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Nextdoor

Runs a social network for verified neighbors

Staff Data Scientist - Content Growth & Creator Strategy

Full-Time
$190k - $283k/yr+ Equity grant
Senior
Master's, PhD
Remote in USA
Remote
Data & AnalyticsData Science

About the job

Requirements
  • Staff-level Data Scientist or Tech Lead experience, ideally within the social media or consumer technology space.
  • A Master’s degree or Ph.D. in Statistics.
  • Demonstrated expertise in non-randomized A/B testing, network testing, and advanced causal inference methods.
  • Experience owning end-to-end product analytics, from identifying opportunities and shaping strategy through launching and measuring new features.
  • Strong cross-functional collaboration skills, with a track record of building effective working relationships with Product, Engineering, and other partners.
  • The ability to operate as an autonomous technical leader and influence product direction through rigorous analysis, experimentation, and clear communication.
  • Expert knowledge of SQL and Python programming, including common scientific computing packages and data science tools such as NumPy, pandas, and scikit-learn.
  • Excellent communication skills, with the ability to synthesize, simplify, and explain complex problems to different types of audiences, including executives, and compile compelling narratives.
  • Eagerness to explore and apply AI and emerging technologies to reimagine how work gets done.
Responsibilities
  • Partner with cross-functional teams, including product management, design, engineering, and research, to support product development efforts.
  • Design and measure experiments to inform feature decisions.
  • Develop key strategic insights through exploratory data analysis to inform future investments or pivots in strategy.
  • Build scalable metrics and dashboards to empower efficient decision-making at Nextdoor.
  • Provide end-to-end data science ownership for new and emerging surfaces such as Video, Groups, and Events.
  • Evaluate feature performance, including through non-standard A/B tests; identify opportunities to grow content supply, contributors, and engagement; partner with Distribution to improve discovery; and connect insights across surfaces to drive portfolio-level impact.
  • Own the data architecture and quality requirements for content data assets spanning supply, creators, viewers, entities, content types, and surfaces.
  • Evolve legacy data structures, identify coverage and quality gaps, and partner with Analytics Engineering to build and maintain source-of-truth tables and artifacts.
  • Apply quasi-experiments, network experimentation with bias controls, and other sophisticated methods to distinguish true product impact from confounding factors.
  • Participate in in-person Nextdoor events such as trainings, off-sites, volunteer days, and team-building exercises.
  • Build in-person relationships with team members and contribute to Nextdoor’s company culture.
Desired Qualifications
  • Staff-level Data Scientist or Tech Lead experience within the social media or consumer technology space.

About the company

Nextdoor runs a neighborhood social network where members sign up with their real names and verified home addresses, so the posts they see come from people who live nearby. Neighbors use it to ask for help, recommend local businesses, organize events and groups, and sell or give away belongings through its For Sale and Free marketplace. The app also sends real-time alerts about local safety problems, and its Ask feature uses AI to pull together what neighbors have said about a local service. Nextdoor makes money from advertising, which businesses ranging from local shops to global brands buy through a self-serve tool or its sales team. Nextdoor launched in 2011 and is based in San Francisco.

Company Size

201-500

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2011

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Simplify's Take

What believers are saying

  • Losses nearly vanished: Nextdoor lost $2 million in the June 2026 quarter, versus $15 million a year earlier.
  • Ad tools are getting sharper: Neighborhood Intelligence, launched October 2026, lifted brand awareness 1.28x in advertiser tests.
  • Stock pays out fast: Nextdoor job posts promise an equity grant that first vests within three months of starting.

What critics are saying

  • Teams have shrunk: Nextdoor's headcount fell from 546 to 463 between December 2024 and December 2025 after layoffs.
  • Engagement lags sign-ups: just 22.9 million of 110 million verified neighbors were weekly users in the June 2026 quarter.
  • It has yet to turn a yearly profit: Nextdoor lost $54 million in 2025, pushing lifetime losses to $918 million.

What makes Nextdoor unique

  • Nextdoor drew its own local map: it worked with communities worldwide to set boundaries for 350,000 neighborhoods.
  • Word of mouth is its core content: local business recommendations make up nearly 30% of everything on Nextdoor.
  • It doubles as a local newsstand: Nextdoor carries stories from more than 4,000 local publications.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Hybrid Work Options

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

1%
AdTechEdge
Oct 7th, 2026
Nextdoor Launches Neighborhood data engine for ad targeting.

