Moonpig
Ecommerce platform for personalized cards, gifts
Analytics Engineering Lead
One to two days in the London office per week are expected.
About the job
- Extensive experience in analytics engineering, data modelling, or related data disciplines, with a proven track record of operating across complex business domains.
- Advanced SQL expertise, including complex data modelling, transformation, and performance optimisation.
- Strong experience designing and maintaining scalable data models using dbt.
- Proven experience working with Snowflake and modern cloud-based data platforms.
- Deep understanding of analytics architecture, data governance, and scalable data design principles.
- Experience writing clean, efficient Python code for automation and data processing.
- Strong knowledge of Git and collaborative software development practices.
- Ability to influence stakeholders and build strong cross-functional relationships.
- Experience operating with autonomy and making decisions in ambiguous environments.
- Experience working within agile delivery environments.
- Lead the planning and delivery of analytics engineering initiatives across business domains, aligning work with strategic priorities.
- Own the delivery of scalable data models and datasets, coordinating contributions from other engineers where required.
- Partner with stakeholders across Product, Marketing, Finance, Data Science, and Engineering to define requirements and shape solutions.
- Challenge and influence stakeholders to drive scalable, sustainable, and high-impact data solutions.
- Act as a technical leader for analytics engineering, promoting best practices in data modelling, testing, documentation, and governance.
- Design and implement scalable, reusable data models using dbt and Snowflake.
- Lead architectural decisions, balancing performance, cost, scalability, and usability.
- Contribute to the evolution of analytics engineering standards, tooling, and data platform capabilities.
- Make and own technical decisions, balancing trade-offs between speed, scalability, and cost.
- Ensure high standards of data quality through testing, monitoring, and governance practices.
- Use metrics such as data quality, pipeline performance, and adoption to drive continuous improvement.
- Identify opportunities to optimise processes, tooling, and workflows.
- Translate complex business and data challenges into scalable data models and actionable delivery plans.
- Advocate for best practices in data modelling, governance, and data usage across the organisation.
- Represent Analytics Engineering in cross-functional discussions, helping teams navigate priorities and trade-offs.
- Mentor and support analytics engineers through code reviews, pairing, and knowledge sharing.
- Contribute to raising the overall quality, consistency, and maturity of the analytics engineering function.
- Support the optimisation and scalability of the Snowflake data platform, ensuring performance, security, and cost efficiency.
- Evaluate and introduce new tools and technologies that improve platform capability and engineering effectiveness.
- Drive adoption of standardised, well-documented data models across the business.
- Experience with DataDog, Dagster, Fivetran, or Tableau.
- Curiosity for emerging technologies, tools, and best practices within the data ecosystem.
About the company
Moonpig Group runs an online marketplace that specializes in personalized greetings cards, gifts, and flowers for customers in the UK, US, Australia, and the Netherlands through the Moonpig and Greetz brands. It uses technology to let customers customize products and manage ordering, printing, and delivery, handling more than 50 million orders each year. The platform differentiates itself by offering customizable products at scale across multiple markets with reliable fulfillment and a strong focus on customer experience. The company's goal is to provide a seamless, personalized gifting experience that makes celebrating occasions easy and enjoyable, while growing revenue and expanding its geographical footprint.
Company Size
501-1,000
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2000
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Simplify's Take
What believers are saying
- FY26 revenue reached £373.0 million; adjusted EPS rose 19.5% on June 25, 2026.
- Moonpig Plus memberships rose 29.3% to 1.2 million, boosting retention.
- Greggs and Hummingbird partnerships broaden gifting occasions into Christmas and Mother's Day.
What critics are saying
- Greetz constant-currency revenue grew only 1.5% in FY26, exposing weak Netherlands demand.
- Experiences revenue fell 4.5%; the segment's 2026 transfer just simplified a shrinking business.
- Gross margin dropped to 58.4%; if personalization commoditizes, rivals squeeze Moonpig's cash engine.
What makes Moonpig unique
- Moonpig's 113 million occasion reminders and 12.3 million active customers lock in repeat purchases.
- AI handwriting and stickers personalize cards beyond standard ecommerce templates.
- Moonpig brand grew 8.6% in FY26, proving differentiated demand.
