A bachelor's degree in Marketing, Advertising, Mass Communication, or a related field.
Five to seven years of experience in a public contact or marketing industry, including at least two years in a management position.
A thorough understanding of player rating systems, human resources, casino marketing, and comping policies, procedures, and theories.
Writing skills sufficient to prepare press releases, customer letters, casino collateral, website content, and social media content.
Knowledge of social networking and other web marketing tools.
Ability to work with minimal to no supervision on a continual basis.
Project management skills, including providing leadership, prioritizing project tasks, meeting deadlines, and communicating effectively with personnel, coworkers, subordinates, and the general public.
Ability to perform a wide range of duties accurately and quickly under deadline pressure, work in a high-stress environment, and handle difficult situations.
Availability to work extended hours when needed and various shifts, including nights, weekends, and holidays.
Ability to establish and maintain effective communication with coworkers, supervisors, and the general public.
Responsibilities
Manage, direct, and supervise advertising, marketing, and entertainment activities, and ensure the departments operate efficiently in line with the overall marketing strategy and media plan.
Lead and oversee marketing initiatives, including search engine optimization, search engine marketing, email marketing, digital partnerships, retargeting, and marketing automation, to meet business objectives.
Create data-driven promotional campaigns with digital components.
Lead the creation of brand awareness campaigns and use key metrics to track their success.
Oversee and solicit freelance designers.
Oversee digital engagement programs.
Drive and support content creation across digital channels.
Partner with senior management to develop, implement, and maintain a targeted customer base, establishing strategies and production standards to achieve objectives.
Develop proposals and detailed outlines for special events, obtain approval, and coordinate event logistics to ensure effective promotion execution.
Develop and execute comprehensive short- and long-range marketing plans and programs to support revenue objectives.
Establish effective communication to maintain a constant flow of information downward, upward, and laterally.
Research, analyze, and monitor financial, technical, and demographic factors to capitalize on market opportunities.
Manage outside agencies on ongoing promotional campaigns.
Manage off-site data collection.
Direct and monitor marketing analysis for accuracy and report pertinent information to business partners.
Evaluate promotion effectiveness and adjust plans based on information.
Prepare and monitor annual budget development, monitor marketing and event costs, and ensure budgetary compliance.
Manage Player Development by tracking database growth and engagement programs, including player tracking and promotions.
Coordinate with business partners to develop effective on-floor promotions and strategies.
Frequently interface and coordinate with corporate Marketing and other departments for marketing and promotion planning and execution.
Desired Qualifications
Prior casino marketing experience, particularly in digital marketing and managing external agency relationships.
Knowledge of website development, including WordPress.
Knowledge of Photoshop, Adobe Photoshop, and marketing software.
Overview
SUMMARYThe Manager of Casino Marketing is responsible for managing, directing and supervising all activitiesrelated to advertising, marketing and entertainment and for insuring the departments operate in anefficient and effective manner in accordance with the overall marketing strategy and media plan. Theposition is also responsible for the day-to-day operations and management of the Marketingdepartment of the HUSTLER Casino locations.
ESSENTIAL DUTIES AND RESPONSIBILITIES Lead and oversee all marketing initiatives including SEO, SEM, email marketing, digitalpartnerships, retargeting and marketing automation to ensure business objectives are met Create data driven promotional campaigns including digital components Lead the creation of brand awareness campaigns using key metrics to track success Oversee and solicit freelance designers Oversee digital engagement programs Drive and support development of content creation across digital channels Partners with Senior Management to develop, implement and maintain a targeted customerbase, establishing strategies and production standards for the accomplishment of objectives Develops proposals and detailed outlines for special events, for approval, and coordinates allevent logistics to ensure outstanding promotion execution Develops and executes comprehensive marketing plans and programs, both short and longrange, to support revenue objectives Establishes effective communication to maintain a constant flow of information downward,upward and laterally Researches, analyzes and monitors financial, technical, and demographic factors to capitalizeon market opportunities Manages outside agencies on ongoing promotional campaigns Manages off-site data collection Directs and monitors all marketing analysis for accuracy and reports pertinent information tobusiness partners Evaluates promotion effectiveness and adjusts plans based on information Prepares and monitors annual budget development, monitors marketing and event costs, andensures budgetary compliance Manages Player Development by tracking database growth and engagement programs such asplayer tracking and promotions Coordinates with business partners to develop effective on-floor promotions and strategies Interfaces and coordinates frequently with corporate Marketing and other departments forpurposes of marketing and promotion planning and execution
QUALIFICATIONS Bachelor Degree in Marketing, Advertising, Mass Communication or related field. Five to seven years experience in a public contact/marketing industry with at least 2 being in amanagement position Prior experience in casino marketing is a plus, particularly in digital and managing externalagency relationships Comprehensive understanding of player rating systems, human resources, casino marketingand comping policies, procedures and theories Must have writing skills and be able to write press releases, customer letters, casino collateral,website and social media. Knowledge of social networking and other web marketing tools required. Knowledge of website development including WordPress preferred. Knowledge of Photoshopskills, Adobe Photoshop and marketing software preferred. Must be able to work with minimal to no supervision on a continual basis. Must have good project management skills; provide strong leadership, prioritize project tasks,meet project deadlines and effectively communicate with personnel, coworkers, subordinatesand the general public. Must be able to perform a wide range of duties and responsibilities with accuracy and speedunder the pressure of deadlines. Must be able to work in high stress environment and handle difficult situations. Must be ableto work extended hours when needed. Must be flexible and available to work various shifts, including nights, weekends and holidays. Must be able to establish and maintain effective communication with co-workers, supervisorsand the general public.