Nextdoor Launches Neighborhood data engine for ad targeting. Nextdoor Launches Neighborhood Intelligence Location-based advertising is moving beyond broad geographic segments as marketers seek more granular signals for audience targeting, creative decisions and measurement. ZIP codes remain common planning units, but they can encompass multiple communities with different demographics, consumer needs, businesses and local conditions. Nextdoor is addressing that gap with Neighborhood Intelligence, a proprietary data engine designed to help advertisers target, message and measure audiences at the neighborhood level rather than relying solely on ZIP codes. The product is built on Nextdoor's neighborhood graph, which the company says is based on verified users associated with real addresses and includes boundaries for 350,000 neighborhoods worldwide. The system combines this geographic foundation with AI-powered analysis of local signals. Technology and functionality. Neighborhood Intelligence combines three signal layers. The Neighbor layer uses information such as recommendations, interests and post engagement. The Home layer incorporates mover data, household composition and other home-related signals. The Neighborhood layer adds contextual information including local business activity, weather and community conversations. Together, these signals are designed to give advertisers greater geographic context when determining which audiences to reach and how to tailor creative. Nextdoor says that, in ZIP codes where it has neighborhood coverage, there are an average of 12 distinct neighborhoods per ZIP code. That creates a more granular targeting structure than treating an entire ZIP code as a single audience. For advertisers, the technology could be particularly relevant to campaigns where local context influences purchase intent, including home services, retail, automotive, restaurants and other geographically sensitive categories. The announcement does not claim that Neighborhood Intelligence is limited to those verticals. Advertiser and agency impact. The platform gives brands an additional data layer that can complement existing audience targeting rather than requiring marketers to abandon established media-planning strategies. Agencies could use neighborhood-level signals to distinguish audiences within the same ZIP code and potentially align messaging with local conditions, household characteristics or community interests. Nextdoor also reports results from local-market testing conducted between Q2 2025 and Q2 2026. Pilot campaigns using Neighborhood Intelligence tactics produced a 1.28x lift in brand awareness, 1.16x lift in ad recall and 1.28x lift in brand favorability compared with previous strategies relying on ZIP-code targeting. These are company-reported results rather than independent industry benchmarks, so their applicability across advertisers and markets remains to be established. Strategic outlook. Neighborhood Intelligence reflects a broader shift toward contextualized audience data as advertisers look for alternatives to increasingly broad geographic segmentation. The combination of verified location information, household signals and real-time local context also creates a potential bridge between audience targeting and creative personalization. For programmatic buyers, more granular supply and audience signals can become useful only when they are available at sufficient scale and can be activated and measured consistently. Nextdoor's emphasis on its neighborhood graph is therefore strategically important. The value proposition is not simply smaller geographic targeting areas, but the combination of geographic boundaries with community-level behavioral and contextual signals. Privacy, data governance and signal quality will remain important considerations as advertisers increase their reliance on granular location and household data. Top insights. * Neighborhood targeting: Advertisers can target beyond conventional ZIP-code segmentation. * Three signal layers: Neighbor, Home and Neighborhood data inform audience and creative decisions. * 350,000 neighborhoods: Nextdoor says its graph covers 350,000 real-world neighborhoods. * 12x granularity: The company reports roughly 12 times greater geographic granularity than ZIP-code targeting where coverage exists. * Campaign lift: Company testing reported improvements across awareness, recall and favorability.

Business Insider
Oct 7th, 2026
Nextdoor launches Neighborhood Intelligence tool to help advertisers target 350,000 mapped communities

Nextdoor has launched Neighborhood Intelligence, a new advertising tool that maps 350,000 individual neighbourhoods to help marketers target ads based on local conversations. The hyperlocal social network's "neighbourhood graph" allows brands to see how different communities discuss their products and identify areas with similar characteristics to their best-performing locations. CEO Nirav Tolia said the tool helps businesses whose sales vary by location, such as car dealerships and restaurant chains, target spending more precisely than competitors like Meta or Google can offer. Whilst rival platforms provide general sentiment data, Nextdoor claims it uniquely pinpoints geographic locations of consumer conversations. The company grew revenue 15% to $75 million in its most recent quarter ending June. Nextdoor initially focuses on using the graph for ads on its own platform but may extend it elsewhere.

Trulove Web Works
Sep 16th, 2026
Why authentic content is becoming your best search visibility strategy.

