Digital Sales & Perfect Store Analyst

Overview

Provide operational and analytical support for PepsiCo Portugal's digital selling and customer engagement tools and for field execution programs (Perfect Store). The role executes recurring platform activities, maintains approved content, customer and structure data, monitors adoption and service KPIs, prepares standard reporting, supports users and follows up incidents and assigned project actions. Working within established processes, calendars and priorities, the analyst identifies issues, summarizes findings and proposes practical improvements for manager review. Strategic direction, platform roadmap, commercial targets, investment decisions and end-to-end programs ownership remain with the manager and relevant business owners.

Responsibilities

• Update and maintain approved platform and field-tool content for defined customer segments and channels, including promotions, monthly targets, product information, surveys, videos, banners, push notifications and other engagement materials, using agreed templates and calendars and the related back-office configuration. 
• Set up and maintain customer and sales-structure master data (e.g. customer opening, structure changes by channel, product and database updates) and raise operational requests such as purchase orders, following approved processes and calendars. 
• Extract, validate and consolidate customer registration, usage, ordering, sales and engagement data from approved sources; prepare and refresh the datasets behind recurring dashboards and reports. 
• Prepare recurring field-execution (Perfect Store) reporting by channel, such as service compliance, visit hours and results from field programs. 
• Highlight data gaps, unusual trends, service issues and missed action; provide a clear factual summary to the manager or designated owner. 
• Collect and organize feedback from customers, Sales teams, field team and other users; group recurring topics and support the preparation of improvement recommendations. 
• Prepare communications, user lists, training materials and follow-up trackers for approved adoption and change activities. 
• Log and monitor platform incidents, service requests and change requests; maintain status information and escalate delays or risks according to the agreed process. 
• Perform user acceptance and smoke testing and document results for new features, content changes or process updates, following test scripts and guidance provided by the project owner. 
• Prepare inputs and materials for recurring and ad-hoc business review meetings and daily check-ins; maintain project documentation, action logs, meeting inputs and status updates for assigned workstreams; follow up agreed actions with relevant contributors. 
• Provide standard analysis and operational support to Sales, Trade Marketing, Marketing, IT and other teams within the role scope.
• Identify simple opportunities to improve data quality, user experience or process efficiency and submit suggestions for review and approval.

Qualifications

• Bachelor's degree in Management, Economics, Marketing, Digital Business, Data/Business Analytics or a related discipline.
• Up to 2 years of relevant experience in sales operations, e-commerce, digital platforms, commercial analytics, customer support or project coordination; relevant internship experience may be considered.
• Basic understanding of commercial processes and interest in FMCG and digital sales.
• Working proficiency in English; Spanish is an advantage.
• Good working knowledge of Excel and PowerPoint; familiarity with Power BI or similar BI tools is an advantage.
• Ability to work with structured data, recurring reports and standard KPIs.
• Comfort using CRM / sales force automation, digital platforms, back-office, ticketing tools or reporting systems (e.g. SFA, Power BI, ServiceNow), with the ability to learn new tools.
• Strong attention to detail, data accuracy and document quality.
• Ability to summarize information clearly and communicate operational issues.