference to operate in a fast-paced environment.
  • Strong desire to develop new skills, and build scalable tools and processes.
  • Detail-oriented and QA-focused with an interest in repeatable processes and automation.
  • Interest in media and advertising and leveraging automation and technology to produce media plans.
  • Strong written and oral communications skills.
Responsibilities
  • Onboard, deploy, and maintain client instances of the platform.
  • Support the Design of customer implementations by producing analyses of their industry.
  • Onboard client data in analyzable format.
  • Define key brand characteristics in standardized templates.
  • Analyze client attribution outputs (such as MMM, MTA attribution, brand-lift studies, mobile and panel-based measurements etc.) to calibrate VideoAmp/Media Optimization planning algorithms.
  • Configure Media Optimization platform to meet specific client implementation design.
  • Produce reports in the Media Optimization platform to illustrate client media plans, actual performance, and optimization recommendations.
  • Help configure media briefs within platform.
  • Build campaigns, media plans, and manage tactics in compliance with the media brief.
  • Analyze media plans and alternative scenarios for alignment with overall media strategy.
  • QA media plans for data accuracy and business sense.
  • Understand key plan recommendations and contribute to client-facing presentation development.
  • Support recommendations with data and analytics.
  • Document key learnings from client engagements.
  • Organize meetings, document and distribute action points.
  • Collect and organize client data.
  • Use and contribute to VideoAmp Media Optimization’s processes and code base.
  • Contribute to product development process by compiling user feedback and testing new planning algorithms / features.
  • Assist in training and support of platform users including client analytics and planning teams.

VideoAmp provides software and data solutions designed to improve the advertising industry by offering a more detailed and data-driven approach to media valuation, buying, and selling. Their platform allows clients, including advertisers, agencies, and media owners, to analyze advertising performance across various channels such as linear TV, OTT, and digital platforms. VideoAmp's tools enable clients to connect ad exposures with audience outcomes, ensuring that performance metrics are accurate and not duplicated across different platforms. Unlike many competitors, VideoAmp emphasizes a privacy-first approach and integrates insights from partnerships, enhancing the reliability of their data. The company's goal is to automate low-value tasks for clients, allowing them to concentrate on more strategic advertising challenges, ultimately leading to improved efficiency and growth in their advertising efforts.

Company Stage

Series G

Total Funding

$517.1M

Headquarters

Santa Monica, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for cross-platform measurement solutions boosts VideoAmp's market potential.
  • Partnerships with platforms like Snapchat enhance VideoAmp's data capabilities.
  • The rise of programmatic advertising increases need for VideoAmp's measurement tools.

What critics are saying

  • Nielsen's lawsuit could lead to costly legal battles for VideoAmp.
  • Founder Ross McCray's departure may cause strategic shifts or instability.
  • New leadership hires might face integration challenges, affecting company operations.

What makes VideoAmp unique

  • VideoAmp unifies audiences across TV, streaming, and digital media for advertisers.
  • The platform offers deduplicated audience measurement, crucial in a fragmented media landscape.
  • VideoAmp's VALID engine uses big data for precise audience targeting and measurement.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

HSA & FSA

Commuter Benefits

Cell Phone Reimbursement

Paid Maternity and Parental Leave

INACTIVE