Full-Time

Ad Operations Specialist

Confirmed live in the last 24 hours

iSpot.tv

iSpot.tv

201-500 employees

TV ad measurement and attribution services

Data & Analytics
Consumer Software
Entertainment

Compensation Overview

$51k - $61kAnnually

+ Variable Commission + Annual Bonus Targets + Equity Plan

Entry, Junior

New York, NY, USA + 2 more

More locations: Bellevue, WA, USA | El Segundo, CA, USA

Local employees in Bellevue, El Segundo, and New York will work a hybrid schedule, coming into the office 1-3 days a week.

Category
Quality Control & Compliance
Supply Chain Management
Operations & Logistics
Required Skills
Market Research
Salesforce
Video Editing
Data Analysis
Responsibilities
  • Sort through all incoming videos from Vivvix/Cops to reject any brands/spots that we currently do not take before pushing accepted ones to our review process to further inspect video quality
  • Review all videos for quality purposes (audio distortion, artifacts, clips of other ads,etc)
  • Ensuring all accepted ads have accurate brands, products, tags, and other meta data
  • Use video editing software for any unacceptable videos where possible through touchups. This includes adding intro cards to animatic tests or other client requests.
  • Maintaining a list of uneditable ads that need to be replaced. Ops uses Spotchop to notify Cops that we have found videos that need replacement and put them through the iSpot replacement process. Ops routinely re-checks the ads on our list to see if they have been replaced and track the progress.
  • Organizing all accepted ads and maintaining a backlog for testing purposes
  • Arranging ads in flights for daily surveys in a way that balances more entertaining ads with less interesting ones, keeps a variety of industry types in each flight, and maintains an acceptable survey length (keeping ad lengths balanced and as well as extras such as intenders and custom questions)
  • Routine testing of providers for quality purposes
  • Following up with providers and on any surveys that have not closed in a reasonable amount of time.
  • Analyze and process Ace Metrix surveys once they are out of field to remove any spam, bots, or poor data/respondents that would otherwise appear in the UI. CS can request priority ads/flights that need to be done quicker so Ops can jump to the process earlier in the day
  • If any survey has an excess of poor quality responses, investigate the reasoning and negotiate free re-testing with the provider
  • Track and update progress of any pre-tests, client, sales, or marketing requests through Salesforce Ad Test Request page
  • All of the above is also done for our Spanish language and 6 second ads (short) line of businesses
  • Organize all testing for In-Market including organizing the flight, sorting the testing backlog, sending the weekly surveys, tracking survey progress, & processing results.
  • Building custom questions by client, marketing, or sales request
  • Custom questions can include caboose questions also sent by research for general market research use. Clients, marketing, and sales can also use the caboose to test new questions or gather data for potential target tests
  • Assist CS with all aspects of the target testing process from guiding the request to make sure it’s feasible, bidding the project with various suppliers, advising CS on the best supplier in terms of cost/quality/timing, and programming any screeners for the test when it’s approved.
  • Help CS update any ads or other custom requests they may have.
  • Create new clients, user logins, and groups within our system for tracking purposes, private testing, and to allow for user access to the UI
  • Assist marketing/sales in testing outreach and prospective client ads
  • Maintaining a list of potential new survey providers to possibly use in the future depending on if our ad volume is increasing or a poor quality provider needs to be replaced
  • When a potential provider has been determined, verify their potential by ensuring they meet our quality standards and negotiate a reasonable cpi for our genpop testing. Manage all test flights to build the data needed to create panel weighting for the new provider.

iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. Their platform utilizes a large database of TV ads and data from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. iSpot primarily serves disruptive brands across various industries, offering a subscription-based service that integrates with clients' existing marketing tools to enhance the effectiveness of their TV campaigns. Unlike competitors, iSpot focuses on delivering actionable insights that allow brands to optimize their advertising strategies based on actual business outcomes. The company's goal is to empower brands to maximize their advertising investments through advanced analytics and industry engagement.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$372.3M

Headquarters

Bellevue, Washington

Founded

2012

Growth & Insights
Headcount

6 month growth

6%

1 year growth

10%

2 year growth

11%
Simplify Jobs

Simplify's Take

What believers are saying

  • The partnership with Roku enhances iSpot's measurement capabilities, providing clients with reliable metrics and validated ad inventory.
  • iSpot's collaboration with the Independent Streaming Alliance underscores their influence and reach in the streaming TV ecosystem.
  • Continuous innovation, such as real-time impression and attention measurement, keeps iSpot at the forefront of TV ad analytics.

What critics are saying

  • The competitive landscape in TV ad measurement is intense, with numerous players vying for market share.
  • Dependence on data from Smart TVs could pose privacy concerns and potential regulatory challenges.

What makes iSpot.tv unique

  • iSpot.tv leverages real-time data from 12 million opted-in Smart TVs, providing unparalleled insights into TV ad performance.
  • Their subscription-based platform seamlessly integrates with existing marketing tools, offering a comprehensive solution for TV ad measurement and optimization.
  • iSpot's active participation in industry events and thought leadership through their blog further solidifies their position as innovators in TV ad analytics.

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