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Playfly Sports

Fandom-driven sports media and marketing technology

Senior Account Executive/Account Executive - Sponsorship Sales

Account ExecutiveConfirmed live in the last 24 hours
Full-timeBlacksburg, VA, USA$70k - $80k

About the Job

Requirements

  • A bachelor's degree is required.
  • Three to five years of direct sales experience in the sports multimedia environment is required.
  • Experience with integrated and conceptual sales is required.
  • Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects and clients is required.
  • Demonstrated professional sales presentation skills are required.
  • Ability to lift up to 50 pounds and to sit, stand, and walk up stairs is required.
  • Availability for game days, evening athletic events, and coaches shows is required.
  • Availability to travel for client presentations is required.

Responsibilities

  • Assist in developing and executing a sales plan.
  • Identify potential sponsors for the university sports property by networking with university stakeholders and business partners and researching local, regional, and national brands.
  • Work with Playfly Sports Properties and the university sports property General Manager to create sales inventory, revenue projections, and overall sponsorship strategy for university athletics assets.
  • Develop sales presentations for new marketing partners, incorporating research, category dynamics, and an understanding of the partner’s marketing goals.
  • Create sales proposals and draft and negotiate contracts.
  • Develop key marketing objectives with clients through needs assessment and a collaborative sales process.
  • Entertain and cultivate sponsors in non-game-related settings.
  • Prepare end-of-year recaps for sponsors.
  • Represent the university sports property, the university, and Playfly Sports Properties professionally.
  • Research the sports sponsorship industry and stay current with relevant market trends and conditions.
  • Understand and leverage Playfly business units to develop new business areas, leads, and categories.
  • Prospect, meet, and close new and renewal corporate sponsorships.
  • Perform other job-related duties as assigned.

About the Company

Playfly Sports

Fandom-driven sports media and marketing technology

Activates and monetizes sports fans across professional, collegiate, and high school properties through sponsorships, brand integration in live games and highlights, and digital streaming. It uses a data-driven model called Fandom as a Service to analyze fan behavior and deploy engagement technology, content, and sponsorship activations across linear TV, streaming, and digital platforms. A distinguishing factor is owning or activating rights across pro, collegiate, high school, and venues, combined with end-to-end sponsorship sales and fan-focused marketing. The goal is to give partners a clear path to reach, engage, and monetize fans while growing sponsorship revenue across the sports ecosystem.

Company size
501-1,000
Company stage
Debt Financing
Total funding
$250M
Headquarters
Tredyffrin Township, Pennsylvania
Founded
2020

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