Channel Manager Enterprise and SMB

Apple has named John Ternus as its next chief executive officer, with Tim Cook transitioning to executive chairman. Ross Gerber, co-founder and CEO of Gerber Kawasaki Wealth and Investment Management, expressed strong approval of the leadership change. "I couldn't be happier about it," Gerber said in an interview on Bloomberg The Close. The move marks a significant transition for the iPhone maker as it shifts leadership whilst maintaining Cook's involvement in an executive capacity.

Shagun Seda to lead marketing communications for Apple India. She makes the switch from JioStar where she was senior vice president and head of marketing creative strategy and communications. 15 Apr 2026 16:04 IST Shagun Seda is to join Apple India as head of marketing communications, sources confirm. She moves from JioStar, where she was senior vice president and head of marketing creative strategy and communications. Her portfolio included Coldplay Live, Indian Premier League, Women's Premier League, ICC Men's & Women's Cricket World Cup, BCCI Domestic & International Leagues, Olympics 2024, Wimbledon, Pro Kabaddi and more; she was responsible for widening viewership reach and deepening engagement across multiple fan cohorts. In a career spanning two decades, Seda has worked with organisations such as Netflix, DDB Mudra Group, and TBWA\India.

Apple tests four premium designs for its upcoming smart glasses. Apr 13th, 2026 10:11 AM EEST News Apple is quietly working on a new wearable device that looks just like regular eyewear. The company is putting a massive amount of focus on how its new smart glasses look and feel. Right now, it is actively testing at least four different frame styles inside its labs. Instead of using basic plastics, Apple plans to build these frames out of high-end materials so they feel exactly like luxury fashion items you would buy at a designer store, reports Mark Gurman for Bloomberg (via 9to5Mac). The company explores four unique shapes for different face types. Apple knows that one size does not fit all when it comes to eyewear. People treat glasses as a major fashion statement. To make sure its new product appeals to everyone, the company is experimenting with a wide variety of frame shapes. Reports indicate that the tech giant is currently testing these four distinct styles: * A classic aviator look with thin metal rims that offers a retro aesthetic. * A thick square frame made from high-grade polymer for a much bolder appearance. * A rounded style that looks exactly like standard prescription reading glasses. * A sporty wraparound version aimed at people who spend a lot of time outdoors. Using premium materials like lightweight titanium or advanced polymers helps make these glasses sturdy but highly comfortable. This strategy ensures the device feels much more like a high-quality accessory rather than a heavy, awkward piece of hardware strapped to your face. By giving buyers plenty of options, Apple hopes to make its smart glasses something you actually want to wear in public. The upcoming wearable skips digital screens to stay very light. These new glasses take a completely different path from the usual mixed reality headsets The Mac Observer, Inc. see today. Apple made a deliberate choice to skip the digital display entirely. Without a heavy screen or complex projection system inside the lenses, the glasses remain thin enough for all-day use. People will not have to worry about the battery draining in just an hour or the frames weighing heavily on their nose. Instead of showing you floating apps or virtual screens, the device relies on clever sensors and directional audio to send out helpful information. It will connect right to your smartphone to handle daily tasks. You can use it for playing music, taking quick voice notes, or getting audio directions while you walk down the street. This keeps the whole system simple and highly practical for everyday life. Smart features blend into the background for a natural feel. Because there are no screens to look at, the technology completely fades into the background. You just put the glasses on and go about your day. Tiny microphones and speakers built directly into the arms of the frames do all the heavy lifting. If you get a phone call, you can answer it hands-free without ever pulling your phone out of your pocket. The built-in voice assistant can read out your text messages or give you reminders right in your ear. Apple is also testing fitness tracking sensors that quietly monitor your steps and posture throughout the day. All these features run silently in the background. The main goal is to create a wearable device that makes life slightly easier without demanding all of your attention. By focusing on audio and comfort, the company is trying to build a gadget that feels totally natural to wear from morning until night.