Sidetrade

AI-powered SaaS optimizing order-to-cash

Vice President, Demand Generation

Growth MarketingConfirmed live in the last 24 hours

Full-timeCalgary, AB, CanadaNo salary listed

About the Job

Requirements

At least 8 years of progressive B2B SaaS marketing experience, including at least 3 years leading a demand generation function at senior level.
A proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable revenue impact.
Deep expertise in multi-channel demand generation, including paid media, search engine optimization and marketing, email nurture, content marketing, webinars, and field events.
Strong account-based marketing experience, ideally with enterprise and mid-market segments.
Hands-on proficiency with modern marketing technology, including Marketo or HubSpot, Salesforce CRM, and intent/account-based marketing platforms such as 6sense or Demandbase.
Strong analytical skills, a data-driven approach, and the ability to build dashboards, interpret funnel metrics, and make data-based budget decisions.
Excellent leadership and team-building skills, with the ability to inspire through clarity of vision, high standards, and a coaching mentality.
Strong cross-functional collaboration skills, particularly with Sales and SDR/BDR teams.
Exceptional written and verbal communication skills, including the ability to present confidently to senior stakeholders.

Responsibilities

Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments.
Build and lead a high-performing demand generation team covering digital marketing, content, field events, paid media, search engine optimization and marketing, and marketing operations.
Partner closely with Sales leadership to align pipeline targets, campaign prioritization, and account-based marketing programs.
Define and execute integrated multi-channel campaigns across Europe and North America, including email, paid social, content syndication, webinars, and events.
Develop and scale an account-based marketing motion, working with Sales to target strategic enterprise accounts with personalized, high-impact programs.
Collaborate with the Marketing Operations team on the marketing technology stack, including Marketo, Salesforce, and 6sense or similar platforms, and ensure high-quality data hygiene, attribution, and reporting.
Build and present rigorous pipeline and return-on-investment reporting to the CMO and Executive team, with full accountability for marketing-qualified-lead to closed-won metrics.
Manage the demand generation budget effectively and optimize spend across channels to maximize pipeline contribution.
Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets.
Stay current on B2B SaaS demand generation trends and bring innovative ideas and best practices to the team.

Desired Qualifications

Experience marketing AI, fintech, or Order-to-Cash or ERP solutions is a strong advantage.

VP, Demand Generation

Sidetrade · Calgary, Canada (Hybrid) · — · Posted 2026-06-04

Workplace: hybrid

Department: Marketing

Description

We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade’s global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.

About Sidetrade

Sidetrade (Euronext Growth: ALBFR.PA) is an AI-native company dedicated to Order-to-Cash (O2C). Its platform combines O2C applications, autonomous AI agents, and Aimie IQ, an intelligent natural-language interface that helps multinationals accelerate their cash generation, all built on SAFE, the Sidetrade Agentic Framework for Enterprise. Sidetrade operates the world's largest proprietary O2C Data Lake, built on $9 trillion in B2B transactions and millions of buying companies. We use this data to train specialized AI models that monitor, analyze, decide, and act autonomously throughout the O2C cycle. Sidetrade supports companies in 85 countries with 450 employees across Europe, North America, and Asia-Pacific.

We’re proud of our 38 nationalities, and these diverse perspectives drive our innovation, one-team culture, and customer-first mindset. Sidetrade has been positioned as a Gartner® Magic Quadrant™ Leader since 2022. We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.

Curious about Sidetrade? Catch Aimie in motion: Aimie Video

Requirements

What you will do:

Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes
Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes
Collaborate with Marketing Ops team on the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting
Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics
Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

What you will bring:

8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue
Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
Strong ABM experience, ideally with enterprise and mid-market segments
Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
Excellent leadership and team-building skills — you inspire through clarity of vision, high standards, and a coaching mentality
Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams
Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage

Benefits

Hybrid work model in Calgary
Great culture – active Social Club organising regular team events and activities
Health & wellness – medical coverage, life insurance, and other wellness programmes
Time off – competitive paid holidays plus public holiday
Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support

Apply

Apply at Sidetrade

About the Company

Sidetrade

AI-powered SaaS optimizing order-to-cash

Sidetrade provides an AI-powered SaaS platform for optimizing the order-to-cash (O2C) process, called Augmented Cash. It uses its proprietary AI assistant, Aimie, trained on a large data lake of B2B payment transactions, to forecast customer payment behavior, recommend collection strategies, automate dunning, resolve invoice disputes, and improve cash flow. The product is delivered as a subscription SaaS and targets finance departments in large, international companies across multiple industries. Sidetrade differentiates itself with its data-driven Aimie assistant, its global reach (over 85 countries), and recognition as a Gartner Leader in Invoice-to-Cash. The company's goal is to help businesses reduce payment delays, manage credit risk, and accelerate cash collection by providing actionable insights and automated workflows within the O2C cycle.

Company size: 201-500
Company stage: IPO
Headquarters: Boulogne-Billancourt, France
Founded: 2000

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