Why authentic content is becoming your best search visibility strategy. Google just rolled out another spam update aimed at AI-generated and mass-produced content. Nextdoor just rolled out verified business pages built to be a lot harder to fake than your typical review platform. Two different companies, two different products, but they're both pointing at the same thing: the platforms your customers use every day are getting better at telling the difference between businesses that are genuinely good and businesses that are just gaming the system. If your content and your online presence are actually real, that's very good news. Here's why. What "good content" Actually means right now. Google's latest update specifically targets what it calls "scaled content abuse" - sites mass-producing low-value pages, often combining programmatic templates with AI-generated text and little to no human oversight. It's also cracking down on thin affiliate content and sites that use shady redirects. Notably, this doesn't just affect traditional search rankings - it can knock a site out of AI Overviews and AI Mode results too. Translation: content written to please an algorithm, with no real person or expertise behind it, is losing ground. Content that reflects actual knowledge of your business, your customers, and your industry is gaining it. What this actually looks like for a local business. For a local business, "good content" was never about keyword-stuffing a page or publishing a blog post a week just to say you did. It's things like: * A blog post that answers a question your customers actually ask you, written the way you'd actually answer it * An About page that sounds like your business, not a template * Real photos of your team and your work instead of stock images * Service pages that reflect how you really do the job, not generic industry copy None of that is flashy. All of it is exactly what's being rewarded right now - and exactly what a lot of your competitors are skipping in favor of shortcuts. Trulove Webworks go deeper on how to actually write this kind of content in How to Write Content That Actually Sounds Like You. The pattern is bigger than Google. This is really the second time this year Trulove Webworks has watched a major platform tighten the gap between "looks credible" and "is credible." Nextdoor's move is a smaller example of the same idea: its verified business pages are tied to real, verified neighbors rather than anonymous reviews that can be bought or bulk-generated, which makes the recommendations on them mean more than a typical star rating. The bigger trend across every platform. Add it up, and the pattern is clear. Search engines, review platforms, and local apps are all getting better at rewarding authenticity and filtering out manipulation. That's the environment your business is competing in now, whether it's ready or not. Why this matters more than your website alone. Trulove Webworks say this to clients often: your website is rarely the first stop in someone's decision to work with you anymore. The real path usually looks like this - a Google search, a look at your Google Business Profile, a scan of your reviews, maybe a scroll through social media or a neighborhood app, and only then a visit to your website before they pick up the phone. The same question at every stop. At every one of those stops, the question a potential customer is really asking is the same one: can I trust this business enough to contact them? The businesses that answer "yes" consistently are the ones with real, honest content and information everywhere someone might look for it - not just a nice-looking homepage. Trulove Webworks walk through each of those stops, and what to check at each one, in Where Your Customers Are Really Looking: A Local Trust Checklist. A good next step. This is a good week to take an honest look at your content: does it actually sound like you, and does it actually help the people reading it? If you've been leaning on generic copy, outdated pages, or content that was written more for search engines than for people, that's worth fixing before it becomes a bigger gap between you and competitors who are doing it right. Two quick things worth checking today. While you're at it, two small things are worth a quick check too: making sure your Google Business Profile is current, and claiming your Nextdoor Business Page if you haven't. Neither takes long, and both reinforce the same message - a business that shows up as real, current, and genuinely itself, everywhere someone might be looking. Want a second set of eyes on your content? Trulove Webworks'll take an honest look at your website, your Google Business Profile, and your Nextdoor presence, and tell you exactly what's helping you and what's quietly working against you - it's the kind of review Trulove Webworks build into its Stress-Free Website Process. Book a free discovery call with Trulove Webworks and let's talk about what's next.

Yahoo Finance
Sep 2nd, 2026
Nextdoor prioritises real neighbour reviews over AI algorithms with new Local Faves hub

Nextdoor has launched Local Faves, a new hub featuring recommendations from real neighbours instead of AI algorithm-generated content. CEO Nirav Tolia emphasises that the platform won't have fake reviews, as all recommendations come from verified neighbours. Local business recommendations comprise 30% of Nextdoor's content and are central to the company's turnaround strategy. Tolia notes that over 50% of internet users have encountered fake reviews online. The company is integrating AI throughout its platform to improve efficiency and user experience. AI helps neighbours answer questions faster and summarises responses, but the underlying recommendations still come from real people. Tolia believes this human-verified approach differentiates Nextdoor from other platforms as synthetic content increasingly floods the internet.

New Gen Media, Inc.
Sep 2nd, 2026
Nextdoor expands local business offerings with new features.

Nextdoor expands local business offerings with new features. * | YT | yahoo tech @tech.yahoo.com | * / * 2026-09-02 21:482026-09-03 11:23 Short Url: https://mmoabc.com/p/iBHwRgQoWoK9TAUqxLjPHA * / * 1 Views Nextdoor has launched 'Local Faves,' an AI-powered hub for users to recommend local businesses, using real neighbor knowledge and Nextdoor's annual 'Fave Awards' program. The in-app hub is currently live in the U.S., Canada, and the U.K. Nextdoor plans to launch a new business dashboard interface and an ad designated feed for local businesses, providing more tools and value to its user base. These changes are part of Nextdoor's ongoing efforts to expand its offerings for local businesses and provide more value to its community of local businesses.