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Red Bull

Manufactures and markets energy drinks

Key Account Manager

Account ManagementConfirmed live in the last 24 hours
Full-timeAlmaty, KazakhstanNo salary listedIn-person

About the Job

Requirements

  • A minimum of three years of professional experience in Key Account Management and/or Field Force Management.
  • A proven track record of building a network of contacts and trade relationships.
  • Ability to develop specific, valuable, innovative, commercially focused strategies and understand the broader business context.
  • Strong understanding of sales processes and financial systems; ideally able to use SAP or business intelligence tools to plan and track sales results.
  • Ability to plan and negotiate, understand the financial implications of sales and marketing decisions, analyze sales and customer data, draw sound conclusions, and develop high-value initiatives for shoppers, customers, and the company.
  • Successful frontline retail negotiation experience and problem-solving skills.
  • Ability to deliver clear, concise presentations of relevant and commercially viable strategies or processes.

Responsibilities

  • Implement the company’s commercial strategy with key regional customers under the supervision of the National Key Account Manager.
  • Assist the National Key Account Manager in designing and implementing national key-account strategies.
  • Assist in developing short- and medium-term customer strategies aligned with national sales policy.
  • Implement regional pricing strategies and establish customer pricing.
  • Analyze available data sources, including Nielsen, scanner, and customer data, to identify customer growth opportunities.
  • Assist with sales forecasting and preparation of trade-spend budgets to achieve profitability targets.
  • Develop annual business and promotion plans for regional customers under the supervision of the National Key Account Manager.
  • Prepare annual negotiations, including scenarios, focused on sales drivers and customer-spend strategy at the regional level.
  • Participate in preparing conceptual selling presentations and positioning the company as the category leader.
  • Conduct and lead annual negotiations with key regional customers.
  • Assist the National Key Account Manager in negotiations with customers on the Perfect Store concept.
  • Track and adjust volume and profitability targets for assigned clients using sales reports.
  • Review the success of executed plans, such as promotions, with customers and demonstrate the company’s contribution to their business.
  • Use the Perfect Store Audit to manage in-store execution.
  • Understand customer needs and respond with mutually beneficial programs aligned with brand equity.
  • Develop partnerships that position the company as a key supplier and driver of profitable growth.
  • Build internal networks and close cross-functional relationships with Trade Marketing; jointly develop customer category strategies and conceptual selling.
  • Manage document turnover with the distribution partner to control and monitor trade-marketing expenses.
  • Control expenses incurred for regional customers and executed through the distributor under non-direct contracts.

Desired Qualifications

  • Experience in category management is preferred.
  • Cross-functional experience in Trade Marketing or Consumer Marketing is a plus but not mandatory.
  • An FMCG or beverage background is ideal.
  • Experience working with SAP or business intelligence tools is ideal.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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