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Benefits
Flexible Work Hours
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 9%1 year growth
↑ 1%2 year growth
↑ 9%Moonpig leaps higher as EPS jumps 19.5%. 25/06/2026 Moonpig shares jumped on Thursday after reporting a solid set of full-year numbers, with revenue rising 6.5% to £373 million and adjusted earnings per share up 19.5% to 18p, helped by profit growth and the ongoing share buyback programme. Adjusted EBITDA came in at £104.6 million, up 8.1%, with margin nudging up to 28%. Free cash flow grew 11.2% to £73.5 million. The Moonpig brand itself grew revenues 8.6%, while Dutch business Greetz added 1.5%. Investors will have been delighted to see the strong performance translate to a 25% increase in the full-year dividend to 3.75p. In terms of its key performance measures, active customers across both brands grew to 12.3 million. Average order value rose 5.7%, with customers picking out higher-value gifts helping drive the uptick. There's a lot to like in Moonpig's update and the market reacted accordingly with shares 10% higher at the time of writing. - Advertisement - Mark Crouch, market analyst for eToro, says: "Moonpig's results read a little like one of its best-selling cards, familiar, reliable and delivering exactly what shareholders wanted to see. Revenue growth, expanding margins and a near 20% increase in adjusted earnings per share underline the strength Moonpig has built through repeat customer habits rather than one-off purchases." "For Moonpig, loyalty is a significant asset. With more than 12 million active customers, the company benefits from a steady stream of birthdays, anniversaries and milestones that arrive regardless of the economic backdrop. Customers are not only returning but spending more, trading up to premium gifts, larger card formats and faster delivery options."
Greggs launches first ever Christmas cards with an edible twist. * High street bakery launches first-ever Christmas cards with an edible twist * Heat-activated ink reveals a code for a free sausage roll or vegan alternative * Partnered with Moonpig to make Secret Santa gifts easier for stressed shoppers Greggs is turning Christmas cards into snacks this year and sausage roll lovers are already drooling at the thought. The high street bakery has launched its first range of festive cards, each hiding a code for a free sausage roll, including the vegan one, all for £3.95 under the name "The Ultimate Secret Santa Surprise". Will Barker reported in Money News Today that the clever cards use heat-activated ink: warm up the design and a unique code appears, ready to be redeemed in-store for a pastry fix. No tat, no panic-buying, just a guaranteed crowd-pleaser. Customers can also personalise the designs, including uploading a photo of a loved one, making it feel more like a proper gift than a last-minute dash through the seasonal aisle. Greggs has teamed up with online card giant Moonpig after a poll revealed just how stressful Secret Santa can be. Four in ten people admitted feeling anxious about the swap, while more than two-thirds confessed they end up panic-buying something forgettable. A third of respondents said they'd be happy or delighted to receive a Greggs sausage roll as a gift, and one in ten even claimed it would make their Christmas Day if they unwrapped one. Hannah Squirrell, customer director at Greggs, said: "Latest Deals Limited is all about bringing a smile to people's faces, and what better way to do that at Christmas than with a card that comes with a tasty treat? "Partnering with Moonpig means fans can now send festive wishes with a Greggs twist, whether it's a laugh for your Secret Santa or a surprise for someone who's tricky to shop for, our exclusive collection with Moonpig offers a fun way to say 'Merry Christmas'... and yes, there's a free sausage roll in it too." Moonpig UK marketing director Rachael Halliday added: "By teaming up with Greggs, we're giving people a fun, thoughtful and easy way to show they care - because sometimes the smallest gestures, like a personalised card with a little treat inside, make the biggest impact." The launch comes hot on the heels of Greggs officially kicking off its festive season, with the beloved Festive Bake back on counters alongside other Christmas specials, fuel for shoppers racing between queues, parties and Secret Santas. For bargain hunters who love gifting on a budget, a card that doubles as a snack is about as no-brainer as it gets. Tom Church, Co-Founder of LatestDeals.co.uk the discount code platform said, "Secret Santa can be painfully awkward and expensive, so a Greggs card with a free sausage roll is a genius fix; it's cheap, cheerful and almost guaranteed to be eaten instead of ending up in a drawer."
Moonpig is celebrating its 25th birthday by teaming up with The Hummingbird Bakery.
In celebration of the new word, Moonpig has launched a limited edition bouquet named 'The Eufloria' to help spread the joy this Mother's Day.
NEW YORK, Feb. 14, 2025 /PRNewswire/ -- Report on how AI is driving market transformation - The Personalized gifts market in UK size is estimated to grow by USD 1.26 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 11% during the forecast period. Advent of gift-giving culture and increasing demand for seasonal decorations is driving market growth, with a trend towards rise in demand for eco-friendly personalized gifts. However, growing competition from homemade and diy gifts poses a challenge. Key market players include Contrado Imaging Ltd., Create Gift Love, Etsy Inc., Forever Bespoke, funkypigeon.com Ltd., Getting Personal Ltd., Gift Inspiration Ltd., Hallmark Card Inc., Henagon Ltd., Infinity Reliance Ltd., Moonpig.com Ltd., Name It Labels, Not Another Bill, Notonthehighstreet Enterprises Ltd., Papier Ltd., Photobox Ltd., Scribbler Ltd., Sixty Stores Ltd., The Present Finder, and Zazzle Inc