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Tailor

Headless ERP platform for omnichannel retail

Product Marketing Manager

Product MarketingConfirmed live in the last 24 hours
Full-timeTokyo, Japan¥7M - ¥15MHybrid

About the Job

Requirements

  • Can structure complex subject matter and express it in compelling language for target audiences, with strong verbalization and editorial skills.
  • Can understand complex technology and product concepts and shape them into persuasive narratives connected to customer challenges and decision-making.
  • Understands enterprise B2B/IT business dynamics, including decision-making processes and multiple stakeholder interests, and can communicate in the appropriate context.
  • Can break abstract goals into concrete tasks and drive them to completion while engaging internal and external stakeholders.
  • Is willing and able to learn unfamiliar technical and business domains with humility and curiosity.
  • Can form and test hypotheses independently in ambiguous situations and carry out the work needed to validate them.
  • Can challenge established practices and redefine approaches from first principles when needed for business growth.
  • Can take initiative beyond a defined job scope to support management and business growth.

Responsibilities

  • Define product and service value based on customer challenges, decision-making structures, and the competitive environment.
  • Design consistent communication of the defined value across sales, content, public relations, and other customer touchpoints.
  • Understand target customers’ challenges and decision-making processes, including those of executives and business leaders.
  • Define positioning in light of competitors and alternatives.
  • Reframe concepts such as Headless ERP and Composable ERP into value that is meaningful to customers.
  • Translate complex product concepts and features into business value and reasons for customer decisions.
  • Build persuasive narratives explaining why the product is needed now, grounded in customer challenges and organizational context.
  • Establish consistent product messaging.
  • Plan and produce white papers, customer case studies, web content, sales materials, and public relations materials.
  • Adapt and deploy messaging for each channel.
  • Design longer-term awareness-building efforts, including podcasts and events.
  • Align understanding with sales, consultants, and product teams.
  • Support the design of sales materials and proposal narratives.
  • Support employees’ external communications to ensure consistency of expression.

About the Company

Tailor

Headless ERP platform for omnichannel retail

Tailor provides a headless ERP platform for modern retail and e‑commerce brands. It runs as a composable, API‑first backend that handles inventory, supply chain, purchasing, production, accounting, and omnichannel orders, while the frontend is decoupled and can use Tailor’s modules or custom interfaces; it also integrates with 50+ tools via APIs/GraphQL. Unlike monolithic ERP systems, Tailor offers a lightweight, flexible headless architecture for DTC and B2B brands with light manufacturing, enabling rapid customization and easy tool connections. Its goal is to help fast-growing retailers automate operations and adapt quickly to market changes, with plans to expand in North America and continue product development including AI features.

Company size
201-500
Company stage
Series A
Total funding
$30.7M
Headquarters
Tokyo, Japan
Founded
2021

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