Full-Time

VP of Growth

Posted on 11/25/2024

Relay Financial

Relay Financial

201-500 employees

Online banking platform for small businesses

Fintech
Financial Services

Senior, Expert

Toronto, ON, Canada

Hybrid work environment requires in-office presence in Toronto twice a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Product Management
Marketing
Data Analysis
Requirements
  • 10+ years in growth marketing with at least 5 years in a leadership role with a focus on PLG, preferably with some of that in a fintech or SMB SaaS environment
  • Demonstrated success in scaling a company’s user base and revenue, with hands-on experience in digital marketing, customer acquisition, and lifecycle marketing
  • Experience scaling a PLG motion using both online and offline channels
  • Strong analytical skills with a deep understanding of metrics, A/B testing, customer behavior analysis, and data-driven decision-making
  • Strong leadership skills with experience managing and growing cross-functional growth teams
  • Excellent verbal and written communication skills, with the ability to influence and engage senior leadership and external partners
Responsibilities
  • Design, implement, and continuously refine a comprehensive growth strategy, balancing short-term goals with long-term sustainability.
  • Utilize analytics and growth experiments to identify growth opportunities, measure success, and iteratively improve on key metrics, including user acquisition, CAC, and more.
  • Work closely with the Product, Engineering, Marketing, and Sales teams to ensure alignment between growth initiatives and product offerings.
  • Lead, inspire, and mentor a high-performing growth marketing and product team, fostering a culture of experimentation.
  • Test and Identify new channels, tools, and strategies to scale our growth.
  • Oversee the growth budget and resources, ensuring efficient allocation to high-impact initiatives.
  • Track and report on key growth metrics and KPIs to executive leadership, making data-backed recommendations for optimization and scaling.

Relay Financial offers an online banking platform tailored for small businesses, consolidating various financial transactions like ACH transfers and payouts from services such as PayPal and Stripe into one easy-to-use interface. By partnering with Thread Bank, Relay Financial ensures secure deposits with FDIC insurance coverage and offers competitive annual percentage yields. The platform operates on a subscription model, providing features like income tracking and automated bookkeeping to simplify financial management. Relay Financial aims to help small business owners focus on growth by streamlining their banking processes.

Company Stage

Series B

Total Funding

$50.2M

Headquarters

Toronto, Canada

Founded

2018

Growth & Insights
Headcount

6 month growth

18%

1 year growth

60%

2 year growth

153%
Simplify Jobs

Simplify's Take

What believers are saying

  • Relay secured $44M CAD in Series B funding for growth and product development.
  • Relay's revenues rose 3x in 2022 and nearly 6x in 2023, showing strong growth.
  • Relay plans to integrate AI-powered predictive cash flow analytics for small businesses.

What critics are saying

  • Increased competition from AI-driven financial platforms could challenge Relay's market position.
  • Potential regulatory scrutiny in fintech could impact Relay's operations and compliance costs.
  • Volatility in cryptocurrency markets may disrupt traditional financial services, affecting Relay.

What makes Relay Financial unique

  • Relay offers up to 20 individual accounts for detailed financial organization.
  • Relay provides FDIC insurance coverage up to $3,000,000 through a deposit sweep program.
  • Relay integrates with accounting software like QuickBooks Online and Xero for seamless bookkeeping.

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