Full-Time

Lead Associate Trading Director

Posted on 10/30/2024

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$91.8k - $168.3kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior

New York, NY, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
Quantitative Trading
Quantitative Finance
Required Skills
Product Management
Data Analysis
Requirements
  • 5+ years of working experience and 2+ years of experience in managerial positions.
  • Previous DSP experience highly recommended, with an emphasis on understanding key ways to optimize campaigns and how to implement previous learnings into future recommendations.
  • Experience working cross-functionally internally and externally to help solve complex troubleshooting problems and drive key business results.
  • Proven track record of driving value by forging a strong relationship with clients, understanding their objectives, and recommending best strategies using data.
  • Effective at onboarding and managing a small team; ability to clearly communicate roles and responsibilities, holding your team accountable for results, and giving constant feedback.
  • Comprehensive understanding of the digital marketplace, and broader understanding of the US media marketplace as a whole. Strong, foundational knowledge of DSPs, SSPs, ad servers, programmatic execution, verification partners, and data partnerships.
  • Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.).
  • Strong presentation skills and comfort presenting to senior stakeholders.
Responsibilities
  • Manage a small team of traders while still contributing to larger client and agency objectives, trying to exemplify the player-coach position.
  • Spearhead strategy development to ensure clients stay competitive in key areas including first-party data management and activation, CTV consolidation and retail measurement.
  • Understand margin drivers and how to increase adoption across your book of business where it makes sense for clients.
  • Become an internal Subject Matter Expert and shore your point of view with the wider trading team on topics ranging from best practices to test and learn results.
  • Contribute to the product process, providing detailed feedback to product managers.
  • Be comfortable working across multiple teams including Technical Support, Solutions Architects, Account Management, Business Development and Product.
  • Strong ability to convey complex topics to senior stakeholders.
  • Spearhead strategy development to ensure clients stay competitive in key areas including first-party data management and activation, CTV consolidation and retail measurement.
  • Lead data-driven conversations utilizing TTD platform and custom reporting to provide insights and tell client relevant stories to provide a full picture of advertising’s impact on business results.
  • Consult with clients on their campaign goals and strategies to ensure they are maximizing the value TTD’s platform provides.
  • Operate as a power user of TTD’s UI and empower clients to also become power users to most effectively plan, execute, optimize and build on successful advertising campaigns.
  • Collaborate with Account Management and Sales Executives to educate your clients, grow your portfolio of business and ensure buyers are up-to-date on TTD’s constantly evolving suite of products and solutions.
  • Build and own key relationships with client planning, trading and analytical teams.
  • Collaborate with engineers, data scientists and product managers to solve complex technical problems including cross-platform frequency analysis, consumer journey visualizations and API solutions.
  • Troubleshoot advanced technical problems including performance issues, measurement discrepancies and constrained targeting.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to see how their ads are performing and make informed decisions about their ad spending. The company's goal is to empower advertisers to achieve better results through optimized ad campaigns, while generating revenue through platform usage fees and additional services like consulting.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

5%

1 year growth

18%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of privacy-centric advertising solutions creates opportunities for The Trade Desk.
  • Increasing AI adoption in programmatic advertising enhances The Trade Desk's platform capabilities.
  • Retail media networks' growth opens new integration avenues for The Trade Desk.

What critics are saying

  • Ventura may face competition from established players like Roku and Vizio.
  • Spotify's expansion in automated ads could affect The Trade Desk's market share.
  • Developing Ventura may divert resources from The Trade Desk's core DSP business.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for optimized ad spend.
  • The company is developing Ventura, a new streaming TV operating system.

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